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Google+ for Business: How Google's Social Network Changes Everything (2nd Edition) [Format Kindle]

Chris Brogan

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Descriptions du produit

Présentation de l'éditeur

The 100% Updated, Start-to-Finish Guide to Profiting from Google+!


Google+ is quickly maturing into an incredibly valuable channel for profitable business--and, because many of your competitors haven’t discovered it yet, it offers you huge new opportunities. Google+ for Business, Second Edition, will help you grab those opportunities right now. Top social media speaker and business advisor Chris Brogan will help you get great results fast, without wasting time or money. This fully updated second edition distills the experiences of leading-edge Google+ business adopters into powerful tactical recipes for everything from lead generation and nurturing to direct sales. Packed with new examples and case studies, it guides you through using Google+ for promotion, customer service, community building, referrals, collaboration, and much more. From start to finish, the focus is on results: generating more customers and more cash at the lowest possible cost!

 

  • Make the right first moves after you’ve signed up for Google+
  • Leverage the newest Google+ features to drive even more business value
  • Take advantage of deepening links between Google+ and Google Search
  • Implement today’s most effective Google+ strategies and tactics
  • Use Google+ to drive more traffic to your main site and improve its searchability and discovery
  • Shorten the buying cycle through better prospecting, lead generation, and nurturing
  • Build a vital Google+ community around your products, services, and people
  • Integrate Google+ into your current online/digital strategies
  • Use Google+ video and videoconferencing to deepen relationships, solve problems, and make sales
  • Organize contacts and interactions more effectively with Google+ Circles
  • Create Google+ posts that draw attention and spark conversations

Biographie de l'auteur

Chris Brogan is a New York Times bestselling author and professional speaker, as well as president of Human Business Works. He has been involved with social networks since the bulletin board services of the 1980s and started blogging in 1998, when it was called journaling. Chris cofounded the international unconference experience, PodCamp, which teaches media making and its value to people all over the world. He keynotes at many major corporate events, as well as several technology and web culture events.


Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 6319 KB
  • Nombre de pages de l'édition imprimée : 220 pages
  • Utilisation simultanée de l'appareil : Jusqu'à 5 appareils simultanés, selon les limites de l'éditeur
  • Editeur : Que Publishing; Édition : 2 (23 octobre 2012)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B009WQ42DO
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Activé
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  • Classement des meilleures ventes d'Amazon: n°238.189 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
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Commentaires en ligne

