Book Description
Has the global spread of predominantly North American popular culture forced Asian nations and communities to produce nothing but pale imitations of a shallow, hedonistic alien culture? Far from it!
Global Goes Local examines popular culture from pop music in contemporary Korea and pre-war Shanghai to television dramas in China and TV commercials in Malaysia. International scholars with varying disciplinary perspectives show how imported cultural forms can be invested with fresh meaning and transformed by local artists to assert identity and express resistance. This collection tackles significant questions about popular culture and offers case studies of how culture suffers, survives, or prospers in Asian communities in an age of global communication.
About the author
Timothy J. Craig is associate professor in the Faculty of Business, University of Victoria. Richard King is associate professor in the Department of Pacific and Asian Studies, University of Victoria.
