Présentation de l'éditeur
For sophomore through MBA level MIS and information systems courses taught in MIS, IS, CIS, Business and Management departments. It is well-suited for courses on the quarter system and those that combine a MIS text with hands-on software, projects, or case studies.
This text prepares students for the constantly changing demands of using information systems as managers in today's fast-paced organizations�??first by relating MIS to management, the organization and technology, focusing on the importance of integrating these elements; second by tracking emerging technologies and organizational trends; and third by consistently using examples taken from real businesses, both domestic and foreign.
Quatrième de couverture
Finally, the essential MIS text and technology package that will teach your students how to create competitive firms, manage global corporations, and provide useful and profitable products and services to customers!
Features:
- Companion Web site�??www.prenhall.com/laudon. An expanded companion Web site that enhances and reinforces text material in a variety of ways:
- New! Application software exercises including spreadsheet, database, presentation software, CASE tool, expert system, Web page development, and Internet exercises can be assigned as additional, stand-alone problems to reinforce specific chapter content.
- International links to Web sites for companies based all over the world plus additional exercises for users interest in more international material.
- Electronic commerce exercises and cases for each chapter help students explore the various Internet business models and electronic commerce capabilities discussed in the text.
- New! Management Decision Problems provide opportunities for practical group or individual leaning both in and out of the classroom. Students are required to use quantitative data to make decisions based on real management issues such as:
- Hardware Capacity Planning for Electronic Commerce (CH.4)
- Measuring the Effectiveness of Web Advertising (CH.8)
- Evaluating ERP Systems with a Scoring Model (Ch.9)
- NEW! Chapter 3 features substantial new material on Enterprise Resource Planning (ERP),, an integral part of MIS, allowing for more precise planning, forecasting, and monitoring than ever before.
- Explores all of today's leading-edge topics including electronic commerce, electronic business, Internet II, enterprise resource planning, customer relationship management technology, application service providers and software service, Web-enabled databases, Web site privacy, information appliances and broadband access, system implications of mergers and acquisitions, intranets and extranets, Internet business models, Internet security, Internet-based group collaboration, Web-based DSS, middleware, supply chain management, XML, and Linux.
- Updated real-world examples afford students an authentic look at managing information systems today.
- Designed to be a capstone chapter to your introductory MIS course, Chapter 14, Ethical and Social Impact of Information Systems examines some of the new ethical issues that arise from widespread use of information systems and suggests guideline for dealing with these issues. Topics include information rights, privacy, accountability for the consequences of information systems, and standards to safeguard system quality.
- Provides the stongest international coverage in the market! A global perspective from several world-renowned authorities in MIS, is integrated throughout the text in the form of text discussions, examples, and international cases.
- Optional CD-ROM with figures, graphs, photos, audio, video, interactive exercises and bullet-text summaries.
- WebCT Prentice Hall Business Publishing collaborates with WebCt to provide the content, easy-to-use Internet tools, and support you need to create locally hosted, custom on-line courses.
