Users experience the usability of a web site before they have committed to using it and before making any purchase decisions. The web is the ultimate environment for empowerment, and he or she who clicks the mouse decides everything. Designing Web Usability is the definitive guide to usability from Jakob Nielsen, the world's leading authority. Over 250,000 Internet professionals around the world have turned to this landmark book, in which Nielsen shares the full weight of his wisdom and experience. From content and page design to designing for ease of navigation and users with disabilities, he delivers complete direction on how to connect with any web user, in any situation. Nielsen has arrived at a series of principles that work in support of his findings: 1. That web users want to find what they're after quickly; 2. If they don't know what they're after, they nevertheless want to browse quickly and access information they come across in a logical manner. This book is a must-have for anyone who thinks seriously about the web.
Users experience the usability of a web site before they have committed to using it and before making any purchase decisions. The web is the ultimate environment for empowerment, and he or she who clicks the mouse decides everything. Designing Web Usability is the definitive guide to usability from Jakob Nielsen, the world's leading authority. Over 250,000 Internet professionals around the world have turned to this landmark book, in which Nielsen shares the full weight of his wisdom and experience. From content and page design to designing for ease of navigation and users with disabilities, he delivers complete direction on how to connect with any web user, in any situation. Nielsen has arrived at a series of principles that work in support of his findings: 1. That web users want to find what they're after quickly; 2. If they don't know what they're after, they nevertheless want to browse quickly and access information they come across in a logical manner. This book is a must-have for anyone who thinks seriously about the web.
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In Designing Web Usability Nielsen does an effective job of demonstrating ways in which you can help your users to move through your site efficiently and accurately. Individual sections may seem seem somewhat self-evident, but taken as a whole these sections add up to an impressive amount of information.
Of particular interest are chapters 4: Site Design, and a section in chapter 3 on writing for the web. In the section on site design he discusses issues such as using navigational cues to orient the reader to where they are, where they've been, and where they can go, and different types of organizational schemes. As a technical communicator I found the section on writing for the web particularly relevant. Put simply--most people do not like to read online. You have a second or two to grab their attention and only a bit longer to hold them there if they are intrigued. Relevant information needs to be placed front and center and should be foregrounded through the effective use of headings, bulleted lists, etc. This section does a good job explaining how to do so.
None of this is to say that Nielsen is without fault. I do believe that there are times when his rules should be broken. He seems to assume that conveyance of information is the only purpose of the web and, obviously there are many other reasons people surf. Nevertheless, if your site has the purpose of communicating information of some form, this book should be read and absorbed.
I would highly recommend this book to anyone who want to design a website that keeps the user in mind!!
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