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Enchantment: The Art of Changing Hearts, Minds and Actions [Anglais] [Broché]

Guy Kawasaki
4.7 étoiles sur 5  Voir tous les commentaires (3 commentaires client)
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Descriptions du produit

Revue de presse

The power of a really good idea to transform the marketplace and individual customer experiences is huge. Enchantment offers a wealth of insights to help businesses and entrepreneurs tap into that potential. (Sir Richard Branson, Founder of the Virgin Group)

Read this book to create a company as enchanting as Apple. (Steve Wozniak, co-founder of Apple)

Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs. (Kirkus)

Présentation de l'éditeur

Enchantment n: 1) To charm, delight, enraptureHow do companies such as Apple create such enchanting products? And how do some people always seem to enchant others?According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds.The book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decades of experience as an entrepreneur. Few people in the world are more qualified to teach you how to enchant.

Détails sur le produit

  • Broché: 240 pages
  • Editeur : Portfolio Penguin (5 avril 2012)
  • Collection : PFLO NFIC PB
  • Langue : Anglais
  • ISBN-10: 0241953650
  • ISBN-13: 978-0241953655
  • Dimensions du produit: 12,9 x 19,8 cm
  • Moyenne des commentaires client : 4.7 étoiles sur 5  Voir tous les commentaires (3 commentaires client)
  • Classement des meilleures ventes d'Amazon: 48.160 en Livres anglais et étrangers (Voir les 100 premiers en Livres anglais et étrangers)
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Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
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4.7 étoiles sur 5
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Commentaires client les plus utiles
1 internautes sur 1 ont trouvé ce commentaire utile 
Par Frank
Format:Format Kindle
I've bought this book from a recommendation of Bob Sutton in his blog (amazing author of "the no ass-hole rule ...", "Goog Bosses, Bad Bosses ..." ...).
This book is just ... enchanting, I have no better word for describing it.
It is the kind of management/business book that make you want to take immediate action and change the way you interact with your fellows, for the best good of yourself (have people follow you, your ideas, your projects) and your fellows as well (I mean: it is not about fooling people).
Buy it, read it, and try as much as possible to "work by the rules" exposed in Enchantment : you'll have a better, happier, more successful professional life for sure.
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4.0 étoiles sur 5 Inspirational 12 août 2014
Format:Broché|Achat vérifié
I have sought this book upon watching Guy Kawasaki's TED talk and other conferences. The author drawn upon different marketing and psychological techniques and applies his ethical vision to them and gives examples from his own career.

The language is simple and the ideas conveyed in this book are positive and down to earth; each page was an invitation for a careful introspection of one's value when dealing with communication, persuasion, networking and work life in general.

Overall, Guy Kawasaki's guide to enchantment is short and sweet and I would recommend it to anyone who wants to align his ethics with his work.

Although I enjoyed reading the book, I give it 4 stars out of 5 because I found it lacked proper referencing to source material.
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0 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Good, great, awesome - all together. :-) 22 août 2013
Par Waltika
Format:Format Kindle|Achat vérifié
Nothing to add but I need to fill in 18 words so I do just that and try enjoying it.
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Amazon.com: 4.5 étoiles sur 5  305 commentaires
244 internautes sur 259 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Make an Impact with Integrity 8 mars 2011
Par Aaron Armstrong - Publié sur Amazon.com
Format:Relié
Marketing and leadership books are strange animals. Some are great and others make you want to stab yourself in the eye with a fork. Almost all, though, usually fall into one of two categories:

1. How to develop a large and successful business; and
2. Why all marketers are liars

Enchantment by Guy Kawasaki is neither of these; instead, it's a book about one thing:

Influence.

"How can I influence others without moral compromise?" is the question at the heart of Enchantment. And it's an important one. There are a number of easy cheats to convince people to follow your leadership (carrots and sticks) or to buy your product or join your cause (incentives), but eventually those things always fail.

Why? Because they're disingenuous. They don't tap into people's passions. They don't move the heart.

And without that happening, whatever impact you have is fleeting at best.

The "pillars of enchantment" Kawasaki puts forward ones you'd be hard pressed to disagree with:

1. Be likeable
2. Be trustworthy
3. Have a great cause

In other words, be someone you'd actually want to spend time with and offer something that matters. These seem like concepts that should be met with a resounding, "well, I should hope so." I mean, this seems to be common sense, doesn't it? That's thing about common sense, though. To paraphrase G.K. Chesterton, it's not that common sense has been tried and found lacking, it's that it's been found difficult and left untried.

Unless you're likeable, it's extremely difficult to be found trustworthy. And unless you're trustworthy, no one will rally around your cause, no matter how good it is.

Whether you're in the for-profit or non-profit world, whether you're in some form of vocational ministry or working for a huge conglomerate, who you are impacts everything you're involved with. Our character can be the scent of life or the stench of death, and we would all do well to remember that.

The rest of the book tackles the implications of being enchanting, from launching your cause, overcoming resistance, using technology, how it plays out with employees and employers, how to make enchantment endure--and even how to resist it.

A key principle that resonated with me is that of endurance. Even if you have the greatest cause, it's essential to remember that "enchantment is a process, not an event." You're working to build a relationship, not just get a sale or get someone to do something for you. And relationships take effort. This is something that is not easy for many in marketing and even in leadership positions to remember. The truth is, though, for many of us, it's easier to try to squeeze whatever we can out of our market today, and not think about the long-term consequences (like having no market in the future).

