Book Description
From Entrepreneur Magazine, everything you need to know to run a successful seminar business Seminars are big business—not only for those in front of the audience, but for those behind the scenes as well. Organizing and promoting seminars is a highly lucrative practice that brings in more than $100 million per year. If you’re considering entering this profitable arena, you’ll need the thorough, practical advice and guidance you’ll find in this comprehensive and accessible new guide. Written by the experts, Organizing and Promoting Seminars is a complete A-to-Z guide on how to start, run, and grow your own seminar business. From defining your market and pricing your service to keeping records and attracting sponsors, here’s where you’ll learn how to:
- Identify marketable seminar topics
- Find and recruit qualified speakers
- Select appropriate locations
- Calculate start-up costs and manage expenses, fees, and taxes
- Work with temporary seminar employees, office and on-site personnel
- Advertise and promote your seminars through print media, direct mail, and the Internet
- Handle licenses, permits, insurance, and other legal considerations
The publisher, John Wiley & Sons
This guide covers everything you need to know to run a seminar business, including how to identify marketable seminar topics; how to find and recruit qualified speakers; how to plan, promote, market, and price seminars; how to locate facilities; and how to find and work with temporary staff at the event.
