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Don Tapscott, author of The Digital Economy, turns his attention to the way young people--surrounded by high-tech toys and tools from birth--will likely affect the future. In Growing Up Digital: The Rise of the Net Generation, Tapscott parlays some 300 interviews into predictions on how today's 2- to 22-year-olds might reshape society. His observations about this enormously influential population, which will total 88 million in North America alone by the year 2000, range from the kind of employees they may eventually be to how they could be reached by marketers.
From Library Journal
Following right behind the Boomers are their children, the Baby Boom Echo, or Net Generation (N-Gen). This population is nearly 90 million strong and is the first generation to grow up surrounded by digital media. Tapscott (The Digital Economy, LJ 11/15/96) interviewed 300 N-Geners who participate in online chat groups such as FreeZone to identify the characteristics and learning styles of this already influential segment of society. Anticipating that over 40 percent of U.S. households will be on the net by the year 2000, Tapscott predicts how the N-Geners, many of whom are already expert net users, will be the catalyst for change in education, recreation, commerce, the workplace, the family, and government. His immediate advice is to listen to our children because we can learn from them. Recommended for all libraries.?Laverna Saunders, Salem State Coll. Lib., Mass.
Copyright 1997 Reed Business Information, Inc.
Copyright 1997 Reed Business Information, Inc.
