Graphic Artists Guild News
“Sebastian has skillfully and logically presented a wealth of information that helps electronic design professionals."
Book Description
This comprehensive reference reveals what it takes to succeed in each step of running a design business and managing projects. Covering such topics as planning, ownership, communication, development, and responsibilities, this comprehensive manual offers practical, real-life examples of what works and what doesn't in managing budgets, handling copyrights, dealing with decision-makers, beating deadlines, and negotiating disputes. Five full chapters devoted to the Internet cover Web strategy, planning, design, and construction. Plus, enlightening case histories from three viewpoints–Client Group, Creative Group, and Production Group–give readers a new, fresh understanding of each area of the design process. Designers, managers, and freelancers will find this authoritative guide to be an indispensable resource.
