Produits fréquemment achetés ensemble
Les clients ayant acheté cet article ont également acheté
de Amy Shuen
|
Here Comes Everybody: The Power of Organizing Without Organizations de Clay Shirky |
Marketing to the Social Web: How Digital Customer Communities Build Your Business de Larry Weber |
de Don Tapscott
|
Nafta's 2nd Decade: Assessing Opportunities in the Mexican and Canadian Markets de NEVAER |
Descriptions du produit
Back Cover copy
When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.
Using tools and data straight from Forrester, you'll learn how to:
- Evaluate new social technologies as they emerge
- Determine how different groups of consumers are participating in social technology arenas
- Apply a four-step process for formulating your future strategy
- Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers
Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company's public image.
"Groundswell is jammed with big ideas, useful stories, and quotable stats. This is the new industrial revolution. Are you on board?"
-Seth Godin, author, Meatball Sundae
"This book will rock your world, if social technology hasn't rocked it already. It's a tsunami of unstoppable force. Amazon, Procter & Gamble, Facebook, Google, and Dell are profiting from the crest of the wave. Are you? Li and Bernoff are the apostles of the tsunami. This book will be your bible."
-Scott Cook, Founder and Chairman of the Executive Committee, Intuit
"Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly especially when talking to and supporting your consumers is essential for business success."
-Cathie Black, President, Hearst Magazines
"The first phase of the Internet was about getting everyone connected. In this next phase, which changes the way we work, live, play, and learn, we re starting to realize the value of those connections as well as the new communications and experiences those interactions lead to the human network. Groundswell effectively documents this shift and underscores the opportunities available to all from this major market transition."
-John T. Chambers, Chairman and CEO, Cisco
"Heed the Groundswell! It's critical reading and helped us master the new dynamics of social media."
-Christina Norman, President, MTV
"Groundswell is a comprehensive look at the tidal wave of change engulfing marketers. Nobody should attempt to engage the newly empowered and emboldened consumer without first hearing what Li and Bernoff have to say on the subject."
-Clark Kokich, CEO, Avenue A | Razorfish
"Social technologies and the groundswell impact every business and organization worldwide. Li and Bernoff have written an insightful book that takes a refreshing research-driven approach to helping businesses transform themselves and successfully navigate this new dynamic landscape."
-Steve Rubel, Senior Vice President, Edelman Digital, and columnist for Advertising Age
Détails sur le produit
Souhaitez-vous compléter ou améliorer les informations sur ce produit ? Ou faire modifier les images?
|
Mots-clés associés par les clients à ce produit(De quoi s'agit-il ?)Cliquez sur un mot-clé pour trouver les produits, discussions et clients qui y sont associés.
|
Qu'achètent les clients après avoir consulté cet article ?
 |
90% achètent l'article présenté sur cette page : Groundswell: Winning in a World Transformed by Social TechnologiesEUR 20,10 |
 |
6% achètent Here Comes Everybody: The Power of Organizing Without OrganizationsEUR 10,73 |
 |
3% achètent Marketing to the Social Web: How Digital Customer Communities Build Your BusinessEUR 16,85 |
 |
1% achètent The Big Switch: Rewiring the World, from Edison to Google EUR 11,49 |
Commentaires en ligne
|
Il n'y a pour l'instant aucun commentaire client.
|
|||
|
Commentaires vidéo
|
Listmania!
|
|
Rechercher des articles similaires par rubrique
Rechercher des articles similaires par thème
Commentaires
Votre historique récent
(Qu'est-ce ?)|
Après avoir visualisé des pages détaillées produit ou des résultats de recherche, regardez ici pour trouver une façon simple de poursuivre votre navigation sur des pages qui vous intéressent. |
