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HBR Guide to Persuasive Presentations (Anglais) Broché – 9 octobre 2012

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TAKE THE PAIN OUT OF PRESENTATIONS. Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Written by presentation expert Nancy Duarte, the "HBR Guide to Persuasive Presentations" will help you: - Win over tough crowds - Organize a coherent narrative - Create powerful messages and visuals - Connect with and engage your audience - Show people why your ideas matter to "them" - Strike the right tone, in any situation

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Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
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33 internautes sur 36 ont trouvé ce commentaire utile 
Informative, but not delightful 5 novembre 2012
Par Zen Faulkes - Publié sur Amazon.com
Format: Broché
I'm a massive fanboy of Nancy Duarte. But I was not frothing at the mouth in anticipation of her new book after she revealed that much of it was contained material from her previous two books.

Much of HBR Guide to Persuasive Presentations is an executive summary of Duarte's previous two books. As I went through, I often thought, "There's the presentation structure from Resonate.... ooh, and there are diagram types from Slide:ology." That said, even in sections that cover old ideas, there are new examples. The book is right up to date, using examples from earlier this year.

The last two sections of the book - "Delivery" and "Impact" - are the ones of most interest, because they have the most new material. There's a good section on giving webinars and other remote presentations online. How can you give a presentation that people will listen to... when people are much more likely to check email during that time? There's a discussion on working with an interpreter to deliver a presentation to people who don't speak your language.

Online crowds might be interested in her sections on following-up presentations with social media tools. For example, she encourages speakers to create a hashtag for their presentations - but not "canned" tweets. She cites research that people want to determine what's important, so suggesting tweets to the audience makes it less likely people will use it. There's also good discussion about the pros and cons of monitoring the backchannel during a conference, for example.

HBR Guide to Persuasive Presentations is a very different beast from Slide:ology and Resonate. The size of the book is something you can readily throw in a backpack or purse, rather than the oversized trade paperback of the predecessors. The production is spare. The pages and pictures are all black and white. The contrast to the visually lush reading experience of Slide:ology or Resonate is dramatic. For me, Persuasive Presentations was less, well, persuasive because it didn't have that depth and intensity.

As an academic, I'm disappointed that when Duarte talks about research and gives examples, you're on your own to try your luck with Google to find them. There are no references or URLs anywhere in this book. I'm hoping that this might be remedied in the ebook, but the product description makes it appear that the ebook's advantage is a video rather than links.

Each section is short. Each one is about the length of a blog post. Indeed, some of the sections have been put up as blog posts on the Harvard Business Review website, and because they can use colour, they look much better.

Despite the brevity, Duarte makes this a more personal book than her previous ones in many cases. She sprinkles personal anecdotes throughout. I get the impression that she's gained a lot more experiences to share as she's transitioned from a "behind the scenes" presentation designer to an "on the stage" keynote presenter.

If you have not bought either of Nancy Duarte's previous books, Persuasive Presentations is excellent value: you can get this one for less than half the price of the other two combined. But this is not a "must own" like Slide:ology and Resonate are. HBR Guide to Persuasive Presentations informed me, but it didn't delight me.
14 internautes sur 17 ont trouvé ce commentaire utile 
"Golden Rule: Never deliver a presentation you wouldn't want to sit through." Motto at Duarte, Inc. 8 novembre 2012
Par Robert Morris - Publié sur Amazon.com
Format: Broché
This is one of the first volumes in a new series of anthologies of articles previously published in Harvard Business Review or, in this instance, a series of tutorials provided by Nancy Duarte in which she shares information, insights, and counsel about how to prepare and then deliver persuasive, high-impact presentations.

As is also true of volumes in other such series, notably HBR Essentials, HBR Must Reads, and HBR Management Tips, HBR Guides offer great value in several ways. Here are two: Cutting-edge thinking from 25-30 sources in a single volume at a price (about $12.50 from Amazon in the bound version) for a fraction of what article reprints would cost.

The material was selected and to help those who read this book to improve their abilities to convince members of an audience why the given ideas matter to them, win over tough crowds, balance emotional and analytical appeal of the given "message," craft memorable phrases and examples, create powerful visuals when needed, strike the right tone, hold an audience's attention, and measure the impact of the presentation.

Duarte organizes her material within seven sections. All of it is of outstanding quality and value. These are among the dozens of passages of special interest to me, each prefaced by "How to...":

o Present Clearly and Concisely to Senior Executives (Pages 11-20)
"Help them make big decisions on a tight schedule."

o Anticipate and Prepare for Resistance (33-36)
"Think through opposing perspectives."

o Create a Solid Structure (65-66)
"Storytelling principles provide a framework."

o Determine the Right Length for Your Presentation (99-102)
"Keep your audience engaged by budgeting your time."

o Create Slides That People Can "Get" in Three Seconds (113-116)
"Do they pass the glance test"?

o Set the Right Tone for Your Talk (169-170)
"You never get a second chance to make a first impression."

o Make Your Stories Come to Life (181-182)
"Re-experience them in the telling."

o Get the Most Out of our Q&A (187-190)
"Plan, plan, plan."

o Build Relationships Through Social Media (205-210)
"Facilitate the online conversation."

o Follow Up After Your Talk (219-210)
"Make it easier for people to put your ideas into action."

