Factors Related to Moscow Teenagers' Purchase Intention: A Case Study of the Subculture Clothing Market [Anglais] [Broch�]

Ekaterina Kiseleva (Auteur)

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Description de l'ouvrage

Date de publication: 26 octobre 2010

Due to globalisation, a need to express your individuality becomes acute, especially among teenagers. Sometimes, this uniqueness is expressed through subculture apparel (goth dark leathers, emo pinkish-black leggings, hip-hop baggish pants, etc.) This research aims to discover the factors which are related to the young Moscovites' intention to purchase subculture apparel. It was found that girls and boys have a similar attitude towards subculture clothing and that brands and prices are not important factors when the teens consider buying subculture clothing, among other findings.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Due to globalisation, a need to express your individuality becomes acute, especially among teenagers. Sometimes, this uniqueness is expressed through subculture apparel (goth dark leathers, emo pinkish-black leggings, hip-hop baggish pants, etc.) This research aims to discover the factors which are related to the young Moscovites' intention to purchase subculture apparel. It was found that girls and boys have a similar attitude towards subculture clothing and that brands and prices are not important factors when the teens consider buying subculture clothing, among other findings.

Descriptions du produit

Biographie de l'auteur

After completion of BBA worked as a research executive in Russia. Continued studies in business for the Master degree and currently working in business development.

D�tails sur le produit

Broch�: 92 pages
Editeur�: LAP Lambert Academic Publishing AG & Co KG (26 octobre 2010)
Langue : Anglais
ISBN-10: 3843366853
ISBN-13: 978-3843366854
Dimensions du produit: 22,9 x 0,5 x 15,2 cm

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