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Guerrilla Marketing in 30 Days [Format Kindle]

Al Lautenslager , Jay Levinson

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Descriptions du produit

Présentation de l'éditeur

Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 2040 KB
  • Nombre de pages de l'édition imprimée : 354 pages
  • Pagination - ISBN de l'édition imprimée de référence : 1599185318
  • Editeur : Entrepreneur Press; Édition : Third Edition (16 juin 2014)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B00JZBAZ96
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Activé
  • Composition améliorée: Activé
  • Classement des meilleures ventes d'Amazon: n°263.683 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)

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Commentaires en ligne

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Amazon.com: 4.5 étoiles sur 5  12 commentaires
7 internautes sur 7 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Absolutely Wonderful!! 22 juillet 2014
Par ReaderForever - Publié sur Amazon.com
I thoroughly enjoyed and appreciated this book. I have been in business for 10 years and I have a MBA. This book was tremendously valuable to me. I like how the authors put a marketing campaign together in 30 steps. Some steps were not covered as well as others, but it gave you enough information to do your own research if you wanted to use a tactic in more detail. I have used many of these steps over the years and I really like the idea that they were all introduced in one book and in coherent logical steps.

I particularly like using the first few days just to get you and your employees in a marketing frame of mind. One of the hardest things that I have found over the years is to get your employees to recognize that your business is a money-making proposition. This book gave me numerous ways to instill this doctrine in the workplace and I am still using many of them. I must confess that I also work in an Engineering company and I have used some of the concepts just to get people motivated to do their work properly. Marketing a good product can be easy.

I can just say that I give this book an enthusiastic thumbs up, five stars and I plan to evangelize about this book to other business owners as well as continue to use some of these concepts myself.
3 internautes sur 3 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Nice find 6 octobre 2014
Par Autamme_dot_com - Publié sur Amazon.com
The phrase “you cannot judge a book by its cover” is perfect for this book. At first glance I was sceptical, perhaps the title was just managing to convey the wrong impression. Maybe it was the 30 chapter, 30 day-style as I’ve suffered far too many “self help” and “teach yourself” books that promise the earth and fail to deliver in the past.

As you go through this book it grows on you. Guerrilla acceptance perhaps?

The book promises to give actionable marketing habits for today’s aspiring marketing “guerrillas” in a manageable manner. I personally find such an approach gimmicky and less attractive but this might be a matter of taste. The actual content, when you come to go through it, is more important. There seems to be a seam of gold running through the book and when I did feel some stuff was irrelevant, superficial or just unfocussed it was soon replaced by something that did grab my attention.

This is a book that feels like it is always giving. It can be as “basic” or as “complex” as you want it to be and it seems to act as a great springboard to further thought, reading and action. It feels that it can be suitable for the absolute beginner who has to start thinking about marketing and the more experienced marketeer might find nuggets of good information at the same time. Just looking at the chapter titles can show some of the diversity of this book: the purpose of your marketing, competition and research, positioning, niche marketing, integration, identity and branding, business networking and strategic alliances. There is just a bit of a nagging feeling that towards the end the authors started to flag as some of the remaining chapters began to feel less focussed, relevant and slightly padded.

Yet on the balance of probabilities there was a lot more “plusses” than “minuses” (perceived or otherwise). I enjoyed the style and approach and felt a connection that I was initially sceptical towards. The relatively low price point for this book means that you only need to get a couple of “a-ha!” moments or action points and this reviewer contends that this book is not exactly short of these!
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Marketing Guru! 6 août 2014
Par Wade Danielson - Publié sur Amazon.com
Format:Broché|Achat vérifié
We had Al on our podcast, The Entrepreneurs Library, to give a full run down of Guerrilla Marketing in 30 Days. He is an educated man and the book is phenomenal! If you want to get a review from the author himself check out Episode 4.

You will want to pick it up immediately!!
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 A Necessity! 13 octobre 2014
Par Preston King - Publié sur Amazon.com
Format:Broché|Achat vérifié
This book is a NECESSITY for a small business person like myself that has a majority of my customers come from my local market. A lot of marketing approaches are to complex. These ideas can be used TODAY, you don't really need to "ramp up"!
5.0 étoiles sur 5 Excellent!! 3 janvier 2015
Par Janelle - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
Excellent book with great daily steps. I highly recommend it. In fact, all my new hires at http://www.Kick-Fire.com read it prior to their start date at our agency.
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