I suppose if you want the true and detailed history of Fender, this is the book to buy, period, end of story. It's written by a man who not only knew Leo Fender but played guitar at his funeral.
However, if you're more interested in the Fender guitars and amps than the internal bickering of the Fender Company, I suggest you first get "Fender: The Golden Age". I think it contains most of the same information, without the personal slants of the personalities involved. And it tells the story in upbeat tones which, let's be honest, if you're buying a book about beautiful guitars is what you want to read.
Summed up, this author's opinion of Leo Fender is that he was a visionary who lost the thread that led to his success, and lost it quite early. You can almost hear him taking up the minority opinion that every guitar after the Telecaster (and only the original early Telecaster) was basically Leo's misguided fiddling made manifest. The Stratocaster gets a grudging pat on the back, but you can hear the flames licking up around a pile of Jazzmasters and Jaguars. He actually claims that their only value was in making no-talents feel like their skills were greater by virtue of playing a Fender (extreme paraphrase). Heck - he might be right for all I know - I've never popped a light gauge string out of a Jazz-guar bridge. I see the things as works of art, so it is perhaps I who am misguided.
The author does acknowledge that Fender's forte was his amplifiers, whilst also implying that Leo was just farting around on those too - they just happened to be derivative farts from an unbreakable design.
Meanwhile, Don Randall, the salesman who arguably made Fender a real force instead of a boutique item, gets a free ride on the critical parade. Perhaps the author didn't know him as well. However, you do get the sense that the author sympathizes with Randall over Fender's inability to deliver designs on time (or at all). But anybody who works in the real world knows that a salesman will sell a block of wood as antique furniture if he can find a sucker to buy it. It's up to creators and engineers to dig in their heels on quality, unless they want to be cast into the pit later for making a shoddy product. Salesmen don't care and they always make the same complaints as Randall voices in the book. It just would've been nice if the author had enough real-world experience of the dynamic tension nature of business to take an equal side with Fender, a man he personally knew.
Then the post-sellout story of Fender is told in almost Greek Tragedy tones. He got old and died, never repeated his success, never figured out what a stubborn fool he was. Dang! To be fair to the author, I do understand that he was probably trying to paint a balanced picture of a man he knew very well and admired greatly. But some editor should've been able to step in and say "Hey look buddy, we all get old and die, we all lose our way, none of us get to relive past glories, but few of us keep trying until literally the day before we die. Perhaps emphasize the positive a bit."
This edition ends with a coda celebrating FMIC's amazing success, neatly underscoring how they've managed to absorb every other guitar and amplifier manufacturer that isn't Gibson in a bid for world domination. It actually manages to cut through the gloom somewhat, so get this edition if you can.
The pictures are great, but the pictures in "Fender: The Golden Age" are better, mainly because it's intended more to be a picture/coffee-table book than a real read. This book contains pictures of more historical value (i.e. black and white) and prints brochures and advertisements at a size where you can read them (which I think is a plus). Some things are glossed over in either book. "F:TGA" goes deep into the acoustic and acoustic/electric lines but doesn't mention the Fender Rhodes at all. This book barely displays amplifier pictures and glides hard by the hated Jazzmaster/Jaguar guitars and their derivatives. If there's a good picture of the student lines and Mustang I'm sorta hard pressed to remember it (I do remember a cute bikini girl holding a Mustang, but I don't remember the Mustang for some reason). But really, this is all a moot point, since this is primarily a history book with pictures and "F:TGA" is primarily a picture book with history.
So yes, do buy both this book and "Fender: The Golden Age" - just be prepared to turn to the latter in order to escape the suicidal depression this book might induce.