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Get Bold: Using Social Media to Create a New Type of Social Business [Format Kindle]

Sandy Carter

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Descriptions du produit

Revue de presse

"For crying out loud, IBM 'gets' social media. Don't you think it's about time that you do? This is the book to get you started."
--Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions


“Sandy Carter has not just written a book, she has set a standard. Get Bold is NOT an option, it’s an imperative. It’s a book to be embraced, studied, and implemented.”
--Jeffrey Gitomer, author of The Little Red Book of Selling and Social BOOM!


"Sandy Carter is spot-on in Get Bold. IBM has understood for years that this social networking thing meant more than sharing pictures of funny cats. Get Bold speaks in a language that will satisfy the stodgiest of CEOs but with a passion that belies the importance of these tools for these times."
--Chris Brogan, president, Human Business Works


"Looking for unparalleled innovation and improvements to the way your organization operates? In Get Bold, Sandy Carter demonstrates how leveraging powerful collaborative tools will transform your business into a vibrant social business."
--Marcia Conner, Social Business Industry Analyst and coauthor of The New Social Learning


"Sandy gets it. It is all about Social Business and social media, the transformational forces in the world today! Her examples are global and applicable with lessons to help you get started fast!”
--Loic Le Meur, founder of LeWeb, #1 social media and technology event in Europe


"Outstanding!!!! Sandy Carter, Women in Technology Hall of Famer, writes about Social Business in a way that you can just 'get it.' Sandy is a talented social media expert--who really understands the business side of technology."
--Carolyn Leighton, founder/chairwoman, WITI (Women in Technology International)


“This breakthrough book gives marketers a path to making the entire organization customer-centric using social media with real case studies and strategies for significant ROI. Most importantly, it provides the arguments you need to convince senior management that all departments in the organization must ride the wave together or your company risks getting lost out at sea.“
--Roy Young, president of MarketingProfs, coauthor of Marketing Champions


"Get Bold is not another book full of buzz words that describe social media. It provides a clear blueprint for developing strategies that leverage social media to deliver tangible business results. If you want to create a social enterprise, you need to read this book!"
--Tony O'Driscoll, executive director, Center for Technology Entertainment and Media, Fuqua School of Business, Duke University


“For years now, companies have been watching the growing popularity of social networking and asking themselves whether this is something they should pay attention to. In Get Bold, Sandy Carter urges companies to leverage social media to unlock the intellectual capital within their organizations, paving the way for unprecedented innovation and becoming a new type of Social Business. Her book is based on her experiences helping IBM become a world-class Social Business and working with clients around the world and across industries to help them do so as well. Sandy offers the readers of Get Bold an action-oriented Social Business agenda to them get started today.”
--Irving Wladawsky-Berger, strategic advisor, IBM and Citigroup; and visiting faculty, MIT and Imperial College


"At this moment, we are on the verge of the largest shift in the communications landscape in the history of mankind. For the first time ever, companies can communicate with their constituents in ways never before possible. This more connected and engaged way of doing business, Social Business, will transform the way business gets done well into the next century. In Sandy Carter's new book, Get Bold, Sandy illustrates what leading companies are doing to transform their business around a framework to chart their own path to social business success. As a core partner of IBM's on Social Business, we'd encourage you to pick up this must-read!"
--Jeff Dachis, CEO of Dachis Group, who coined the phrase “Social Business”


"Sandy writes with the wisdom of a business leader who has lived through the transformation toward a Social Business within her organization. If you liked her previous books, you will enjoy her insight across numerous clients and case studies that describe how they are aligning their organizations, building trust, and engaging customers, employees, and constituents."
--Rawn Shah, blogger at and author Social Networking for Business


"I usually avoid people with agendas, but here's an AGENDA we should all adopt in Sandy Carter's new book, Get Bold."
--Ray Wang, principal analyst and CEO, Constellation Research


“France is beginning their Social Business journey. Get Bold is a book that showcases over 70 client examples including industry thought leaders from across Europe! Read it.”
--Bertrand Duperrin, lead Social Business consultant at NextModernity


"In Costa Rica, we are intensive users and developers of social technology. Get Bold is a must-read for all those responsible for the transformation, of both companies and countries, required for the return to growth."
--Dr. Roberto Sasso, Presidente, Club de Investigación Tecnológica


