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Export Now: Five Keys to Entering New Markets (Anglais) Relié – 28 juillet 2011


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P{MARGIN:0in;MARGIN–BOTTOM:.0001pt;}BLOCKQUOTE{MARGIN–TOP:0in;MARGIN–BOTTOM:0in;} P{MARGIN:0in;MARGIN–BOTTOM:.0001pt;}BLOCKQUOTE{MARGIN–TOP:0in;MARGIN–BOTTOM:0in;} "Export or die!" might be the well–deserved title of this book. Foreign competitors are coming into your market. You need to start selling to their markets. Your market isn't going to grow as fast as other markets in the world. This book is the best coach that I know to bring you into profitable exporting.   Philip Kotler S. C. Johnson & Son Distinguished Professor of International Marketing Kellogg School of Management Northwestern University     Export Now is an indispensable guide to the often complex maze of exporting. Highly recommended.   Thomas J. Donohue President and CEO, U.S. Chamber of Commerce     In today's growing and competitive global marketplace, exporting is critical for manufacturers and businesses of all sizes. Often companies don't think they have the tools or resources to become major exporters. Export Now lays out the simple steps to take which will allow small and large companies to become efficient exporters and reach new markets and customers all over the world.   Jay Timmons President and CEO, National Association of Manufacturers     If you are in a small business or new to exporting, Export Now is the book for you. In straight–forward business language, Frank Lavin and Peter Cohan spell out how businesses can get into the export world. At the Commerce Department, I saw many fine small businesses which had products that could appeal to consumers around the world, but these firms lacked the know–how to enter new markets. With practical case studies as well as sound concepts and techniques, Export Now will offer these businesses the way forward in exporting.   Carlos Gutierrez Former CEO Kellogg's and U.S. Secretary of Commerce (2005–2009)     In Hong Kong and across Asia we see dynamic small companies that are poised for growth, but many of their home markets are relatively small. Unless these companies can master the art of exporting, they risk being trapped. Export Now explains how to escape the limitations of the home market and shows how even smallish companies can be successful in the turbulent world of exporting.   Alex Fong CEO, Hong Kong General Chamber of Commerce      

Biographie de l'auteur

Frank Lavin was known as America′s "Salesman–in–Chief" when he served as Under Secretary for International Trade at the U.S. Department of Commerce. In that capacity, he supervised U.S. export promotion activity and worked with over two thousand small and medium–sized enterprises (SMEs) to develop their export strategies. He continues to work with companies on market entrance and international challenges as chairman of Edelman′s Public Affairs Practice in the Asia Pacific Region. Recently he established Export Now (www.ExportNow.com) to help companies use the Internet to export to China. He previously served as the U.S. ambassador to Singapore and worked in banking and management positions in Asia after having served in the Reagan White House and NSC as well as the Commerce Department in both Bush administrations. Mr Lavin has written articles for the New York Times, the Washington Post, and the Wall Street Journal. Peter S. Cohan is president of Peter S. Cohan & Associates, a management consulting and venture capital firm founded in 1994. In the course of more than 150 consulting projects, he has helped governments and businesses to identify, evaluate, and profit from growth opportunities that spring from new technologies. Three of his portfolio companies were sold for a total of $2 billion. Cohan has appeared on ABC, CBS, CNBC, CNN, Bloomberg TV, NPR′s Marketplace, and FoxBusiness, and he has been quoted in the Wall Street Journal, the New York Times, BusinessWeek, and Fortune. He′s the author of nine previous books, including Capital Rising: How Capital Flows Are Changing Business Systems All Over the World, coauthored with Srini Rangan, which Choice called "groundbreaking"; and You Can′t Order Change: Lessons from Jim McNerney′s Turnaround at Boeing which was ranked the number one business book by Achievemax in 2009. Mr Cohan teaches business strategy to undergraduate and graduate students at Babson College.


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Amazon.com: 8 commentaires
3 internautes sur 3 ont trouvé ce commentaire utile 
Lavin Knows His Stuff 10 octobre 2011
Par Martin K. Alintuck - Publié sur Amazon.com
Format: Relié
As someone who has worked with Ambassador Lavin, I can attest to his knowledge about emerging markets as well as his "big picture" view of what companies should and should not do to be successful. He possesses a tremendous amount of experience and ably balances that with his perspective on the rapid changes that mark China and Asia. If you want to learn something and get expert counsel for your company, read this book. Lavin knows his stuff.
3 internautes sur 4 ont trouvé ce commentaire utile 
Must Read for American Globalizers 19 septembre 2011
Par Kati Suominen - Publié sur Amazon.com
Format: Relié
In the 21st century, American companies must go global or perish. While the strategy is clear, often the tactics are not. This book fixes that problem. Lavin and Cohan offer a succinct guide for busy executives to tap into the soaring purchasing power of global consumers, especially in the fast-growing emerging markets, and to align business resources behind the plan to go global. You'll come away thinking -- I can do this!
2 internautes sur 3 ont trouvé ce commentaire utile 
A World of Growth and Opportunity 24 août 2011
Par Richard A. Segal Jr. - Publié sur Amazon.com
Format: Relié Achat vérifié
Ambassador Lavin and his collaborator establish clearly, convincingly and passionately how exporting is the path through a stagnant, even hostile, economic environment. They reveal that nearly every business today has potential for the creation of international markets, a path once only available to a elite few. Every business has a DNA that can be "best in the world," if properly enabled, and this book is a guide to how, once you've identified your so-called "hedgehog," you put it on the world stage. This long-serving member of the U.S. foreign service has done an even greater service to his country by telling all us how to reap reward and opportunity in a world hungry for our products, services and ideas.

Rick Segal
President Worldwide
Chief Practice Officer

gyro
Intelligence on Foreign Investment 4 février 2012
Par NR - Publié sur Amazon.com
Format: Relié
Lavin and Cohan offer an accessible framework for thinking about geographic expansion as well as nuanced checklists that are helpful tools for any investor. All of this is provided from the vantage point of extremely credible authors. Lavin, for example, spent years as a US Ambassador to Singapore at the time of the negotiation of the landmark US-Singapore Free Trade Agreement, and went on to serve as Under Secretary of Commerce for International Trade. This is an author who "gets it" on FDI.

Beyond the comprehensiveness and utility offered by these insider viewpoints, Export Now is distinguished by its relevance to today. In my undergraduate and now graduate studies in business and government, I've read the existing literature on FDI and most of it is dated in its focus on North to South investment. This book, however, covers emerging models. It evaluates case studies of Japanese firms serving low-marging, high-volume customer bases in India's lower/middle class, as well as those of Indian firms able to achieve cost advantages while maintaining quality assurances required to serve the US market. The book has its pulse on FDI patters of today and tomorrow, not of yesterday.

Having spent several years as a strategy consultant in North America, Southeast Asia and Africa, I worked primarily on geographic expansion for corporates, economic policy for governments, and foreign investment negotiations between the two. I think this book is an on-the-mark, relevant read with returns for all audiences - corporates, policymakers and strategic advisors alike.
Invaluable information from an extremely credible author 15 septembre 2011
Par John J D'Agostino - Publié sur Amazon.com
Format: Relié
There are few people more qualified to opine on this subject than Ambassador Lavin. The book is essential reading for anyone interested in building a global business, regardless of industry sector. The author's business and political insight is an extremely rare asset worthy of serious consideration.
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