undrgrnd Cliquez ici Baby KDP nav-sa-clothing-shoes nav-sa-clothing-shoes Cloud Drive Photos Beauty Cliquez ici Acheter Fire Shop Kindle cliquez_ici Jeux Vidéo Gifts
Commencez à lire For God, Country, and Coca-Cola sur votre Kindle dans moins d'une minute. Vous n'avez pas encore de Kindle ? Achetez-le ici Ou commencez à lire dès maintenant avec l'une de nos applications de lecture Kindle gratuites.

Envoyer sur votre Kindle ou un autre appareil


Essai gratuit

Découvrez gratuitement un extrait de ce titre

Envoyer sur votre Kindle ou un autre appareil

Désolé, cet article n'est pas disponible en
Image non disponible pour la
couleur :
Image non disponible

For God, Country, and Coca-Cola [Format Kindle]

Mark Pendergrast

Prix conseillé : EUR 16,87 De quoi s'agit-il ?
Prix éditeur - format imprimé : EUR 22,79
Prix Kindle : EUR 11,81 TTC & envoi gratuit via réseau sans fil par Amazon Whispernet
Économisez : EUR 10,98 (48%)

App de lecture Kindle gratuite Tout le monde peut lire les livres Kindle, même sans un appareil Kindle, grâce à l'appli Kindle GRATUITE pour les smartphones, les tablettes et les ordinateurs.

Pour obtenir l'appli gratuite, saisissez votre adresse e-mail ou numéro de téléphone mobile.


Prix Amazon Neuf à partir de Occasion à partir de
Format Kindle EUR 11,81  
Broché EUR 22,96  

Idée cadeau Noël : Retrouvez toutes les idées cadeaux Livres dans notre Boutique Livres de Noël .

Les clients ayant acheté cet article ont également acheté

Cette fonction d'achat continuera à charger les articles. Pour naviguer hors de ce carrousel, veuillez utiliser votre touche de raccourci d'en-tête pour naviguer vers l'en-tête précédente ou suivante.

Descriptions du produit

Présentation de l'éditeur

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company—and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—this is business history at its best: in fact, “The Real Thing.”

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 2926 KB
  • Nombre de pages de l'édition imprimée : 562 pages
  • Pagination - ISBN de l'édition imprimée de référence : 0465029175
  • Editeur : Basic Books; Édition : Third Edition (14 mai 2013)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Activé
  • Composition améliorée: Non activé
  • Classement des meilleures ventes d'Amazon: n°480.197 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)

Commentaires en ligne

Il n'y a pas encore de commentaires clients sur Amazon.fr
5 étoiles
4 étoiles
3 étoiles
2 étoiles
1 étoiles
Commentaires client les plus utiles sur Amazon.com (beta)
Amazon.com: 4.7 étoiles sur 5  13 commentaires
1 internautes sur 1 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Good for a comprehensive history of Coca-Cola but too long winded 4 novembre 2013
Par Charles Chan - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
Interesting for a more than detailed reading of Coca-Cola history. It's too detailed in certain part such as the world world two session. If the whole book could be compressed to half the present size, that will be even better.
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Engrossing 29 septembre 2013
Par Bill - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
Great insight into one of the iconic American companies! Intriguing expose' of the individual's responsible for development and marketing of a soft drink that would probably not be approved if introduced today under the strict rules of the current FDA.
5.0 étoiles sur 5 The Real Thing 7 septembre 2015
Par Mike B - Publié sur Amazon.com
Coca-Cola has to be the world’s most ubiquitous icon – the most advertised commodity on the planet.

Page 124 (my book)
If the dividends from that one original 1919 share had been re-invested in Coco-Cola stock, which had split eleven times thus far, the $40 investment would be worth approximately $9.8 million by 2012. Using the same scale, if a forebear had purchased one of Asa’s [first CEO] $100 shares in 1892, it would bring approximately $8.6 billion.

