Book Description
This book provides a comprehensive overview of the diverse areas of e-business, including B2B and B2C. Case studies will show real world examples of what strategies are succeeding and what strategies are failing. Explanations of both business strategy and technology help you get your arms around this fast-moving and complex topic.
JA Majors Book Info
Comprehensive overview of the diverse areas of e-business, including B2B and B2C. Explanations of both business strategy and technology will help you get your arms around this fast-moving and complex topic. Softcover.