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 Chapter 4: Invent Options for Mutual Gain

The case of Israel and Egypt negotiating over who should keep how much of the Sinai Peninsula illustrates both a major problem in negotiation and a key opportunity.

the pie that leaves both parties satisfied. Often you are negotiating along a single dimension, such as the amount of territory, the price of a car, the length of a lease on an apartment, or the size of a commission on a sale. At other times you face what appears to be an either/or choice that is either markedly favorable to you or to the other side. In a divorce settlement, who gets the house? Who gets custody of the children? You may see the choice as one between winning and losing- and neither side will agree to lose. Even if you do win and get the car for $12,000, the lease for five years, or the house and kids, you have a sinking feeling that they will not let you forget it. Whatever the situation, your choices seem limited.

option like a demilitarized Sinai can often make the difference between deadlock and agreement. One lawyer we know attributes his success directly to his ability to invent solutions advantageous to both his client and the other side. He expands the pie before dividing it. Skill at inventing options is one of the most useful assets a negotiator can have.

Yet all too often negotiators end up like the proverbial children who quarreled over an orange. After they finally agreed to divide the orange in half, the first child took one half, ate the fruit, and threw away the peel, while the other threw away. the fruit and used the peel from the second half in baking a cake. All too often negotiators "leave money on the table" - they fail to reach agreement when they might have, or the agreement they do reach could have been better for each side. Too many negotiations end up with half an orange for each side instead of the whole fruit for one and the whole peel for the other. Why?

DIAGNOSIS

As valuable as it is to have many options, people involved in a negotiation rarely sense a need for them. In a dispute, people usually believe that they know the right answer - their view should prevail. In a contract negotiation they are equally likely to believe that their offer is reasonable and should be adopted, perhaps with some adjustment in the price. All available answers appear to lie along a straight line between their position and yours. Often the only creative thinking shown is to suggest splitting the difference.

inventing of an abundance of options: (1) premature judgment; (2) searching for the single answer; (3) the assumption of a fixed pie; and (4) thinking that "solving their problem is their problem." In order to overcome these constraints, you need to understand them.

Premature judgment

Inventing options does not come naturally. Not inventing is the normal state of affairs, even when you are outside a stressful negotiation. If you were asked to name the one person in the world most deserving of the Nobel Peace Prize, any answer you might start to propose would immediately encounter your reservations and doubts. How could you be sure that that person was the most deserving? Your mind might well go blank, or you might throw out a few answers that would reflect conventional thinking: "Well, maybe the Pope, or the President."

pounce on the drawbacks of any new idea. Judgment hinders imagination.

sense is likely to be sharper. Practical negotiation appears to call for practical thinking, not wild ideas.

on the other side. Suppose you are negotiating with your boss over your salary for the coming year. You have asked for a $4,000 raise; your boss has offered you $1,500, a figure that you have indicated is unsatisfactory. In a tense situation like this you are not likely to start inventing imaginative solutions. You may fear that if you suggest some bright half-baked idea like taking half the increase in a raise and half in additional benefits, you might look foolish. Your boss might say, "Be serious. You know better than that. It would upset company policy. I am surprised. that you even suggested it." If on the spur of the moment you invent a possible option of spreading out the raise over time, he may take it as an offer: "I'm prepared to start negotiating on that basis." Since he may take whatever you say as a commitment, you will think twice before saying anything.

piece of information that will jeopardize your bargaining position. If you should suggest, for example, that the company help finance the house you are about to buy, your boss may conclude that you intend to stay and that you will in the end accept any raise in salary he is prepared to offer.

Searching for the single answer

In most people's minds, inventing simply is not part of the negotiating process. People see their job as narrowing the gap between positions, not broadening the options available. They tend to think, "We're having a hard enough time agreeing as it is. The last thing we need is a bunch of different ideas." Since the end product of negotiation is a single decision, they fear that freefloating discussion will only delay and confuse the process.

the second is premature closure. By looking from the outset for the single best answer, you are likely to short-circuit a wiser decision-making process in which you select from a large number of possible answers.

The assumption of a fixed pie

A third explanation for why there may be so few good options on the table is that each side sees the situation as essentially either/or - either I get what is in dispute or you do. A negotiation often appears to be a "fixed-sum" game; $100 more for you on the price of a car means $100 less for me. Why bother to invent if all the options are obvious and I can satisfy you only at my own expense?

Thinking that "solving their problem Is their problem"

A final obstacle to inventing realistic options lies in each side's concern with only its own immediate interests. For a negotiator to reach an agreement that meets his own self-interest he needs to develop a solution which also appeals to the self-interest of the other. Yet emotional involvement on one side of an issue makes it difficult to achieve the detachment necessary to think up wise ways of meeting the interests of both sides: "We've got enough problems of our own; they can look after theirs." There also frequently exists a psychological reluctance to accord any legitimacy to the views of the other side; it seems disloyal to think up ways to satisfy them. Shortsighted self- concern thus leads a negotiator to develop only partisan positions, partisan arguments, and one-sided solutions.... --Ce texte fait référence à l'édition Broché .

