Miller's Egotopia presents an iconoclastic, highly critical view of modern America. Miller's central thesis is that the suppression of the public individual in favor of the private individual has had drastic consequences on our culture and environment; while Miller's focus is on aesthetics, his argument can be modified to bear on discussions of the environment and ethics as well. To blame for the rise of the private individual, Miller argues, are psychotherapy and neoclassical economics. The former is problematic in that it encourages individuals to satisfy primarily, if not only, their own egos. The latter replaces aesthetic, ethic, and cultural values with strictly economic value. The result of combining these two forces: the New American is taught to increase utility and profit at the expense of beauty, right, and goodness. All forms of value are replaced with economics; and, further, economic value is personal and subjective. The private individual is heralded as the measure of all things, and as a consequence society and culture decline. As a general warning, this book should probably not be read by economists, advertising agents, or "outdoor advertisers". For the rest of us, however, it serves as both an enlightening expose of the true American culture and a call to arms.
