undrgrnd Cliquez ici NEWNEEEW nav-sa-clothing-shoes Cloud Drive Photos FIFA16 cliquez_ici Shop Fire HD 6 Shop Kindle Paperwhite cliquez_ici Jeux Vidéo Bijoux Montres Montres
Designing for Growth: A Design Thinking Toolkit for Managers et plus d'un million d'autres livres sont disponibles pour le Kindle d'Amazon. En savoir plus
  • Tous les prix incluent la TVA.
Il ne reste plus que 14 exemplaire(s) en stock (d'autres exemplaires sont en cours d'acheminement).
Expédié et vendu par Amazon.
Emballage cadeau disponible.
Quantité :1
Designing for Growth - A ... a été ajouté à votre Panier
+ EUR 2,99 (livraison)
D'occasion: Très bon | Détails
Vendu par livres_allemands
État: D'occasion: Très bon
Commentaire: D'occasion - très bon livre. Expédié en direct des Etats Unis sous 10 à 14 jours ouvrés. Vendeur établi depuis 2000.
Vous l'avez déjà ?
Repliez vers l'arrière Repliez vers l'avant
Ecoutez Lecture en cours... Interrompu   Vous écoutez un extrait de l'édition audio Audible
En savoir plus
Voir les 2 images

Designing for Growth - A Design Thinking Tool Kit for Managers (Anglais) Relié – 8 juillet 2011


Voir les formats et éditions Masquer les autres formats et éditions
Prix Amazon Neuf à partir de Occasion à partir de
Format Kindle
"Veuillez réessayer"
Relié
"Veuillez réessayer"
EUR 23,12
EUR 19,91 EUR 18,97

Livres anglais et étrangers
Lisez en version originale. Cliquez ici

Offres spéciales et liens associés


Produits fréquemment achetés ensemble

Designing for Growth - A Design Thinking Tool Kit for Managers + Solving Problems with Design Thinking - Ten Stories of What Works + The Designing for Growth Field Book - A Step-by-Step Project Guide
Prix pour les trois: EUR 65,59

Acheter les articles sélectionnés ensemble

Descriptions du produit

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.



Détails sur le produit


En savoir plus sur les auteurs

Découvrez des livres, informez-vous sur les écrivains, lisez des blogs d'auteurs et bien plus encore.

Dans ce livre

(En savoir plus)
Parcourir les pages échantillon
Couverture | Copyright | Table des matières | Extrait | Quatrième de couverture
Rechercher dans ce livre:

Commentaires en ligne

Il n'y a pas encore de commentaires clients sur Amazon.fr
5 étoiles
4 étoiles
3 étoiles
2 étoiles
1 étoiles

Commentaires client les plus utiles sur Amazon.com (beta)

Amazon.com: 40 commentaires
47 internautes sur 53 ont trouvé ce commentaire utile 
Not sure who the target audience is... 6 mai 2012
Par Aaron U. Bolin - Publié sur Amazon.com
Format: Relié Achat vérifié
My expectations for this book were quite high -- I wanted the promised thinking tool kit for managers in a fun-to-read package as advertised in the book title.

I was a little disappointed. It is a good read, and the authors did a nice job of making the book visually compelling. I was disappointed in the depth of the content though. The authors presented what I felt was a very surface-level explanation of the design process. The primary "tool" was a phased approach to design that separated creativity from concept development from sales pitch: not exactly a revolutionary design strategy.

I am struggling a little bit with the question "who would I recommend the book to?" It is generally well-written, and the illustrative stories are also kind of interesting. In all fairness, some of the organizing outlines are also useful. However, it is too surface-level to be useful to an expert audience, and it won't really help novice designers grow in expertise.

This book could be useful as a group read. For example, I could imagine a professional design group reading this book together (like a book discussion group) as a way to explore their own thoughts about the design process. For most everyone else, I would not recommend this volume.
28 internautes sur 31 ont trouvé ce commentaire utile 
Interesting but shortcoming introduction to service design (horrible Kindle lay out) 17 avril 2012
Par EastWest - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
Good introduction to service design for business people, but definitely no hands-on manual. The structure is well done with a clear focus on the advantages of each service design method, with an emphasis on decreasing risk. This could have been an alternate title for this book: "Service design: how to decrease your business risks".

