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HBR Guide to Better Business Writing [Anglais] [Broché]

Bryan A. Garner

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HBR Guide to Better Business Writing + HBR Guide to Persuasive Presentations + HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)
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Descriptions du produit

HBR Guide to Better Business Writing DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a nicety. But it's a skill you "must" cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The "HBR Guide to Better Business Writing," by writing expert Bryan Full description

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Couverture | Copyright | Table des matières | Extrait | Index
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Amazon.com: 4.5 étoiles sur 5  19 commentaires
23 internautes sur 24 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 "I'm writing a book. I've got the page numbers done." Steven Wright 16 janvier 2013
Par Robert Morris - Publié sur Amazon.com
Format:Broché
This is one of the first volumes in a new series of anthologies of articles previously published in Harvard Business Review. In most of them, several co-authors share their insights concerning a major business subject, as is also true of volumes in other such series, notably HBR Essentials, HBR Must Reads, and HBR Management Tips, HBR Guides offer great value in several ways. Here are two: Cutting-edge thinking from many experts in the given subject or from 25-30 sources in a single volume at a price (about $10.90 from Amazon in the bound version) for a fraction of what article reprints would cost.

In this volume, Bryan A. Garner created the material to help those who read this book to improve in areas that include overcoming writer's block, grabbing - and then keeping - readers' attention, earning credibility with especially tough audiences, trimming the fat from the message's "muscle," setting and then sustaining the right tone, and meanwhile, brushing up on the basics (i.e. grammar, punctuation, and usage). For those in need of further assistance, Garner provides a comprehensive bibliography, "Desk References," to which I presume to add Stephen King's On Writing: 10th Anniversary Edition: A Memoir of the Craft.

The material is carefully organized within Four Sections: Delivering the Goods Quickly and Clearly (Chapters 1-7), Developing Your Skills (Chapters 8-15), Avoiding the Quirks That Turn Readers Off (Chapters 16 & 17), and Common Forms of Business Writing (Chapters 18-21). Readers will especially appreciate the six appendices that follow that are chock full of valuable tips and reminders. These appendices will also facilitate, indeed expedite frequent review of key material later.

I commend Garner on his brilliant use of reader-friendly devices throughout the book. They include checklists of key points from various sources such as a series of paragraph openers from Manuel G. Velasquez's Business Ethics (2011) in Chapter 13, "Be a stickler for continuity." Also, "NOT THIS" -- "BUT THIS" juxtapositions to illustrate a solution to a common problem and recaps of key points in each chapter.

These are among the passages that caught my eye, listed to suggest the scope of Garner's coverage:

o Know why you're writing (Pages 3-6)
o Divide the writing process into four separate tasks (13-17)
o Be relentlessly clear (43-48)
o Be plain-spoken: Avoid Bizspeak (57-65)
o Don't anesthetize your reader (91-97)
o Performance appraisals (133-138)
o Appendix C: Punctuation Rules You Absolutely Need to Know (153-161)
o Appendix F: A Primer of Good Usage (169-197)

If you need assistance in any of these and other areas, Garner's book will be of invaluable assistance now as well as in months and years to come.
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 I highly recommend it. 17 août 2014
Par J. Miller - Publié sur Amazon.com
Format:Broché
While initially an impulse buy, this book is now a critical resource that I consult often. For example, I used Gartner's breakdown of MACJ method to finish writing the final chapter of my dissertation. Do note that this book is aimed to develop general writing skills and only goes into the most common forms of business writing. If you need more specific advice, I suggest you supplement it with another book. That said, I highly recommend it for its brevity, clear organization, and actionable advice.
5.0 étoiles sur 5 The most helpful text among business communication publications! 29 août 2014
Par Surai Thaneemit - Publié sur Amazon.com
Format:Broché
I do much of my work over email and needed to improve my writing. After reading at least a dozen email netiquette and business writing texts, this book was the only 1 that had it all, suggestions, examples, rules of thumbs and common mistakes. The chapters flowed sensibly and the the advice easy to understand. I especially found the review on grammer useful.

Of the dozen books that I've read, this is the one I paid attention to and the one that I use.
2 internautes sur 3 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Good content, easy to read 20 février 2013
Par buckeyede06 - Publié sur Amazon.com
Format:Broché|Achat vérifié
This is just a great book for anyone in business. Simple, to the point, and very relevant in this day and age of ADD communication habits. A must for any young business person.
5.0 étoiles sur 5 This book should be in everyone's library 21 juillet 2014
Par Robert Kirk - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
You don't know what you don't know and this book will teach you. In studying for a communications course for my MBA I stumbled on this book. This is one of the better books on the subject and every page is chock full of handy tips to make your communication skills more effective. In summary, if you write a lot or if communications are part of your job then you need this book.
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