Book Description
Do you want to learn the ins and outs of Google advertising to make your products and services available for up to 180 million searches per day? Do you want to take advantage of over 60 tips and tricks to dominate selling on Google, the world’s most popular search engine? Whether you are new to Pay-Per-Click advertising or a seasoned marketer, Google Advertising A-Z will show you how in a quick and easy format loaded with charts, guides, hyperlinks to free Internet advertising tools, tables and over 60 tips and tricks to maximizing your Return-on-Investment. See why Pay-Per-Click advertising is exploding on the Internet and why small businesses worldwide are adopting it as their primary sales tool.
Here is but a sampling of the topics covered: *The key to getting #1 placement on Google *How the time of day affects your Cost-Per-Click *The no cost Froogle advantage *Secrets of Zeitgeist *Lose nothing by advertising on the Content Network *Examples of great ad titles *The best keyword placement within the Bodylines *Definitive ad stylization *Tricks to keyword plurals and misspellings *Essential guide to Google foreign countries and languages *25 examples of ads that work on Google and those that don’t *AdSense Tricks *The colors that will wreck your Image Ad campaign *How to budget and control your monthly spending *Get your marketing materials included free in Google Catalogs *And a whole lot more. . .