As suggested earlier, think of each prefaced by "How to...."

If you need assistance in any of these areas, Duarte's book will be of invaluable assistance now as well as in months and years to come.

Sun Tzu asserts in The Art if War that every battle is won or lost before it is fought. The same is true of persuasive presentations, as Woodrow Wilson suggests: "If I am to speak for ten minutes, I need a week for preparation; if fifteen minutes, three days; if half an hour, two days; if an hour, I am ready now."
4 internautes sur 5 ont trouvé ce commentaire utile 
Duarte is a trusted Sherpa guiding you towards the peak. 24 octobre 2012
Par Jon Angelo Gjetting - Publié sur Amazon.com
Format: Broché
HBR Guide to Persuasive Presentations is an practical hands-on book on tips, tricks and methods improving your presentation technique.

For the busy presenter start with to the chapters were you have most potential for improvement. It is a quick read.

Having worked with some of the biggest corporations in the world, designing, crafting and improving their leaders presentations in more than 10 different countries.
I have seen a some the worst imaginable presentations as well as some of the most persuasive, informative and inspiring presentations too. For both the masters and novice presenters Duarte is a trusted Sherpa guiding you towards the peak.

TIP. HBR Guide to Persuasive Presentations is an nice companion to Duartes inspiring book Resonate.
2 internautes sur 2 ont trouvé ce commentaire utile 
Best of the bunch 28 décembre 2012
Par Karen - Publié sur Amazon.com
Format: Broché Achat vérifié
This is really the only Duarte you need to buy, if you're looking at her body of work and wondering. No, it doesn't have all the layout stuff that Slideology has, but after reading all her stuff (library and purchased), I feel like this would have been the one to focus on (although it was published AFTER I had read through all her others). I feel it's the most practical, and jettisons some of the fluff you find in her other books. I have highlighted, dog-eared and stickie-taped throughout this whole book.
1 internautes sur 1 ont trouvé ce commentaire utile 
Cliff Notes for Presenters - A Useful Guide for the Novice and the More Experienced. 20 mai 2013
Par Thomas M. Loarie - Publié sur Amazon.com
Format: Broché
I grew up in a media centric family and have been an ardent student of communication since my teens. I learned a great deal through osmosis from my father, his advertising buddies, and my grandfather (founder of the Chicago Times, aka Sun-Times). This interest has never flagged, has been a constant companion, and has served me very well throughout my life. I know firsthand that effective communication is the key to influencing others and getting things done.

My interest in the recently released HBR guide to "Persuasive Presentations: Inspire Action, Engage Your Audience, Sell Your Ideas" piqued when I learned that its author, Nancy Duarte, would be the headliner at a Silicon Valley networking event. Nancy, I learned, gained national attention earlier for her oft-quoted book, "slide:ology: the art and science of creating great presentations."

There is no doubt that Nancy is a communications expert. Her guide to "Persuasive Presentations" is impressive, not only for its content, but more importantly, for its usefulness. This 221 page book covers all the basics for a great presentation and has them organized for quick and easy access. "Persuasive Presentations" will serve as an excellent introduction for the novice and as a great reference resource for more experienced communicators. I have ordered copies of "Persuasive Presentations" for each of my direct reports.

Duarte's guide centers (in seven parts) on three key steps to effective communication:
* Conceiving (know the audience, develop the message, construct a story, and determine the most effective media)
* Visualizing (conceptualize and simplify how you share information)
* Presenting (create impact through delivery)

The section on conceptualizing and displaying information, for example, contains eleven chapters, each just a few pages long (perfect for consumption in Tweet-filled world):
1. Think like a designer
2. Create slides people can "get" in 3 seconds
3. Choose the right type of slide
4. One idea per slide
5. Avoid visual clichés
6. Arrange with care
7. Clarify the data
8. Turn words into diagrams
9. Use the right number
10. Know when to animate
11. Slides are not the talk, you are

While there are many more books (like Duarte's "slide:ology" and "resonate") that provide more depth (and examples) for effective communication, none of them are quick reads nor serve effectively as a quick guide - a practical "Cliff Notes for Presenters"!

Duarte has been creating and giving presentations since 1990. Her firm specializes in writing and producing presentations. "Persuasive Presentations" is loaded with insights learned from supporting other presenters and giving her own talks. She has learned that it is "in the crafting and recrafting - in iteration and rehearsal - that excellence emerges."

Duarte has helped hundreds of presenters connect with their audience, get others to adopt their ideas, and garner the resources needed to carry them out. This book is for you if you are interested in gaining influence and/or expanding your career beyond expectations.
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