Book Description
The definitive dictionary of business.
Not only outlining simple definitions but also, in the way of an encyclopaedia, providing analysis of concepts and business activities, this is a core reference book for anyone who wants to do well in business. It looks at all the key areas: economics, finance and accounting; marketing communications and consumer analysis; business strategy; production and operations management; organisational behaviour; human resource management and industrial relations. It includes entries on a large number of business thinkers and business institutions. And a comprehensive system of cross-referencing makes it easy to navigate your way around.
JA Majors Book Info
Pocket size dictionary provides explanations of more than 2,000 terms and concepts used in the complex international business world of today. Provides extensive cross-references; acronyms, terms of art, and significant business jargon; and specialized issues for the US, UK, and many other countries and regions. DLC: Business--Dictionaries.