There are many interesting facts and tidbits in this long, but well written book. It is well sectionalized into many different subjects. The author provides good portraits of the various leaders and CEO’s of Coca-Cola since its’ founding by Dr. John Pemberton in the 1880’s. Most of them were not particularly likeable, but I suppose that explains a part of what constitutes success.

I learnt a lot about the soft drink and it really is fascinating. Here are some of the highlights:

- Dr. John Pemberton was a chemist and in that era (1880’s) it was common for drinks to have a purported medical value, to be an elixir that soothed many bodily problems. With the start of the 20th Century these “magic” potion drinks started to disappear or were simply exposed as frauds. Coca-Cola altered its image and changed its’ advertising to emphasize enjoyment – an instant gratification drink.

- There was a small amount of cocaine in the drink which explains the buzz that it created! At the turn of the century the cocaine was removed, but coca leaves from Peru are still a part of the magic and secret formula. The coca leaves are now decocainized. This is not mentioned at the Coca-Cola Museum in Atlanta, Georgia.

- From the get-go Coca Cola always had aggressive advertising. Their logo started to appear everywhere – first in Atlanta, the Southern States...

- Originally Coca-Cola was a soda drink – available only at soda fountains. The owner, Asa Candler, had to be convinced to bottle the drink (with bottle caps). This further propelled consumption. But over the years there have been conflicts between the Coca-Cola bottlers and Coca-Cola.

- Coca-Cola is so cheap to produce which explains the enormous amounts of money that can be spent on advertising and marketing.

- Coca-Cola through a team of lawyers has very aggressively protected its name – and anyone who uses a part of its name would be brought to court. Pepsi-Cola was one of the few who were successful in this area.

- Which brings me to the point that Coca-Cola operates with religious zealotry! The aim of Coca-Cola is to acquire as many customers as possible, everywhere. They are out to proselytize the entire globe! . It has set up delocalized branches in all countries but North Korea and Cuba (but that will change very soon).The formula is more than just a trade secret – its’ like a religious potion. The competition with Pepsi is such that it is anathema in the hallowed halls of Coca-Cola to mention the competitor. Is Coca-Cola more popular than Jesus?

Page 368
Within two years of the fall of the Berlin Wall, sales [in East Germany] soared from zero to 1.7 billion drinks.

- Fanta was started by the Coca-Cola Company branch in Nazi Germany when they no longer , due to the war, got the syrup to make the traditional Coca-Cola. The author provides us with a history of Coca-Cola in Germany during the Nazi regime. The company has never shied away from remaining and functioning in repressive regimes – whether they are Nazi Germany or Latin American dictatorships.

Page 297
Sister Dorothy Gartland, a diminutive but strong willed nun representing the two hundred shares owned by the Sisters of Providence, subjected a resolution [at the annual Coca-Cola meeting in Delaware] calling for the development of minimal labor-relations standards in its worldwide franchises. ..But the nun was most urgently concerned over the Guatemalan Coca-Cola union... she introduced Israel Marquez...The uneasy Coke executives listened to a translator as [Mr. Marquez described the intimidation and violence faced by union organizers at the Coca-Cola plant].

Page 279
Ralph Nader asked [ Coca-Cola executive J. Paul Austin], “What’s a sensitive man like you, with a degree from Harvard Law School, doing pumping syrupy brown drinks into people’s stomachs?” ...Austen answered, “I don’t there’s anything wrong with selling a refreshing drink.”

- During the 1980’s Coca-Cola was able to place its vending machines (along with glowing advertising) in schools and universities in the U.S. – with some of the profits going to the school boards. However, with the obesity and health crisis starting to escalate in the 1990’s many schools removed the vending machines and contracts were cancelled.

- Coca-Cola is master of advertising – think of all those jingles and blurbs over the decades –
“The real thing”
“The pause that refreshes”
The hilltop singers “I’d like to teach the world to sing...”
They have used Bill Cosby and Ray Charles (who switched to Pepsi) – and Santa Claus too
Norman Rockwell did paintings for Coca-Cola
They’re advertising is worldwide (the Olympics, The World Cup), but often locally adapted.