This is where social media comes in handy, especially Facebook and Twitter (two resources that Kawasaki highly recommends). These two tools allow organizations and individuals to connect in ways that previously weren't possible. And used well, they can allow you to truly enchant your customer or supporter base by engaging on their terms. Dell, among other organizations, fields support questions via Twitter (I know because an associate contacted me once after I complained about my previous laptop). This gives people a great experience with the company, even if they don't like the product.

One of the challenges with social media, though, is finding the right mix of promotion vs. conversation. Kawasaki suggests that if around 5% of your content is promotional, you should be in good shape, but he's also quick to point out that if people aren't complaining, you're probably not promoting enough (p. 115).

(Does this mean my Twitter followers will be seeing a shift in my updates? Probably, and hopefully for the better.)

Principles aside, the thing that caught my attention about this book is that it brought to mind people I know who are naturally good at this. They just seem to "get" that this is the kind of person you need to be in order to be successful. Take some time and look around your office, your school or whatever context you spend most of your day in, and I suspect you'll see at least one or two people who are naturally "enchanting" as well.

So here's the big question: Will this book help you to be "enchanting" in your sphere of influence?

Possibly. This isn't a book that guarantees that if you follow these 8 easy steps, you'll have more friends, better posture and piles of candy. What it does remind readers, though, is that the only way to really make a lasting impact on people is to act with integrity. That's a big deal and advice we would all do well to heed.

If you have a chance, do pick up a copy of Enchantment. It's definitely a worthwhile investment and just might challenge you in a few places where you won't expect it.
173 internautes sur 198 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 Not Enchanted 11 mars 2011
Par Chris Reich - Publié sur Amazon.com
Format:Relié|Achat vérifié
If you read a lot of books you eventually run into the same material fairly often. That's the case for me with "Enchantment". While I generally admire Guy's work, I was not enchanted with this book.

It is extremely basic stuff. Smile, firm handshake, don't dress like a slob---enchanting? Steve McQueen and his wife are returning to LA from Las Vegas by car and she needs to relieve herself. There's a line at the gas station restroom so she tells the gals in line that there's a movie star out front---the crowd runs to see the stars and she takes a leak. That's an example of creating a win-win situation. Well, next time I need to pee I hope there is a celebrity I can use nearby.

I'm not going to bother recapping the story about the TV producer who repeats that she just liked Howard Stern about a zillion times. (Puke)

Frankly, by mid way I had to resolve reading this book on an empty stomach. I find celeb stories dull and somewhat grating. Hell yes, if you're Bill Gates you'll be enchanting no matter what the hell you do. BTW, swearing is encouraged but must be used properly. (Bill Gates is my example)

Unless you can see the turnip truck that just dropped you off pulling away, skip this one.

Chris Reich
(2 stars because the design is very good though the content is "see Flip run" basic.)
32 internautes sur 35 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 Only useful if you've lived in a cave for the past 10 years 15 mai 2011
Par Guest - Publié sur Amazon.com
Format:Relié|Achat vérifié
Let me start off by saying that my eager anticipation of this book is what finally pushed me to buy a Kindle, and this was the first book I bought for my Kindle. When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth!

Imagine then my PROFOUND disappointment with a short, shallow collection of over-used advice and cliches. Most of the book consists of him *citing* other peoples' work (and in this case, you should actually read Cialdini and the Heath brothers' original works), and devoting one or two basic paragraphs to each tired concept.

There is NOTHING NEW here -- "be authentic"? Gee, THAT hasn't been the mantra of the marketing community for, oh, at least 5 years (especially since the rise of social networking). "Smile & give a firm handshake"? What century is this? Who hasn't heard that advice yet?

If you have never, ever read any other business book; If you have never, ever read websites like marketingprofs (or the other hundreds of great marketing sites out there), and if you have lived in a cave for the past decade, then sure, I guess some of this stuff might seem "new". But it isn't. It's like a "Cliff's Notes" version of stuff you've already read elsewhere.

The only person who could be truly "Enchanted" with this work is Kawasaki's accountant!
160 internautes sur 198 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 Hackneyed, poorly written. Enchanting? Puhleeez! 12 mars 2011
Par Amazon Customer - Publié sur Amazon.com
Format:Relié
I am one of the many random people worldwide that received a complimentary copy of the book. And much as I feel grateful for the gift, I'll be honest. The book did not enchant. It's mostly a collection of tips that I've come across from various sources before this. What did not help was that the author re-wrote those tips in his own writing style (which is far from enchanting...actually it is tiresome!) It seems the author is more an entrepreneur than an original thinker or writer.

p.s. Btw, I got a link to a quiz on the author's FB page that offered to tell me how enchanting I was based on my responses. After filling out some 25 questions I clicked the Submit button to see my results and got a message that asked me to 'LIKE' the author's page BEFORE I could see my results. I was not enchanted. :(

p.p.s When I last checked, the quiz had been tweaked. You can now participate only AFTER you LIKE the page. Looks like the author still doesn't get it.
44 internautes sur 52 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 Total Rip Off 1 mai 2011
Par Prabhakar S. Kotla - Publié sur Amazon.com
Format:Relié
Lately both Guy Kawasaki and Seth Godin has been writing books for the sake of writing. I have due respect for both of them but there is nothing new in this book, rather its boring and waste of valuable time. There are no hard and fast rules to build great companies, Google followed its own philosophy to build a great search engine and likewise Apple followed its own philosophy to build great products. Its a good thing to reason what steve jobs will do /what Bill gates will do but there is no guarantee that they both will succeed at it .

Same old stories and same old garbage. Save your money
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