Amazon.com
Written by the co-founders of an agency that designs Web sites for major corporations, Electronic Selling: 23 Steps to E-Selling Profits provides an overview of the entire process for executives who don't have backgrounds in technology. Following a step-by-step action plan that moves from project conception through marketing assignments, it offers detailed information on critical topics like the actual mechanics of cyber sales and the issues surrounding online security. Numerous successful Web sales efforts also are profiled.
Tampa Tribune, 3/10/97
"./#./#.written with less technical jargon than most books of this kind. The steps, which amount to tactics, are clearly laid out."
