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Google+ for Lawyers: A Step by Step User's Guide (Lawyer Marketing Series Book 1) (English Edition) [Format Kindle]

Michael Waddington , Alexandra Gonzalez-Waddington

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  • Longueur : 144 pages (estimation)
  • Langue : Anglais
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Descriptions du produit

Présentation de l'éditeur

Here’s the simple truth: Many lawyers haven’t discovered Google+.

They don’t know about the lucrative marketing potential: reaching new clients, professional networking, niche branding, and most importantly, growing your law practice. To succeed in today’s increasingly competitive market, you must embrace the multi-media approach of Internet marketing. Google+ offers you all the tools you’ll need to do just that.

If you’re ready to get a step ahead of your competition, then this is the book for you. Google+ for Lawyers is the only book you’ll need. Whether you are an Internet newbie or a seasoned pro, this book will guide you through the necessary steps to building a presence on Google+. Once you have the fundamentals in place, you’ll begin the most important work of all: Growing Your Law Practice With Google+.

Even better, it won’t take you weeks to work through these steps and implement the proven strategies. With just a few short sessions you’ll be on your way. The easy-to-follow instructions are coupled with screenshots, giving you an added visual tutorial of the process. Best of all, since the book is tailored specifically to lawyers, you won’t find pages and pages of irrelevant information to wade through.

Google+ is one of the quickest and most affordable methods for expanding your practice and increasing profits – and Michael Waddington, Esq., and Alexandra Gonzalez-Waddington, Esq., have produced an indispensable guide that any top-of-their-game lawyer will want to get their hands on.

In a very short time, you will:

• Set up and optimize a Google+ account and profile, including steps to protect your personal privacy.

• Utilize Google+ features to attract and maintain client relationships: Your stream, posts, photos, links, and +1’s.

• Manage Circles to build relationships and grow a vibrant community with not only clients, but other practitioners in your field, expanding your referral base.

• Leverage your niche to position yourself as a top expert in your field of law.

• Use Google+ in conjunction with your firm’s website to increase traffic and improve search rankings.

• Easily multiply your marketing efforts by using all areas of Google+: Host a webinar, post videos, create a Hangout, and organize events.

• Maximize your firm’s web presence by creating a Google+ Business Page and Local Page – making it easier than ever for potential clients to find you.

Biographie de l'auteur

Michael Waddington, Esq. - Michael is a nationally-recognized expert on Internet marketing and is the founder of Legal Niche Pros, LLC, an Internet marketing firm that specializes in video marketing, website design, social media, and search engine marketing. 

As creator of the Lawyer Marketing Series™, a series of educational books and instructional marketing videos for attorneys, Michael is a noted commentator, writer, and lecturer on Internet marketing and lawyer marketing ethics. His Lawyer Marketing YouTube channel currently has over 2,500 subscribers, and his video tutorial series “60 Second SEO Tips” is widely viewed on YouTube and LinkedIn. In 2013, Michael co-authored a best selling book with Jack Canfield, titled, Dare to Succeed: In Business & In Life. (Canfield is the best-selling author of Chicken Soup for the Soul). Licensed to practice law in Pennsylvania, Georgia, New Jersey, and South Carolina, Michael's high-profile criminal cases have made the cover of the New York Times, Rolling Stone magazine, The New Yorker, People, and other national publications. He has been quoted by hundreds of major media outlets worldwide and provided consultation services to CBS news, 60 Minutes, ABC News Nightline, the BBC, CNN, CBS, German Public Television, as well as the Golden Globe-winning TV series, The Good Wife. Appearing in the 2009 CNN 1-hour documentary “Killings at the Canal,” Waddington's cases have been the subject of numerous movies and books including the Academy Award-winning film Taxi to the Dark Side, the 2013 documentary The Kill Team, the 2007 Brian De Palma war film Redacted, and the popular books Strike and Destroy and The Good Soldier on Trial. Michael also co-authored the American Bar Association book, “The State of Criminal Justice 2013.” ---- Alexandra Gonzalez-Waddington, Esq. – Alexandra is a practicing lawyer, licensed mediator, and founding partner of Legal Niche Pros, LLC. With over a decade of experience in Internet marketing, she specializes in business consulting for small law firms, brand development, and local marketing. Among her many professional accomplishments, Alexandra has helped dozens of attorneys across the United States build successful law practices, coaching attorneys on effective social media marketing, practice management, business development, and marketing strategy. Alexandra is licensed to practice law in the State of Georgia.

