Book Description
An industry expert shows readers how to get the best return on investment from corporate events
Corporate and special events are an increasingly important part of a company's image and communication plans. This guide provides all the information and tools executives need to plan, host, and sponsor successful corporate and special events that improve a company's image with employees and customers to ensure lasting success.
Judy Allen (Toronto, ON, Canada) is an event planner, the founder and President of Judy Allen Productions, and the author of Marketing Your Event Planning Business (0-470-83387-4), from Wiley.
Corporate and special events are an increasingly important part of a company's image and communication plans. This guide provides all the information and tools executives need to plan, host, and sponsor successful corporate and special events that improve a company's image with employees and customers to ensure lasting success.
Judy Allen (Toronto, ON, Canada) is an event planner, the founder and President of Judy Allen Productions, and the author of Marketing Your Event Planning Business (0-470-83387-4), from Wiley.
