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Ditch. Dare. Do!: 3D Personal Branding for Executives [Format Kindle]

William Arruda , Deb Dib , Richard Bolles

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Descriptions du produit

Présentation de l'éditeur

Personal branding is today's killer app and must-have skill for career-minded leaders, executives, their teams, and their companies.

Why? In today's new world of work every executive is a contract player, every company needs strongly branded employees, no one has any time--and traditional career management just doesn't work.

What does work? Personal branding--and Ditch. Dare. Do! leads the charge with executive branding revolutionized for the time intensive, rapidly evolving 21st century workplace.

Ditch. Dare. Do! is filled with fast, fun, furious branding--66 bold and brief tips designed for today's 24/7 schedules and dwindling attention spans. It's the definitive (and irreverent) career and corporate success plan for defining, aligning, and living the power of brand--with an action plan that can be executed in 9 minutes a day!

Challenging long-held assumptions and habits, the authors dare the reader with a "ditch" (a mindset that must be shattered), a "dare" (a challenge to up their game), or a "do" (a critical action that must be taken to ensure success).

Although Ditch. Dare. Do! is revolutionary, it's also evolutionary--the next-generation of time-tested Reach Personal Branding methodology developed by author William Arruda (dubbed "Personal Branding Guru" by Entrepreneur), and used by Fortune companies, leading universities, and hundreds of Reach's Certified Personal Branding Strategists worldwide for more than a decade.

Executives (indeed anyone building a career) who follow this proven "GPS for success" will advance faster, support the corporate brand, deliver greater value to their companies--and become influential, indispensable, and incredibly happy at work

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Commentaires client les plus utiles sur (beta) 4.9 étoiles sur 5  44 commentaires
10 internautes sur 11 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 "You can copy my words, but you can't copy my voice," - Judith Crist 10 avril 2013
Par Donald Burns - Publié sur
4 internautes sur 5 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Must-read for executives - career management/branding strategies that rock! 25 mars 2013
Par Jan Melnik - Publié sur
World-renowned branding experts William Arruda and Deb Dib have combined forces to produce the quintessential game plan for job seekers in "Ditch. Dare. Do!" Respectful of limited time at the C-suite, the strategies within are masterful and designed for highly driven, top-of-the-tier professionals. You'll find practical, brilliant, and ready-to-execute strategies that go to the core of understanding value, personal branding, and impact on your current career - and the steps you need to take to catapult to the next level. You'll feel the palpable energy behind the techniques as these coaches deliver what you'll find nowhere else: Keys to personal and professional success that will help you to continue doing what you do best! This resource is highly recommended for the professional library of every C-suite, senior-level, and aspiring executive.
3 internautes sur 4 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Career Happiness Only Pages Away! 24 avril 2013
Par An Educator - Publié sur
If you're like me, there are a few major things you've always struggled with in terms of career advancement and workplace fulfillment.

#1. Understanding your full potential or personal brand.

#2. Learning how to maximize those traits in an efficient and invaluable manner.


#3. Finding the time to figure it all out!

The authors of "Ditch, Dare, Do" accomplish all this and more by providing some of simplest breakdowns for complex branding issues that have frustrated career professionals forever.

The book seamlessly flows one idea into the next in a way that is clear, concise, applicable, and not the least bit overwhelming. As per its layout, it requires only 9 minutes a day to achieve what has alluded many professionals for years. I personally didn't even realize how little I had maximized my potential or branded myself.

This book is equal part pragmatic branding guide and motivational tool. After finishing each sub-section, (each is only 2 pages), it honestly feels like the authors are in your ear inspiring you to chase down your true value, and not rest until you've become the professional you always dreamed of--or never knew you could be!

The provided areas for annotating ideas, thoughts, etc, as well as the review quizzes at the end of certain sections, each help to make the book an all-encompassing career tool, without feeling all-encompassing at all.

I just don't know whether to be grateful I have such valuable information at my fingertips now, or disappointed I haven't had it for all this time!
3 internautes sur 4 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Proactive Career Management Starts HERE! 22 avril 2013
Par Susan Guarneri - Publié sur
Format:Broché|Achat vérifié
The days of relying on our employer to guide our career are long gone. We all know this. Yet, inertia sets in when we begin to ponder the seemingly overwhelming tasks involved with managing our own careers.

Not to worry! William Arruda and Deb Dib have come to the rescue with their new book Ditch.Dare.Do! 66 Ways to Become Influential, Indispensable and Incredibly Happy at Work. This deceptively simple and cheeky book is like a progressive dinner hosted by top culinary artists who do not take themselves too seriously.

Sample and savor this book! Each of the main sections - Know, Show, Grow, Go - starts with a quick quiz, rather like a tasty appetizer, to whet the appetite for learning more. The sections' chapters are the slim, but filling main course content of key 3D brand nuggets, stories, and examples (called `Snaps') followed by action-oriented `Sparks' that capture your `ditch', `dare', and `do' ideas.

The take-home item is the Nine-Minute Action Plan - nine minutes a day to devote to your career management which adds up to 40 hours annually! The Go-Time Grid in the final Go section enables you to seamlessly integrate and prioritize your `Sparks' into your daily Nine-Minute Action Plans. Could proactively managing your career be easier and more fun? Oh, did I mention? It's calorie-free!
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Great book for budding entrepreneurs 27 novembre 2014
Par Ron G. Cheek, PhD - Publié sur
Format:Format Kindle|Achat vérifié
Great book for budding entrepreneurs. As a college entrepreneurship professor I challenge my students to "Innovate" not merely "iterate." This book does a wonderful job of explaining and reinforcing that concept. I will be using it in my future entrepreneurship classes.

Ron G. Cheek, PhD
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