Booklist
Drawing from Ford Motor Company's Design Center archives and interviews with some of Edsel's design team stylists, Bonsall chronicles the ill-fated car's history, from its first sketches in 1955 to the last 1960 models, "a marketing disaster whose magnitude has made it a household word." Bonsall explains why the Edsel program was begun in the first place and what went wrong, describing the internal politics of the company at the time and where well-entrenched factions vied daily for control; and he offers comprehensive details of the car itself, including the controversial nature of its styling and even the choice of its name. (In 1960 Time magazine called this $250 million flop "a classic case of the wrong car for the wrong market at the wrong time.") This sumptuously illustrated book will be of particular interest to auto enthusiasts, who will also enjoy Russ Banham's history of the Ford Motor Company, The Ford Century, reviewed in this issue on p.553. George Cohen
Copyright © American Library Association. All rights reserved
Copyright © American Library Association. All rights reserved
