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Estee a Success Story: A Success Story [Anglais] [Relié]

Estee Lauder

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Description de l'ouvrage

novembre 1985
First published in 1985 and now back in print in a beautifully designed edition, this is a book filled with the inspirations, strategies, and the well-lived and charming instincts that led Estée Lauder from a childhood upbringing in Queens, New York, to the pinnacle of New York society and international style. She soared through the "glass ceiling" with style, a unique accommodation of people’s needs, and an infectious enthusiasm that we all can learn from. From her first break at a major New York store to the formation of companies that include Estée Lauder, Aramis, Clinique, Prescriptives, Origins, M-A-C, Le Mer, Aveda, Jo Malone, Coach, and a host of additional leading brands selling on five continents, Mrs. Lauder reveals how her family business became an empire. Legendary clashes with competitors are divulged, including stories of how she outsmarted them with remarkable style, grace, and determination. She describes how she learned to connect with women, the iconoclastic marketing breakthroughs, and the years of incredibly hard work that led to domination of the cosmetic world. She is renowned for conducting a life of drama, but with color and elegance and always with a focus on exquisite detail. In this book, she shared her secrets of good business and good living.
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Direct, disarming, Estée Lauder was a philanthropist and social leader, receiving many honors including the Legion of Honor. She was named by Harper’s Bazaar as one of the 100 American Women of Accomplishment, voted one of the Top Ten Outstanding Women in Business, and appeared regularly on the best-dressed lists. Aerin Lauder is the granddaughter of Estée Lauder and is Senior Vice President Creative Director of Estée Lauder. --Ce texte fait référence à une édition épuisée ou non disponible de ce titre.

