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Facing the Other Way: The Story of 4-A-D [Anglais] [Relié]

Martin Aston

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Descriptions du produit

Facing the Other Way The first official account of the iconic record label. An NME Book of the Year 2013 * A Rough Trade Book of the Year 2013 * A Times Literary Supplement Book of the Year 2013

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Couverture | Copyright | Table des matières | Extrait | Index
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Amazon.com: 4.3 étoiles sur 5  9 commentaires
10 internautes sur 10 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Very interesting, but could have used a good copy editor 25 novembre 2013
Par too_old_to_be_so_indie - Publié sur Amazon.com
Format:Relié|Achat vérifié
In the 80's, my musical tastes ranged from top-40 to the poppier side of new wave, and as the 90's started, I veered in the direction of folk-rock. But then in 1992 a friend told me I should listen to Cocteau Twins. So I went to a good local record shop and found the Cocteau section, but I had no idea which release to choose as my entry point. A shop employee suggested "Blue Bell Knoll". I took it home, and from the first listen I was captivated, and from there I went on to explore the rest of the label's offerings. The artists on 4AD changed the way I thought about music, and many of the 90'S 4AD releases are still among my all-time favorites.

With that background, I have very much been looking forward to the release of this book. I just got the book yesterday, and I'm a little over 200 pages into it at this point. So far it has been a thoroughly enjoyable in-depth look at the label, highlighting each band and giving the story of each release in more-or-less chronological order.

The one thing that surprises me -- particularly given the label's reputation for attention to detail -- is the somewhat slipshod editing of the book. I really wasn't expecting glaring typos... for example, in the first photo section, Pixies are listed as "Piixies", while an early reference to The Normal's song "Warm Leatherette" is misspelled as "Warn Leatherette". And there are others. It gives the impression that no one at the publisher took the time to give the book a full read once it was finished.

That said, the author has done an amazing job of tracking down every possible source for information and quotes, and the book has encouraged me to seek out some of the obscure and early 4AD releases that aren't already in my collection.
5 internautes sur 5 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Facing the dirty laundry, but also capturing what made 4AD such a magical label 15 mars 2014
Par Christopher Culver - Publié sur Amazon.com
Format:Relié
Among independent record labels, 4AD was able to draw an unusually loyal following between its founding in 1980 and the late 1990s. With the music personally chosen by founder Ivo Watts-Russell and released in packaging by acclaimed designers Vaughan Oliver and Nigel Grierson, everything that came out on the label was granted a consistency that sort of guaranteed quality. Eventually, however, Ivo would sell the label and retire to the New Mexico desert, and while the name "4AD" continues to be used to this day, the common vision was lost. Martin Ashton's FACING THE OTHER WAY is a history of 4AD during its golden age in the Eighties and Nineties, describing the strengths that brought out so much timeless music, but also the weaknesses that ultimately tore it apart.

Because it is based on fresh interviews with Ivo, Vaughan and nearly every band signed to 4AD, this is *the* history of the label, not mere speculation based on whatever the author found in old press coverage. Ashton sat down with Brendan Perry (Dead Can Dance), Robin Guthrie (Cocteau Twins), Miki Berenyi (Lush), Warren Defever (His Name Is Alive), Rudy Tambala (A.R. Kane), Charles Thompson (Pixies), Kim Deal (Pixies, Breeders), Kristin Hersh (Throwing Muses), Martyn Young (Colourbox), and many others. These musicians often have extremely fond memories of their days on the label, but sometimes they express discontent with how things turned out. The biggest revelation of the book is Ivo Watts-Russell's descent in depression. While many fans had heard that he had become a little burnt out with running 4AD by 1999, Aston charts how Ivo had entered a dark period in his life years before, and bands were finding him distant and unreachable even in the early Nineties.

To a degree, this book is an airing of dirty laundry. There is plenty of anger here, with Robin Guthrie repeatedly expressing his feeling that he was being ripped off and exploited as early as the mid-1980s, other artists describing how tensions boiled over in their collaborations with other 4AD-signed musicians, and label staff bemoaning sales pressures. However, Aston's journey through all this isn't merely a voyeuristic drama, it also explains the musical changes that the label went through. If you followed 4AD and were uncertain how much input Ivo had on bringing controversial signings like Scheer or Thievery Corporation on board, you'll find out here.

If your life has been touched by a number of bands and you came to notice that they were all on the same mysterious British record label, then FACING THE OTHER WAY is a must-read. As an enormous fan of 4AD (you'll find my reviews on the most of the label's releases across Amazon) I read the 650 pages in three sittings, it is so readable. It feels like a remarkably well fact-checked book, with Aston dodging common pitfalls of journalists covering 4AD such as Warren Defever's infamous tendency to falsify his biography. Whatever one artist has to say was put to others involved so they could respond, producing a seemingly reliable history of these years.

I read the Kindle edition of this book. The formatting is the way things should be and it contains the same set of photographs as the handcover, placed at the end of the e-book.
4 internautes sur 4 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Essential for any 4AD fan. 29 janvier 2014
Par Trond Berger - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
Being a loyal Cocteau Twins, Dead Can Dance and Pixies fan since my teens this book is like a dream come true. It gives you the whole story of the label in great detail - down to every release - and it made me discover a lot of new stuff that I had not heard before, since just about every record mentioned here is available on Spotify, at least from where I live anyway (Norway). The author does a fantastic job at getting under the skin of the key characters of the 4AD family, especially the enigmatic label boss Ivo Watts-Russell. The book is an enjoyably light read and if you're a fan you'll find yourself flying through the pages. Recommended!
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 The Mystique Unveiled 13 février 2014
Par David d. - Publié sur Amazon.com
Format:Relié|Achat vérifié
My first exposure to 4AD was dancing to Stranger by Clan of Xymox in 1985. I then bought the album and became enthralled by the enigmatic sleeve design-many a puffs were taken to try and figure that one out. Soon afterwards I heard Elizabeth's voice sing "Lorelei" and I was hooked. Nonetheless, I'm not a creative-type person-just an average Joe-so there is so much I didn't "get" or fully appreciate about the world of 4AD. Reading Facing the Other Way not only took me on a complete journey through the story but also opened my mind's eye to the other otherness of it all. I am now able to enjoy my 4AD collection at a whole new level and have massively expanded it. Thanks Martin for the wonderful journey!
2 internautes sur 2 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Comprehensive review of the 4ad glory years. 21 janvier 2014
Par William Corey Mueller - Publié sur Amazon.com
Format:Relié|Achat vérifié
Quite a good book, written like a biography.. Sometimes I wish there was more depth, but like 4ad as a whole, they just don't want to talk about feelings. File this in the 4th drawer down, next to the Cocteau twins poster. Good read, highly recommended.
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