Book Description
The definitive dictionary of business.
Not only outlining simple definitions but also, in the way of an encyclopaedia, providing analysis of concepts and business activities, this is a core reference book for anyone who wants to do well in business. It looks at all the key areas: economics, finance and accounting; marketing communications and consumer analysis; business strategy; production and operations management; organisational behaviour; human resource management and industrial relations. It includes entries on a large number of business thinkers and business institutions. And a comprehensive system of cross-referencing makes it easy to navigate your way around.
JA Majors Book Info
Pocket size dictionary provides explanations of more than 2,000 terms and concepts used in the complex international business world of today. Provides extensive cross-references; acronyms, terms of art, and significant business jargon; and specialized issues for the US, UK, and many other countries and regions. DLC: Business--Dictionaries.
About the author
Graham Bannock is a former managing director of the Economist Intelligence Unit and co-author of the Dictionary of Economics and the International Dictionary of Finance. Evan Davis is Economics Editor of the BBC and co-author of the Dictionary of Economics. Paul Trott is a senior lecturer at the Business School, Portsmouth University and the author of Managing Innovation and New Product Development. Mark Uncles is Professor of Marketing at the University of New South Wales in Sydney and co-editor of the Australasian Marketing Journal.