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Commentaires client les plus utiles sur (beta) 4.5 étoiles sur 5  10 commentaires
14 internautes sur 15 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 How Josephine Esther became the Queen of Cosmetics 4 mai 2003
Par Gwen Chabot Muir - Publié sur
Like the Empress and Queen who names she bears, Estee Lauder (born Josephine Esther Menzter) reigns supreme with a firm and strong hand. Her rise from unknown to Queen of Cosmetics is told in a lively fashion with her youthful fascination with beauty to her first forays in beauty salons to her acceptance by the major department stores. It seems that through the sheer force of her personality and handful of potions, Estee Lauder would convert even the most stubborn persons to ardent Estee Lauder devotees wether it was in rhe beauty salon, office or evalator.
A favorite story is Estee slipping off her heels after an extremely busy sales day at a department store and going over the accounts. Realizing she is two dollars short of her $1000 sales goal and with a few moments before the store officially closes, Estee slips back on her shoes and springs into action, selling enough product to bring her total day's sales to the desired $1000.
One shortcoming of the book is Estee Lauder's decision to not give dates of events unless absolutely necessary. We know when Youth Dew is introduced and the official founding of Estee Lauder but otherwise Estee remains mum. She does mention in the introduction to the book the debate over her age but does not settle the matter one way or another. One can understand her desire to be an ageless woman. The image of a cosmetics queen is one of eternal youth and beauty. Her fellow Cosmetic Queen Mary Kay Ash also did a little dance around her true age with her memoirs.
For the Estee Lauder devotee or even a student of fashion and cosmetics "Estee: A Success Story" is a must read.
3 internautes sur 3 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Excellent 18 février 2011
Par Vicki Gee - Publié sur
Format:Relié|Achat authentifié par Amazon
Wonderful book. How could it be anything BUT!!! This book covers where she came from, where she ended up, what motivated her & how she motivated others..WOW. She was an exceptional lady & worked hard for where she went in life. I learned so much & was able to share during the yrs. I worked at the Lauder cosmetic counter. The pictures are beautiful & opened up a whole new vision of who this woman really was. I keep it by my bedside so I remember who I aspire to be like. I just wish someone would make a MOVIE!!
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Life Changing 16 juillet 2012
Par Mom2Lucabella - Publié sur
As a young twenty something girl in rural Indiana; I wanted a way out. I read Estee Lauder's book in preparation for a job interview with Estee Lauder Cosmetics. I worked for Estee Lauder for several years before becoming a Flight Attendant. Now a forty something mother of two living in Chicago, I plan to re-read the book. The business principles I learned combined with attention to detail I directly attribute to Estee Lauder. For holidays every year Beauty Consultants received VERY generous gifts, by generous I mean one year it was a Coach handbag- this was the mid-nineties. I hope you'll enjoy the book as much as I did. What an inspirational woman. She has spunk and wasn't afraid to steer women to embracing both brains and beauty. Very well done!
15 internautes sur 22 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Narcissism at its Highest Heights 22 janvier 2004
Par Rod Reviewer - Publié sur
I give this book 5 stars for its entertainment value, although I do take a lot of what Mrs. Lauder writes with a grain of salt. It is clear by the circumstances and incidents covered in this book, that Estee is absolutely a believer in her products--and is an excellent salesperson who WILL NOT TAKE NO for an answer. However, some of the incidents she includes, where she forces potential clients to sample her creams--and they all obtain immediate, miraculous, unbelievable results--are hard to swallow.
I have tried many Lauder products, and I cannot say I am aware of just ONE that is able to give someone immediate results--although compared to what was available in 1950, I guess it is possible. In general, a product needs to be used for at least a few weeks to begin to make a difference in one's skin. To hear Mrs. Lauder's account of these incidents, she would have you believe that her products are Godsends that work miracles. If that was the case, by now (50+ years into the business), the entire world would know--and there would be no need for the existence of the myriad other cosmetics companies in the world. Plus, if Estee's products are so wonderful--and do as they are claimed--then why is there the need to launch a new wrinkle cream every year? (If the other ones worked, why continue coming up with something new?)
Also, a large portion of this book is filled with so much self-love, as to be sickening at times. Every other page, Estee is talking about her precious oriental rugs, vases, her ability to decorate, to know exactly what to say, which ingredients to include in a formula, etc. The last third of the book is nothing more than her bragging about the many homes she owns all over the world, all of the wonderful views, and what a wonderful "good life" she is living. She has the audacity to talk about the proper way to give parties (making sure you have beautiful women to seat your guests), how she bought up every pink (out-of-season flower in Paris) to make sure she had just the right shade of pink for launching Beautiful, having napkins dyed just the right shade of color, per Pablo Picasso's paintings--for a museum party. All the "little" things are so important, you know....
I do have utmost respect for Ms. Lauder, but after having read this book, I do believe that she loves herself more than the rest of the world. (And I thought Madonna was narcissistic.) Estee even rationalizes why her cosmetics are so expensive: To sell them at cheaper prices would make the customer lose confidence in her quality. Which means, her cosmetics could be sold more cheaply than they are, but Estee would not want the customer to suspect low quality. (How thoughtful of you, Ms. Lauder, to consider the customer's feelings, rather than her pocketbook.)
I have used Lauder products on occasion, but I definitely view the company in a different light after having read this book. Contrary to her belief, Lauder does not make the finest cosmetics in the world. Yes, the quality is high (at least for some of the products), but there are many products in existence that are of equal (and in many cases, higher) quality.
Likewise, I take issue with her claim that her employees are the most knowledgable and best-trained in the field. Perhaps when she held the reins of the company--and when the book was written (1985)--that was the case. But I have visited Lauder counters on more than one occasion--and have found that often, I know more about the product than the salesperson does. Apparently, training of Lauder salespeople is not exactly at the standards it once was.
Bottom line: This book makes for a fascinating read, but keep an antacid nearby. Your stomach will need it.
5.0 étoiles sur 5 Excellent as a business manual and inspiration for fledgling businesses. 11 avril 2014
Par sbanks - Publié sur
I don't take issue with people who have experienced this level of success as she did. I learn from them and she was a saleswoman above all else, but business will not thrive without sales and a bad product will not get repeat sales. I find the kind of hard nosed reality and business advice that I relish getting in these pages and its not clouded with things that are hard to understand but a lot of business commonsense It's her book and life story so she is entitled to fill it with whatever she wished. I just think the book is wonderful I don't understand some of the criticism but to each his own.
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