"Ever thought social media was not for business? Think again! Sandy Carter provides a robust framework to help you transform your business into a Social Business.”
--Adrian C. Ott, award-winning author of The 24-Hour Customer


"Get Bold is an easy-to-read framework that will help your organization achieve tremendous results!"
--Jeremiah Owyang, industry analyst, Altimeter Group


"Get Bold is transformative for executives looking to generate a competitive edge in the digital world. It leverages social media technologies, integrating them across all business functions to create an innovative Social Business."
--Dr. Ira Kaufman, assistant professor, Lynchburg College School of Business and Economics; president, Entwine Digital


"Sandy Carter truly understands Social Business. In fact, Sandy has helped lead her employer IBM to be one of the most passionate advocates of this new approach. In Sandy's new book, Get Bold, she shares her insight, experience, and passion, detailing the real value that Social Business adoption can provide companies of all sizes." 
--Stuart McIntyre, CTO, Collaboration Matters

Présentation de l'éditeur

“For crying out loud, IBM ‘gets’ social media. Don’t you think it’s about time that you do? This is the book to get you started.”
--Guy Kawasaki, author of Enchantment


“Get Bold is...a book to be embraced, studied, and implemented.”
--Jeffrey Gitomer, author of The Little Red Book of Selling and Social BOOM!


With Forewords by Charlene Li, author of Open Leadership, and Mike Rhodin, Sr. Vice President, IBM SWG Solutions


How to Drive Maximum Business Value from Social Media!

From Sandy Carter, one of the leaders of IBM’s groundbreaking Social Business initiative


A complete framework, practical examples, and expert guidance for executing on YOUR Social Business AGENDA:
Align organizational goals and culture
Gain social trust
Engage through experiences
Network your business processes
Design for reputation and risk management
Analyze your data
...and win!


Using social media, tools, and techniques, you can build a profound Social Business: one that is more dynamic, collaborative, efficient, and customer-driven--and far more successful. To capitalize on this monumental opportunity, however, you must deeply infuse the techniques and ethos of social collaboration throughout your organization.


In Get Bold, IBM social media pioneer Sandy Carter presents a comprehensive framework for transforming your business into a winning Social Business. Carter’s proven six-step AGENDA addresses goals, culture, governance, listening, trust, engagement, experience, processes, reputation/risk management, analytics, and even globalization.


Packed with detailed workstreams, expert guidance, and real case studies, Get Bold can help you radically improve the way you operate--in areas ranging from innovation to cost reduction, customer relationships to talent management.

  • Identify the transformations needed to become a Social Business
  • More fully leverage internal and external networks you already have
  • Engage customers with “integrated, interactive, and identifying” experiences
  • Use social techniques to streamline, extend, and improve your processes
  • Manage the risks of deeper connections with clients and employees
  • Analyze and socialize data to discover what’s happening and predict what’s coming

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 1659 KB
  • Nombre de pages de l'édition imprimée : 288 pages
  • Utilisation simultanée de l'appareil : Jusqu'à  appareils simultanés, selon les limites de l'éditeur
  • Editeur : IBM Press; Édition : 1 (11 septembre 2011)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B005NJ2TCK
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Activé
  • Classement des meilleures ventes d'Amazon: n°201.303 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
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Commentaires en ligne

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Commentaires client les plus utiles sur (beta) 4.7 étoiles sur 5  22 commentaires
6 internautes sur 6 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 People-Process-Technology & How It All Works Together 25 octobre 2011
Par Rachel Happe - Publié sur
There are a fair number of people that now understand social marketing but many fewer operational executives that understand how to transform an organization around the opportunities presented to them through social technologies. Sandy Carter understands both the simplicity of individual execution in this new 'social' work world and the complexity of operational alignment. In Get Bold she offers a plethora of examples, models, and insights that will help readers better understand the practical elements of executing a social business strategy.
I particularly love Sandy's emphasis on the need for a community management approach and her inclusion of many different voices & sources in this book. All that and she uses the tools effectively too - it's advice you can believe in.
3 internautes sur 3 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 It Takes a Village. 4 mars 2012
Par Mark Krupinski - Publié sur
Connecting with your audience takes more than an individual, it actually takes a village. At least that what Sandy Carter argues in her book "Get Bold: Using Social Media to Create a New Type of Social Business".

