Présentation de l'éditeur
Learn how your business can tap into foreign markets
In Export Now, two international business experts reveal the secrets to taking your company global. Offering a real–life strategy that businesses of any size can use to expand their reach around the world, this book is the ultimate guide to identifying, evaluating, and profiting from global opportunities.
Essential reading for any company looking to expand abroad, the book explains the five essentials of international growth. All businesses know they need to get into new markets, but the lack of familiarity, the cultural and language gaps, and the differences in business practices can be intimidating this book solves these problems, giving you everything you need to grow.
- The ultimate handbook for any business looking to go global
- Explains the five essentials of international expansion
- Written by two experts with years of experience building global businesses around the world
Guiding you through the how to′s of going global, Export Now is your one–stop resource for expanding your business overseas.
Quatrième de couverture
"Export or die!" might be the well–deserved title of this book. Foreign competitors are coming into your market. You need to start selling to their markets. Your market isn′t going to grow as fast as other markets in the world. This book is the best coach that I know to bring you into profitable exporting. Philip Kotler S. C. Johnson & Son Distinguished Professor of International Marketing Kellogg School of Management Northwestern University Export Now is an indispensable guide to the often complex maze of exporting. Highly recommended. Thomas J. Donohue President and CEO, U.S. Chamber of Commerce In today′s growing and competitive global marketplace, exporting is critical for manufacturers and businesses of all sizes. Often companies don′t think they have the tools or resources to become major exporters. Export Now lays out the simple steps to take which will allow small and large companies to become efficient exporters and reach new markets and customers all over the world. Jay Timmons President and CEO, National Association of Manufacturers If you are in a small business or new to exporting, Export Now is the book for you. In straight–forward business language, Frank Lavin and Peter Cohan spell out how businesses can get into the export world. At the Commerce Department, I saw many fine small businesses which had products that could appeal to consumers around the world, but these firms lacked the know–how to enter new markets. With practical case studies as well as sound concepts and techniques, Export Now will offer these businesses the way forward in exporting. Carlos Gutierrez Former CEO Kellogg′s and U.S. Secretary of Commerce (2005–2009) In Hong Kong and across Asia we see dynamic small companies that are poised for growth, but many of their home markets are relatively small. Unless these companies can master the art of exporting, they risk being trapped. Export Now explains how to escape the limitations of the home market and shows how even smallish companies can be successful in the turbulent world of exporting. Alex Fong CEO, Hong Kong General Chamber of Commerce