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Experiment!: Website conversion rate optimization with A/B and multivariate testing [Format Kindle]

Colin McFarland
5.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)

Prix conseillé : EUR 17,92 De quoi s'agit-il ?
Prix éditeur - format imprimé : EUR 28,98
Prix Kindle : EUR 12,54 TTC & envoi gratuit via réseau sans fil par Amazon Whispernet
Économisez : EUR 16,44 (57%)

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Broché EUR 29,11  





Descriptions du produit

Revue de presse

From the back cover:

"Colin avoids pitching controlled experiments as a quick win. With his practical experience, he shares pros and cons, and the fact that when exposed to objective evaluations, very few ideas are as good as we initially hope."– Ron Kohavi, partner-level architect at Microsoft, previously director of data mining and personalisation at Amazon 

Présentation de l'éditeur

Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better.


Experiment! will inspire you to challenge assumptions and start experimenting right now. You will:

  • Learn how to approach experiments to improve conversion
  • Understand the various methods of testing including A/B and multivariate
  • Discover experiment ideas, and go beyond optimization to innovation
  • Recognize the UX and design implications of experimenting
  • Learn to analyze data and deliver results

Experimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you’ll ask the most important voices--your customers--“What do you think?”


Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 10346 KB
  • Nombre de pages de l'édition imprimée : 151 pages
  • Utilisation simultanée de l'appareil : Jusqu'à 5 appareils simultanés, selon les limites de l'éditeur
  • Editeur : New Riders; Édition : 1 (17 août 2012)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B008Z0UTBW
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Non activé
  • Moyenne des commentaires client : 5.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
  • Classement des meilleures ventes d'Amazon: n°224.787 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
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5.0 étoiles sur 5
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Commentaires client les plus utiles
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Un livre pour ceux qui débutent 19 novembre 2012
Format:Format Kindle|Achat vérifié
Livre très pédagogique et agréable à lire, avec des sections "Takeaway" à la fin de chaque chapitre pour résumer les grandes idées.
Ce livre conviendra plutôt à des débutants du testing, expliquant différentes techniques pour trouver des idées de test et surtout donnant des conseils issus de retour d'expérience qui vous feront gqgner un temps fou.
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Commentaires client les plus utiles sur Amazon.com (beta)
Amazon.com: 4.5 étoiles sur 5  16 commentaires
3 internautes sur 4 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Easy to Digest & Practical Testing Advice 11 octobre 2012
Par Justin Rondeau - Publié sur Amazon.com
Format:Broché
Experiment! is a great book for people looking to dive into testing. Colin does an amazing job bringing readers through the testing process without overwhelming them. This is a must read for beginners to conversion optimization that will inform the reader of standard industry descriptions and tips, supported by real examples and a process for getting your testing program off the ground. This is a book you will be able to open and finish quickly and upon closing the book walk away with practical conversion rate optimization knowledge.
1 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Great Introduction to Online Testing 2 avril 2013
Par Ben_Davidow - Publié sur Amazon.com
Format:Broché|Achat vérifié
This is the first book I've read on website conversion testing, and I couldn't be happier. Drawing on his experience with thousands of online tests, McFarland provides a practical and highly accessible overview of the principles and methods of online optimization testing. He also discusses the most common pitfalls of testing and how to avoid them. The book cites many interesting examples of how companies like Facebook and Netflix have successfully (or unsuccessfully) applied tests. The purpose of these examples is not to offer specific tactics for your website (e.g., make signup buttons orange), but to convey the basic strategies and principles of successful testing. McFarland talks a lot about the mindset and culture that sets the basis for constructive testing and shares advice on how to come up with new ideas.

If you're looking for an in-depth look at different testing toolso then look elsewhere. But if you're looking for a broad primer on online A/B and Multivariate testing with lots of great, practical insights, then this book is for you.
1 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Good for those who want to hit the ground running 28 septembre 2012
Par EPA - Publié sur Amazon.com
Format:Broché
This is a great book for professionals who'd like to dive right in with experimenting.

I appreciated how the author doesn't waste a lot of time on opinion and fluff. If you don't have a lot of time to wade through that type of stuff, this book will give you everything you need in order to start thinking about HOW to optimize.

Notice that I focused on the HOW rather than WHAT. This is because to run good experiments, you must have the right mindset. Case studies and best practices are not all that helpful in the end because they don't show you the decisions made to get there.

Definitely pick it up. It's worth a few hours of your time, it's easy to digest and reference back to, and your boss or clients will appreciate you more for it.
4.0 étoiles sur 5 Good book! 5 stars of more examples and use ... 10 mars 2015
Par Trieu Nguyen tan - Publié sur Amazon.com
Format:Broché|Achat vérifié
Good book ! 5 stars of more examples and use cases about A/B test for marketing, UX
0 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Short, practical, hands-on advice. 15 avril 2013
Par Ilya Grigorik - Publié sur Amazon.com
Format:Broché
"An experiment is a means of gathering data to compare a theory against reality."

Knowing how to properly setup an A/B test, how to evaluate its results, and how to present the results and motivate the rest of the team to adopt them, can be all the difference between a successful product or company, and a lackluster performer. No, I'm not over exaggerating, this is hard won wisdom from all the successful web companies out there, and first hand experience from working with the Google Analytics team and many clients. If your conversions happen on the web, then you have an unprecedented ability to test your assumptions, designs, and features, and figure out what works - don't worry about your competition, discover what works for your product.

This is a wonderful book. Short, practical, hands-on advice to get you from 0-60 with A/B testing. You don't need a statistics degree to understand it, nor do you need to be a programmer to implement it (although having both quants and programmers on your team always helps). You can read it in one sitting, and it'll give you all the necessary knowledge and tools to get you and your team moving in the right direction: why, how to start, what to test, how to evaluate, and how to present the results.
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