Sandy Carter is IBM's Vice President of Social Business Sales & Evangelism and her third book does not disappoint. Regardless if you are a seasoned professional or an individual new to the world of social media, this book offers vital insight into the concept of "social business".

Rather than argue for handful of individuals who are able to successfully meet business objectives through using social media, Carter suggests it takes the entire business. In doing so, she introduces the concept of "social business" where an organization embraces the tools for engagement in all aspects of the business chain; this includes the strategy formulation, process creation, implementation, and data analysis.

Personally, I love this argument and its grand vision. However, part of me cringes knowing that this could be a hard pill to swallow for the typical CEO or CFO. Although social media is an accepted resource for enterprise, very few organizations are able to embed it into every link of the organizational chain.

Regardless, the author offers a number of insights that make this book vital to any individual who owns a social media initiative.

This includes the importance of designing and staffing your business for reputation and risk management; what message your are broadcasting, how should you engage, and what will you do with this information. Additionally, Carter argues for proper data analysis which is something that most businesses fail at by focusing on the number of "fans" rather than customer engagement.

All in all, I highly recommend Carter's book for any professional using social media. The author offers step-by-step instruction, a number of useful case studies and a glossary of social business terms that is worth the price alone.
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 "Get Bold : ...Social Business" > The AGENDA for Social Business Success!!!... 18 août 2012
Par Michael GreenGold - Publié sur
>>>..."Get Bold : ...Social Business"!!!...>>> The AGENDA for Social Business Success is direct & to-the-point, in 9+ Chapters, 267+ Pages on how to drive maximum business value from Social Media, authored by authority, etc. Sandy Carter (@Sandy_Carter on Twitter), IBM Vice President, Social Business Evangelism & one of the leaders of IBM's groundbreaking Social Business initiative!!!...>>> "GET BOLD" is a complete framework, practical examples, and expert guidance, etc. for executing on OUR Social Business AGENDA!!!...Get Bold: Using Social Media to Create a New Type of Social Business
>>>...Chapter 01 is the AGENDA for Social Business Success.
>>>...Chapter 02 is Align organizational goals and culture.
>>>...Chapter 03 is Gain social trust.
>>>...Chapter 04 is Engage through experiences.
>>>...Chapter 05 is Network your business processes.
>>>...Chapter 06 is Design for repuation and risk management.
>>>...Chapter 07 is Analyze your data.
>>>..."Get Bold : ...Social Business" closes with Chapter 08 > "Technology as a Competitive Ingredient" & Chapter 09 > "Draw Up Your AGENDA" ending with a Glossary of Social Business Terms and the ever helpful Index!
>>>..."Get Bold : ...Social Business" is packed with detailed workstreams, expert guidance and numerous case studies, etc. that can help YOU radically improve the way YOU operate---in such areas ranging from innovation to cost reduction, customer relationships to talent management and so much more!!!...>>> However, "Get Bold : ...Social Business" is only for those looking to drive & infuse the techniques and ethos of Social Media Collaboration throughout their enterprise, organization, business, etc...NOW / TODAY...>>> Carpe Diem / Seize The Day!!!...>>> Michael!!!...
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 A unique insight from someone who clearly understands the views and issues of different parts of an organization 25 octobre 2011
Par Rawn Shah - Publié sur
Get Bold is an excellent resource to consider the impact of social business on your organization filled with many stories and case studies on how other organizations, large and small, have implemented it. This transformation is much more than technological, impacting the operations of practically every department within a business, and affecting the culture of how people in the organization do their work. This is the guide for an executive, by another executive who has practiced the art and science extensively, and held positions in different departments of an organization. Sandy gives her unique insight from personal experience into the changes from each departments operational view.
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Social Business Agenda for businesses who want to be the very best 25 avril 2012
Par Social Business Guy - Publié sur
Format:Format Kindle|Achat vérifié
This is an excellent read for businesses which are thinking about anything Social. It will help you consider all aspects of what it means to be nimble and more engaged in this Enterprise 2.0 world, as we know it today. A lot of people start start out with some great ideas, but fail to have a complete plan which covers of the advantages and also the risks. This book will help you get on the right path.
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