The business model of the Entertainment industry is cracked: Today the Entertainment Industry has no other option than suing consumers of its products. It proves that no profitable solution has been proposed to make the most of new consumptions habits. Our traditional economic tools are not adapted to derive value and money from Peer to Peer networks, word of mouth or even hacking. Therefore this research paper investigates the interactions of consumers in the value chain of entertainment companies to end up with a new type of "co-created" value. The result will be a business model taking into account the marketing use of word of mouth on the internet, possible new utilizations of Peer To Peer Networks as distribution channel, the financial role of communities, and how the Internet and software editors are reshaping the entertainment industry to enable valuable "synergies of experience".