Présentation de l'éditeur

LEARN THE SECRET TO

SUCCESSFUL NEGOTIATION

One of the key business texts of the modern era, Getting to Yes has helped millions of people learn a better way to negotiate. Based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution, it offers listeners a straightforward, universally applicable method for negotiating personal and professional disputes—at home, in business, and with the people in any situation. Listen to Getting to Yes to learn, step by step, how to:

DISENTANGLE THE PEOPLE FROM THE PROBLEM

FOCUS ON INTERESTS, NOT POSITIONS

WORK TOGETHER TO FIND CREATIVE AND FAIR OPTIONS

NEGOTIATE SUCCESSFULLY WITH ANYBODY AT ANY LEVEL

"THIS IS BY FAR THE BEST THING I’VE EVER READ ABOUT NEGOTIATION."

–JOHN KENNETH GALBRAIT

"THE AUTHORS HAVE PACKED A LOT OF COMMONSENSICAL OBSERVATION

AND ADVICE INTO A CONCISE, CLEARLY WRITTEN LITTLE BOOK."

–BUSINESSWEEK

"A COHERENT BRIEF FOR ‘WIN-WIN’ NEGOTIATIONS."

–NEWSWEEK



Détails sur le produit

  • CD: 6 pages
  • Editeur : Simon & Schuster Audio; Édition : Unabridged (3 mai 2011)
  • Langue : Anglais
  • ISBN-10: 9781442339521
  • ISBN-13: 978-1442339521
  • ASIN: 1442339527
  • Dimensions du produit: 13 x 2 x 14,9 cm
  • Moyenne des commentaires client : 4.8 étoiles sur 5  Voir tous les commentaires (5 commentaires client)
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1 internautes sur 1 ont trouvé ce commentaire utile  Par usb stick le 23 janvier 2015
Format: Broché Achat vérifié
Je pense que c'est un livre interessant a lire, il retrasse diverses techniques utilisees et/ou a utiliser. Je pense que cela donne une bonne idee des techniques de negociations en generale. Comme dit, on reconnait des techniques utilisees, mon seul bemol est le fait que les techniques proposees et conseillees soient effective, et surtout encore aujourd'hui. Il y a pas mal de livres qui datent, qui sont tres tres bien mais dont les biais psychologiques sont un autres temps (la reciprocite par exemple...) et ne fonctionne plus autant. C'est un peu aussi mon point de sur le getting to yes. Mais c'est un avis tres personnel donc pour le livre lui-meme je mets tout de meme 4 etoiles.
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1 internautes sur 1 ont trouvé ce commentaire utile  Par Pasotti Avocat le 23 juillet 2014
Format: Format Kindle
Stimulating, fun and exciting book ... Much nicer than the French translation !
Very useful for lawyers favoring negotiation.
Everything in this book seems obvious, but to think twice, the proposed systematization of the process is a valuable thread.

Stimulant, amusant et passionant bouquin ... bien plus agréable que la traduction française que j'ai lue.
Particulièrement utile pour les avocats favorisant la négociation.
Tout semble évident dans ce livre, mais, finalement, la systématisation de la démarche s'avère un précieux fil conducteur.
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1 internautes sur 1 ont trouvé ce commentaire utile  Par Schaeffer le 15 septembre 2013
Format: Broché Achat vérifié
Ce petit livre (moins de 200 pages) contient ce que j'attendais de lui: une méthode simple de négociation. Celle-ci se base sur des principes énoncés clairement, détaillés et illustrés par des exemples marquants. La technique de mise en œuvre des principes est illustrée correctement.

Le livre se lit facilement et en terminant l'on dispose de repères pour conduire des négociation profitables, que ce soit dans un contexte personnel ou professionnel.
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1 internautes sur 1 ont trouvé ce commentaire utile  Par Stéphanie Saulnier le 25 mars 2013
Format: Broché Achat vérifié
Très bien écrit et instructif, que ce soit pour la vie professionnelle ou la vie de tous les jours, ce livre fait beaucoup évoluer l'esprit et si tout le monde le lisait peut être que la société avancerait un peu mieux!
Bravo Roger Fischer pour cette étude.
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1 internautes sur 1 ont trouvé ce commentaire utile  Par srial33 le 27 mai 2012
Format: Broché Achat vérifié
Ce livre permet de comprendre en quoi les négociations win-win sont utiles et comment les mener à bien en réétudiant les principes de bases de tout bon négociateur !
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