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 2258 KB
  • Nombre de pages de l'édition imprimée : 144 pages
  • Utilisation simultanée de l'appareil : Illimité
  • Editeur : Legal Niche Pros, LLC; Édition : 1 (27 septembre 2013)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B00FI33YL6
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Non activé
  • Classement des meilleures ventes d'Amazon: n°382.885 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
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Commentaires client les plus utiles sur (beta) 4.7 étoiles sur 5  7 commentaires
3 internautes sur 3 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Google+ for lawyers 12 novembre 2013
Par Michael Fisher - Publié sur
Format:Format Kindle|Achat vérifié
This was an extremely comprehensive guide covering everything you could want to know about using Google+ for business purposes. Probably most professional people, accountants, doctors etc would find this useful not just lawyers. The only thing I found a little unlikely was the suggestion that we should spend half an hour every day on Google+. This doesn't seem realistic, in the real world maybe half an hour 2 or 3 times a week would be more like it.
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 This excellent book will help you grow your legal practice, or any other professional practice 6 décembre 2013
Par Greg Irwin - Publié sur
Format:Format Kindle|Achat vérifié
The author provides a good explanation why to use Google+ in the legal area. He tells you the benefits of using it, not just the technicalities.
There are lots of very lawyer-specific recommendations, but it is also has very complete information that non-lawyers can use.
The book has lots of tips on making your Google+ presence look professional, and step by step instructions on how to link Google+ to your other social media channels.
It has a section on how to use Google+ to grow your professional practice. He shows how to search for people and appropriate communities that are relevant to you and how Google+ Circles helps filter the people you want to interact with.
He has 2 especially useful chapters: one on marketing your practice on Google+ and another on developing a Google+ strategy to grow you legal network. Both strategies also apply to non-attorney businesses.
The author also shows how to host a free webinar through Google+ to promote a business, and how to use Google+ Hangouts. This book really convinced me I should be using Google+.
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Takes the mystery out of Google + 11 octobre 2013
Par Timothy Bilecki - Publié sur
Format:Format Kindle
If you are an attorney, or any professional for that matter, who is trying to figure out exactly how to use Google+ in your marketing campaign, this book is a one stop shop. I thought I was fairly experienced in SEO but trying to integrate Google+ into my marketing campaign was difficult, as it is a entirely new medium of social media. The great part about this book is that Waddington walks you through what needs to be done, in a step by step manner that is easy to understand and gets results. Pick up the book, read it through, but most importantly, follow the guidance and you won't be disappointed.
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Very useful 8 juin 2014
Par Amazon Customer - Publié sur
Format:Format Kindle|Achat vérifié
Many tips in this book I had never seen in any other books.
A great guide for lawyers, but not only...
3 internautes sur 4 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Impressive - Not Just For Lawyers Either! 11 octobre 2013
Par Britinus - Publié sur
Format:Format Kindle|Achat vérifié
This book is extremely well written and thorough in its step by step coverage of how to effectively use Google+. It is nicely formatted, suitably illustrated and sensibly priced (under-priced?) at $2.99.

I have read a number of ebooks on using Google+. Many were written by so-called experts, costing 3 or 4 times more than this one and with considerably less *useful* information in them.

If you didn't know it was written by lawyers - outside of those parts of the book aimed specifically at lawyers - you would certainly have your suspicions from some of the wording :-)

I particularly liked the "Google+ Tip" paragraphs dotted throughout the book.

One criticism! When I used the "Click to Look Inside" function, I was disappointed at not seeing enough of the "meat". If it hadn't been offered at $0.00 for today, I probably would not have purchased it. Now, having read the book, start to finish (took me almost an hour to absorb and appreciate everything it contained) I have no hesitation in awarding it 5 stars

Suggestions for the authors:

1. Move your "About The Authors" to the end of the book. Michael (please don't sue me!) your photograph looks "cheesy". Lawyers have enough to contend with the perceived image the public has of your profession - don't add fuel to the fire!

2. Move your overview of Google+ to another chapter/section. Have your "Overview" be of the book and its contents. Let the reader have their appetite whetted for reading more - for buying the book - by telling them what they are going to learn from reading the book.

3. I would like to see you create a version of this book aimed at *any* business. I believe it would be extremely popular.


PS. Adapting the "lawyer" paragraphs should not prove too difficult to do.
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