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The Economics of Beer (Anglais) Relié – 27 octobre 2011

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Descriptions du produit

Revue de presse

...this volume is an important step forward for the popularization and professionalization of beer and brewing research. (Martin Stack,

Informative and thought provoking ... One of the many excellent things about The Economics of Beer is that its authors take a sceptical economic approach, looking beyond [such] easy assumptions ... counterintuitive sensibility combined with hard-heeled econometric analysis. (Bee Wilson, Times Literary Supplement)

The scholars tackle some interesting questions, such as whether people drink more beer during a recession (they don't) and whether American television advertising contributed to the demise of local breweries in the 20th century (it did). (Andrew Frisicano, Time Out)

Overall, the book displays the authors' strong command over practical and contextual beer market questions. The range of topics is well distilled, offering multiple insights into the workings of beer markets. (Benoit Pierre Freyens, The Economic Record)

Présentation de l'éditeur

Beer has been consumed across the globe for centuries and was the drink of choice in many ancient societies. Today it is the most important alcoholic drink worldwide, in terms of volume and value. The largest brewing companies have developed into global multinationals, and the beer market has enjoyed strong growth in emerging economies, but there has been a substantial decline of beer consumption in traditional markets and a shift to new products. There is close interaction between governments and markets in the beer industry. For centuries, taxes on beer or its raw materials have been a major source of tax revenue and governments have regulated the beer industry for reasons related to quality, health, and competition. This book is the first economic analysis of the beer market and brewing industry. The introduction provides an economic history of beer, from monasteries in the early Middle Ages to the recent 'microbrewery movement', whilst other chapters consider whether people drink more beer during recessions, the effect of television on local breweries, and what makes a country a 'beer drinking' nation. It comprises a comprehensive and unique set of economic research and analysis on the economics of beer and brewing and covers economic history and development, supply and demand, trade and investment, geography and scale economies, technology and innovation, health and nutrition, quantity and quality, industrial organization and competition, taxation and regulation, and regional beer market developments.

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Commentaires client les plus utiles sur (beta) 3 commentaires
5 internautes sur 5 ont trouvé ce commentaire utile 
beer around the world ... the industry, that is 25 septembre 2012
Par smitka - Publié sur
Format: Relié Achat vérifié
This collection of papers looks at the beer industry across time and around the world. It is a useful update / extension to the good industry study by The US Brewing Industry: Data and Economic Analysis: Data and Economic Analysis (MIT Press, 2009).

For example, T&T themselves contribute a chapter tracking the rise of imports and craft beers in the US between 2000-2010, as well as the completion of the long process of consolidation that has left 80+% of the market in the hands of InBev and SABMiller. This is paired by a chapter on beer and antitrust by Ken Elzinga and Anthony Swisher, that provides a different perspective on the merger process. Another short but nice chapter is by Lisa George on the role of TV advertising in fostering a national market.

On the international front, a chapter on Belgian beer notes the huge variety, the shifts in demand (such as the near-disappearance of weak "table" beer that was once served with primary school lunches!) and the rise of the brewer that became InBev. Other chapters look at China, Russia and Eastern Europe; I found the latter interesting for its discussion of vertical integration, as foreign investment led to investment in hops processing and technical consulting to hops farmers, since reversed as local skills improved.

These are very much economics studies, generally from an industrial organization perspective. They're well-written and while there is little direct cross-talk between chapters (as I would phrase it, this is still an edited volume, not a "book") the quality is high and there is a good mesh of coverage. Those merely interested in beer may find parts overly dry, and of course won't know how to read a table of regression results. Even so, the presentations of market evolution in a variety of countries might even interest them. For me, it's a great supplement to the Tremblay and Tremblay volume, which I'm using in my fall 2012 industrial organization course.
usefull 17 janvier 2014
Par Anton - Publié sur
Format: Format Kindle Achat vérifié
It is most interesting book about beer industry
Item was considered from different point of view.
Thanks you very much
1 internautes sur 2 ont trouvé ce commentaire utile 
Drinking beer is better 7 août 2014
Par Jackal - Publié sur
Format: Relié
A collection of papers. None of them in detail.

Very poor quality of data. Authors mainly discuss data available in other academic publications. They use market shares from different sources and then compare them.

All over the place. Some data from the US, some from Germany, and hey, why not throw in some from Belgium and China as well.

If you are interested buy The US Brewing Industry: Data and Economic Analysis instead. A much better book
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