First published in 1985 and now back in print in a beautifully designed edition, this is a book filled with the inspirations, strategies, and the well-lived and charming instincts that led Estée Lauder from a childhood upbringing in Queens, New York, to the pinnacle of New York society and international style. She soared through the "glass ceiling" with style, a unique accommodation of people’s needs, and an infectious enthusiasm that we all can learn from. From her first break at a major New York store to the formation of companies that include Estée Lauder, Aramis, Clinique, Prescriptives, Origins, M-A-C, Le Mer, Aveda, Jo Malone, Coach, and a host of additional leading brands selling on five continents, Mrs. Lauder reveals how her family business became an empire. Legendary clashes with competitors are divulged, including stories of how she outsmarted them with remarkable style, grace, and determination. She describes how she learned to connect with women, the iconoclastic marketing breakthroughs, and the years of incredibly hard work that led to domination of the cosmetic world. She is renowned for conducting a life of drama, but with color and elegance and always with a focus on exquisite detail. In this book, she shared her secrets of good business and good living.
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Direct, disarming, Estée Lauder was a philanthropist and social leader, receiving many honors including the Legion of Honor. She was named by Harper’s Bazaar as one of the 100 American Women of Accomplishment, voted one of the Top Ten Outstanding Women in Business, and appeared regularly on the best-dressed lists. Aerin Lauder is the granddaughter of Estée Lauder and is Senior Vice President Creative Director of Estée Lauder.
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How Josephine Esther became the Queen of Cosmetics
4 mai 2003
Par Wendy-Marie Chabot
- Publié sur Amazon.com
Format:Relié
Like the Empress and Queen who names she bears, Estee Lauder (born Josephine Esther Menzter) reigns supreme with a firm and strong hand. Her rise from unknown to Queen of Cosmetics is told in a lively fashion with her youthful fascination with beauty to her first forays in beauty salons to her acceptance by the major department stores. It seems that through the sheer force of her personality and handful of potions, Estee Lauder would convert even the most stubborn persons to ardent Estee Lauder devotees wether it was in rhe beauty salon, office or evalator.
A favorite story is Estee slipping off her heels after an extremely busy sales day at a department store and going over the accounts. Realizing she is two dollars short of her $1000 sales goal and with a few moments before the store officially closes, Estee slips back on her shoes and springs into action, selling enough product to bring her total day's sales to the desired $1000.
One shortcoming of the book is Estee Lauder's decision to not give dates of events unless absolutely necessary. We know when Youth Dew is introduced and the official founding of Estee Lauder but otherwise Estee remains mum. She does mention in the introduction to the book the debate over her age but does not settle the matter one way or another. One can understand her desire to be an ageless woman. The image of a cosmetics queen is one of eternal youth and beauty. Her fellow Cosmetic Queen Mary Kay Ash also did a little dance around her true age with her memoirs.
For the Estee Lauder devotee or even a student of fashion and cosmetics "Estee: A Success Story" is a must read.
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5.0 étoiles sur 5
Excellent
18 février 2011
Par Vicki Gee
- Publié sur Amazon.com
Format:Relié|Achat authentifié par Amazon
Wonderful book. How could it be anything BUT!!! This book covers where she came from, where she ended up, what motivated her & how she motivated others..WOW. She was an exceptional lady & worked hard for where she went in life. I learned so much & was able to share during the yrs. I worked at the Lauder cosmetic counter. The pictures are beautiful & opened up a whole new vision of who this woman really was. I keep it by my bedside so I remember who I aspire to be like. I just wish someone would make a MOVIE!!
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5.0 étoiles sur 5
Life Changing
16 juillet 2012
Par Mom2Lucabella
- Publié sur Amazon.com
Format:Poche
As a young twenty something girl in rural Indiana; I wanted a way out. I read Estee Lauder's book in preparation for a job interview with Estee Lauder Cosmetics. I worked for Estee Lauder for several years before becoming a Flight Attendant. Now a forty something mother of two living in Chicago, I plan to re-read the book. The business principles I learned combined with attention to detail I directly attribute to Estee Lauder. For holidays every year Beauty Consultants received VERY generous gifts, by generous I mean one year it was a Coach handbag- this was the mid-nineties. I hope you'll enjoy the book as much as I did. What an inspirational woman. She has spunk and wasn't afraid to steer women to embracing both brains and beauty. Very well done!
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