TechComm The Technology Journal of Technology Commercialization Aug-Sept 2005
"... a book that all technology entrepreneurs will actually want to read. Blank peppers his narrative with many concrete, realworld examples."
Book Description
Steve Blank’s business school course text and notes on the Customer Development process are now available on Amazon. The course text describes how to successfully implement a Customer Development process in a startup as well as offering concrete examples how to organize sales, marketing and business development for a new product or company. The text offers insight into what makes some startups successful and leaves others selling off their furniture.