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Amazon.com: 4.0 étoiles sur 5  9 commentaires
6 internautes sur 7 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Great for beginners as well as old hats. 27 novembre 2012
Par Rosiher Sibaja - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
Chris has put together a very thorough book on Google+. He does an excellent job of explaining why Google+ is an important social platform and why you should have a presence there. He goes in detail on the nuts and bolts of using the platform and finally puts it all together with strategies on how to promote and market your business. A great read and very helpful
5 internautes sur 6 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Chris Brogan is the master 24 janvier 2013
Par Gloria - Publié sur Amazon.com
Format:Broché|Achat vérifié
Whenever I read any books by Chris Brogan I know that withint the first 10 pages, I'm going to take away key points that I can implement immediately. I'm jumping around this book a lot based on what I already know about Google+, and I've noticed an uptick in site traffic and interactions with others. I'd recommend to anyone who wants to build their brand or just use Google+ for an alternative to FB.
3 internautes sur 4 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Google + Yourself 18 février 2013
Par tishpiper - Publié sur Amazon.com
Format:Broché|Achat vérifié
First, I must admit that I am a Chris Brogan fan and I bought this book to learn about Google + from the guy who writes with clarity and insight. The book isn't just about how to use Google + but also the when to use this app, and what makes it more personal. I use Twitter, Linked In and Facebook, and thought why do I need another media outlet. Chris explains all with contextual examples for "a best practices" mindset. The Google+ circles discussion was instructive as well as building your identity/brand. Keep this book on the shelf for reference.
0 internautes sur 1 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 well writen, smooth read with a lot to offer. 19 novembre 2013
Par Jose Perez - Publié sur Amazon.com
Format:Broché
Google+ for Business is wonderfully written and features a well organized layout. Chris Brogan is a great writer with a lot of experience in the world of social media. His extended experience with blogs, and practically every social media since the 1980’s, gives him an expert insight on the strengths and weaknesses of using these outlets for business. Through his personal experiences and those of many large company’s marketing executives, Chris illustrates the best known practices and the opportunities that exists for Google+ users.
The 1st chapter does not give much advice on the uses of Google+. Yet it is important to read because Chris introduces his perspective on social media and Google+’s position on it. As Chris puts it, he is “speculating” on the future of social media and Goolge+’s potential in this market. Chris points out that today Google+ isn’t the best or most popular form of social media but its potential is endless. Further, history has shown us that sustaining dominance in this market is difficult and often impossible. Social media outlets are often replaced with newer, better sets that have more to offer the user. Chris’ speculations lead him to conclude that Google+ will be the next big thing. Google+ can do what Twitter and Facebook do, yet better. Google+ features a more complete connection to the human digital social experience than other social media do. I agree with his speculation. Much like Facebook took over MySpace’s popularity because of technical superiority, Google+ will take over Facebook, LinkedIn and Twitter alike. Google+ has the capability to do what these companies do, all in one platform. Further, Google+ works much better with the already popular websites of Google search and YouTube, both of which are owned by Google. Needless to say Chris dedicates most of the 1st chapter, and repeatedly throughout the book, to what seems to be defending Google+ and proclaiming its dominance in the future of social media.
The next few chapters explain best practices as told and demonstrated by professional social media users, marketing executives and from Chris’s personal experience. I gained a good understanding of how these individuals use Google+. These where my takeaways from this section of the book: post often, share often, share other people’s posts, share things that are irrelevant to your business but depicts your or your company’s personality, and don’t overwhelm your followers with sales and business ads. I tested these tactics on my personal social media pages and was surprised as to how quickly my friends responded to my actions. Within weeks my pages began to light up with activity and it was because of the practical strategies described in this book.
The rest of the book illustrates the ways in which the user can get the most out of the tools Google+ provides. This part I found very useful. Chris doesn’t just take you through a dry step-by-step instructional demonstration; rather he uses real life examples and explains in detail why it’s best to do certain activities in a certain way.
Once again, I would like to point out that this book was very well written and organized with lots of examples and real life applications. I would recommend this book to anyone looking to make the transition from other social media to Google+, or to anyone looking to use social media for business. I personally gained confidence in using Google+ as a business tool after reading Google+ for Business.
0 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Heavy slant for marketing (with sample cases) 27 décembre 2013
Par H. Hardjono - Publié sur Amazon.com
Format:Format Kindle
After the excellent Guy Kawasaki's What the plus! book, this book has lost some of its previous luster. However, the two are different books written for different audience. If I have to choose one, I'd choose Guy Kawasaki's. For those of you who wants to go deeper into the marketing/sharing aspect of it, this book is a great way to help you chart your course toward different marketing aspect.

The book is written as a collection of "best practices" of established professionals. So, for those of you who wondered, "Okay, now that I have a good Google+ presence, what do I do next?", this book presents the various ways different professionals activities regarding this social network.

Google+ isn't a blog, but more like an improved version of Twitter. Chris made that distinction, and it's a good one. Things like "friendsurfing" is described in details. This is marketing issues, pure and simple. How to gain friends and benefit both you and them is the main thrust here. The secondary aim is how to get as many people to circle you!

There are practical advice on how to build your audience, selling, marketing and presenting your goods. How to provide values to your customers and keep them. These are really good treatment of the subject. It's a bit light, but most of the materials there are the basic fundamental principles of the subject.

I'm glad I have this book. This will allow me to progress rapidly to fully utilize the power of Google+.
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