Also Coca-Cola knows how to overcome obstacles and mistakes – think of the fiasco of the “New” Coca-Cola in 1985. The company rebounds from miscues, recessions and health scares.

Perhaps the author can be a little too effusive in his praise – after all what is the nutritional value of this drink? And these aspects are brought up from time to time in the book. Yet one cannot help but admire the resounding world-wide success of this soft drink.

As a small note I drank two Coca-Cola’s while reading this book. I found it very sugary, carbonated and effervescent – BURP. I’ll stick with wine.
2 internautes sur 3 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 The Good, the Bad, the Everything Coca-Cola 31 juillet 2013
Par Kitty Werner - Publié sur Amazon.com
For God, Country, and Coca-Cola is not just a heck of a read, but quite a study in capitalism, promotion, and planning for the future. The lessons to be learned from studying the rise of Coca-Cola, from humble beginnings attempting to create a drink formula meant to cure anything that could possibly ail you, to one of the most imbibed drinks in the world, are a business course within 560 pages.

Mark's deeply researched tome is rich with detail, facts, and humor. Nothing escapes scrutiny as controversy and successes are covered at length, and fairly. Early hard-headed business practices bumped up against reality, threatening to leave the company behind. For example, when selling soda from soda fountains was the only way to sell drinks, why would anyone want to sell in bottles? To reach more buyers? That was a hurdle to leap over for the old-fashioned-thinking CEO. Finally giving way to progress, the bottling operations soon outsold the fountain sales. Coping with too much success in the early days meant filling orders, even when sugar prices soared, but the drink still cost a nickel and the contracts were in favor of the bottlers. Not to mention the squabbles between the bottlers and the "Company." Or dealing with the negative press about the ingredients initially thought to "cure" those ailments, but in fact, the coca leaves and cocaine sure made the drink popular in the early days, if not addictive, as some thought and railed against nationally, labeling the company with a bad reputation.

Imitation may be the sincerest form of flattery, but not if your business is vulnerable, as competition starting catching up while playing the same business game. Dealing with disasters, internal and external brought new challenges throughout Coca-Cola's history. This is the definitive history, the good, the bad, the ugly, and how the company coped and overcame it all.

While such a long, detailed, descriptive book might seem intimidating to pick up, be assured that it is a fascinating read with nary a dull moment on any page. It reads like a top-selling novel--it is that good.
0 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Culture and Coca-Cola 15 mars 2015
Par Philip Calcagno - Publié sur Amazon.com
Comprehensive history of Coca-Cola, the drink and the Company(ies), well-written and thoroughly researched--including even the mysterious formula. But more than that, the book is a social and business history of the United States from the middle 1800s to the present time. Coke was (is) not just a drink but a cultural phenomenon, not to mention a religion all its own, with leading clergy, ministers, acolytes, and laymen. Mr. Pendergrast recounts the exploits of the many missionaries in spreading the word (Coca-Cola, that is) throughout the known world. We learn the influence of Coca-Cola on our daily lives, our cultures, the business world, the military, the political world, you name it--The Company and it's drink have made an amazing contribution (for good or ill--both actually) to the United States and the rest of the world. While I've enjoyed my visits to The World of Coca-Cola in Atlanta, I learned much more about the company and the drink from this wonderful book. The Pause That Refreshes--I'm not sure (actually I prefer Pepsi)--but pausing from daily life to read For God, Country, and Coca-Cola was certainly stimulating (without the caffeine or cocaine)
Ces commentaires ont-ils été utiles ?   Dites-le-nous

Discussions entre clients

Le forum concernant ce produit
Discussion Réponses Message le plus récent
Pas de discussions pour l'instant

Posez des questions, partagez votre opinion, gagnez en compréhension
Démarrer une nouvelle discussion
Première publication:
Aller s'identifier

Rechercher parmi les discussions des clients
Rechercher dans toutes les discussions Amazon

Rechercher des articles similaires par rubrique