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Présentation de l'éditeur

Learn how your business can tap into foreign markets

In Export Now, two international business experts reveal the secrets to taking your company global. Offering a real–life strategy that businesses of any size can use to expand their reach around the world, this book is the ultimate guide to identifying, evaluating, and profiting from global opportunities.

Essential reading for any company looking to expand abroad, the book explains the five essentials of international growth. All businesses know they need to get into new markets, but the lack of familiarity, the cultural and language gaps, and the differences in business practices can be intimidating this book solves these problems, giving you everything you need to grow.

  • The ultimate handbook for any business looking to go global
  • Explains the five essentials of international expansion
  • Written by two experts with years of experience building global businesses around the world

Guiding you through the how to′s of going global, Export Now is your one–stop resource for expanding your business overseas.

Quatrième de couverture

"Export or die!" might be the well–deserved title of this book. Foreign competitors are coming into your market. You need to start selling to their markets. Your market isn′t going to grow as fast as other markets in the world. This book is the best coach that I know to bring you into profitable exporting.   Philip Kotler S. C. Johnson & Son Distinguished Professor of International Marketing Kellogg School of Management Northwestern University     Export Now is an indispensable guide to the often complex maze of exporting. Highly recommended.   Thomas J. Donohue President and CEO, U.S. Chamber of Commerce     In today′s growing and competitive global marketplace, exporting is critical for manufacturers and businesses of all sizes. Often companies don′t think they have the tools or resources to become major exporters. Export Now lays out the simple steps to take which will allow small and large companies to become efficient exporters and reach new markets and customers all over the world.   Jay Timmons President and CEO, National Association of Manufacturers     If you are in a small business or new to exporting, Export Now is the book for you. In straight–forward business language, Frank Lavin and Peter Cohan spell out how businesses can get into the export world. At the Commerce Department, I saw many fine small businesses which had products that could appeal to consumers around the world, but these firms lacked the know–how to enter new markets. With practical case studies as well as sound concepts and techniques, Export Now will offer these businesses the way forward in exporting.   Carlos Gutierrez Former CEO Kellogg′s and U.S. Secretary of Commerce (2005–2009)     In Hong Kong and across Asia we see dynamic small companies that are poised for growth, but many of their home markets are relatively small. Unless these companies can master the art of exporting, they risk being trapped. Export Now explains how to escape the limitations of the home market and shows how even smallish companies can be successful in the turbulent world of exporting.   Alex Fong CEO, Hong Kong General Chamber of Commerce      

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Amazon.com: 9 commentaires
3 internautes sur 3 ont trouvé ce commentaire utile 
Lavin Knows His Stuff 10 octobre 2011
Par Martin K. Alintuck - Publié sur Amazon.com
Format: Relié
As someone who has worked with Ambassador Lavin, I can attest to his knowledge about emerging markets as well as his "big picture" view of what companies should and should not do to be successful. He possesses a tremendous amount of experience and ably balances that with his perspective on the rapid changes that mark China and Asia. If you want to learn something and get expert counsel for your company, read this book. Lavin knows his stuff.
4 internautes sur 5 ont trouvé ce commentaire utile 
Must Read for American Globalizers 19 septembre 2011
Par Kati Suominen - Publié sur Amazon.com
Format: Relié
In the 21st century, American companies must go global or perish. While the strategy is clear, often the tactics are not. This book fixes that problem. Lavin and Cohan offer a succinct guide for busy executives to tap into the soaring purchasing power of global consumers, especially in the fast-growing emerging markets, and to align business resources behind the plan to go global. You'll come away thinking -- I can do this!
Intelligence on Foreign Investment 4 février 2012
Par NR - Publié sur Amazon.com
Format: Relié
Lavin and Cohan offer an accessible framework for thinking about geographic expansion as well as nuanced checklists that are helpful tools for any investor. All of this is provided from the vantage point of extremely credible authors. Lavin, for example, spent years as a US Ambassador to Singapore at the time of the negotiation of the landmark US-Singapore Free Trade Agreement, and went on to serve as Under Secretary of Commerce for International Trade. This is an author who "gets it" on FDI.

Beyond the comprehensiveness and utility offered by these insider viewpoints, Export Now is distinguished by its relevance to today. In my undergraduate and now graduate studies in business and government, I've read the existing literature on FDI and most of it is dated in its focus on North to South investment. This book, however, covers emerging models. It evaluates case studies of Japanese firms serving low-marging, high-volume customer bases in India's lower/middle class, as well as those of Indian firms able to achieve cost advantages while maintaining quality assurances required to serve the US market. The book has its pulse on FDI patters of today and tomorrow, not of yesterday.

Having spent several years as a strategy consultant in North America, Southeast Asia and Africa, I worked primarily on geographic expansion for corporates, economic policy for governments, and foreign investment negotiations between the two. I think this book is an on-the-mark, relevant read with returns for all audiences - corporates, policymakers and strategic advisors alike.
2 internautes sur 3 ont trouvé ce commentaire utile 
A World of Growth and Opportunity 24 août 2011
Par Richard A. Segal Jr. - Publié sur Amazon.com
Format: Relié Achat vérifié
Ambassador Lavin and his collaborator establish clearly, convincingly and passionately how exporting is the path through a stagnant, even hostile, economic environment. They reveal that nearly every business today has potential for the creation of international markets, a path once only available to a elite few. Every business has a DNA that can be "best in the world," if properly enabled, and this book is a guide to how, once you've identified your so-called "hedgehog," you put it on the world stage. This long-serving member of the U.S. foreign service has done an even greater service to his country by telling all us how to reap reward and opportunity in a world hungry for our products, services and ideas.

Rick Segal
President Worldwide
Chief Practice Officer

high marks 14 septembre 2011
Par Peterson Conway - Publié sur Amazon.com
Format: Relié
Lavin gives us his many years of experience in China in this well thought-out, easy to read book. I have recommended it to both a small business owner that has their first shipment on the water as well as to old friend who runs a $100 million business remotely in China. I'm sure even the Fortune 500 could benefit.
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