The examples are realistic, but a bit boring and often too short. I found the homework quite childish, but I guess it's done on purpose in order not to intimidate the novice reader.

A note on this kindle edition, it's done very badly. The secondary content is set up with a grey font on a grey background, and therefore almost unreadable! Furthermore, the pictures are of a much too low resolution, so zooming in doesn't reveal any more detail. This is really annoying, as this pictures represent diagrams with small text.

All in all, I would only recommend the paper version to persons completely new to service design and design thinking, mostly for the arguments why to use the different methods.
26 internautes sur 30 ont trouvé ce commentaire utile 
Tools to Find the Design Thinker in All of Us 12 juillet 2011
Par Rachel Brozenske - Publié sur Amazon.com
Format: Relié
There has been a veritable onslaught of strategy and business 'design' literature published in the past few years. Most of it is interesting but falls into one of two traps: either it's too theoretical to put into action, or it's directed to a choir of the design-familiar and leaves everyone else behind. Liedtka and Ogilvie break the mold with their new book, providing a framework and a tool kit to help almost anyone with interest and motivation explore the power of design thinking.

It starts with a relatively simple point. Most of the time, most of the world sees the design process as messy and unpredictable and nonlinear and twisted and terribly inefficient. In many organizations, that's why design is often considered a black box so impenetrable that it's outsourced to marketers, product developers, and, well, designers. Liedtka and Ogilvie take the mess and unbundle it all into a four-phase, 10-step framework that starts to look more like a process that individuals and organizations can learn and replicate.

While the steps are somewhat familiar, the recommended approaches in each phase sound reasonable but are more challenging for most people to put into practice. (Try explaining to a typical business planner that you're going to generate new business offerings based on research you conduct with a dozen or so customers, and you'll see what I mean.) Lucky for all of us, Designing for Growth provides concrete tools and step-by-step instructions and plenty of real-life examples for each step of the journey so that there's sufficient structure to help the reader navigate the discomfort of trying something new.

I've been fortunate enough to collaborate with Liedtka and she's fond of saying that she's not a designer, and that if she and her faculty colleagues can make good use of the Designing for Growth tools then anyone can. Having watched her in action, I'd say she's more of a designer than she'd like to admit, though perhaps not in a traditional sense. Because for me -- and as illustrated throughout Designing for Growth -- being a designer isn't about being artistic or clever or even all that creative. Being a designer is about approaching a complex problem with curiosity and empathy and patience and then having the discipline to explore many possible answers before selecting a path forward. This book helps bring out that design thinker in each of us.
15 internautes sur 18 ont trouvé ce commentaire utile 
Great content, poor printing 17 janvier 2013
Par Kevin Goldman - Publié sur Amazon.com
Format: Relié Achat vérifié
I like the content of this book.

But, as a designer, I was really distracted by the print quality. About 50% of the light on dark sidebars are not legible. They appear as if they were printed on a very inexpensive ink jet printer with low ink. The poor print quality will frustrate non-designers too. It's that bad.
1 internautes sur 1 ont trouvé ce commentaire utile 
Exceeded Expectations 2 octobre 2011
Par Robert B. Polk - Publié sur Amazon.com
Format: Relié Achat vérifié
The authors have given design thinking a sophisticated but easy to understand and much needed new presentation. This book has already provided great fodder for conversations around the design community. I am a big fan and would recommend this to anyone trying to understand how to help people and organizations make the most out of complex opportunities. I will use the ideas in this book throughout my professional career. I hope I can meet the authors someday so I can tell them this in person!
Ces commentaires ont-ils été utiles ? Dites-le-nous


Commentaires

Souhaitez-vous compléter ou améliorer les informations sur ce produit ? Ou faire modifier les images?