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HBR Guide to Better Business Writing (Anglais) Broché – 29 janvier 2013

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Descriptions du produit

HBR Guide to Better Business Writing DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a nicety. But it's a skill you "must" cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The "HBR Guide to Better Business Writing," by writing expert Bryan Full description

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Détails sur le produit

  • Broché: 240 pages
  • Editeur : Harvard Business Review Press (29 janvier 2013)
  • Collection : HBR Guide
  • Langue : Anglais
  • ISBN-10: 142218403X
  • ISBN-13: 978-1422184035
  • Dimensions du produit: 2,5 x 12,7 x 22,9 cm
  • Moyenne des commentaires client : 5.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
  • Classement des meilleures ventes d'Amazon: 60.381 en Livres anglais et étrangers (Voir les 100 premiers en Livres anglais et étrangers)
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Couverture | Copyright | Table des matières | Extrait | Index
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Commentaires client les plus utiles

Par Pusuluri Naga le 2 mai 2015
Format: Broché Achat vérifié
This book is well written with easy to follow tips. I like the examples comparing good & bad writing. Lastly, I like the formatting of the book. It's easy to read.
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Commentaires client les plus utiles sur Amazon.com (beta)

Amazon.com: 43 commentaires
32 internautes sur 34 ont trouvé ce commentaire utile 
"I'm writing a book. I've got the page numbers done." Steven Wright 16 janvier 2013
Par Robert Morris - Publié sur Amazon.com
Format: Broché
This is one of the first volumes in a new series of anthologies of articles previously published in Harvard Business Review. In most of them, several co-authors share their insights concerning a major business subject, as is also true of volumes in other such series, notably HBR Essentials, HBR Must Reads, and HBR Management Tips, HBR Guides offer great value in several ways. Here are two: Cutting-edge thinking from many experts in the given subject or from 25-30 sources in a single volume at a price (about $10.90 from Amazon in the bound version) for a fraction of what article reprints would cost.

In this volume, Bryan A. Garner created the material to help those who read this book to improve in areas that include overcoming writer's block, grabbing - and then keeping - readers' attention, earning credibility with especially tough audiences, trimming the fat from the message's "muscle," setting and then sustaining the right tone, and meanwhile, brushing up on the basics (i.e. grammar, punctuation, and usage). For those in need of further assistance, Garner provides a comprehensive bibliography, "Desk References," to which I presume to add Stephen King's On Writing: 10th Anniversary Edition: A Memoir of the Craft.

The material is carefully organized within Four Sections: Delivering the Goods Quickly and Clearly (Chapters 1-7), Developing Your Skills (Chapters 8-15), Avoiding the Quirks That Turn Readers Off (Chapters 16 & 17), and Common Forms of Business Writing (Chapters 18-21). Readers will especially appreciate the six appendices that follow that are chock full of valuable tips and reminders. These appendices will also facilitate, indeed expedite frequent review of key material later.

I commend Garner on his brilliant use of reader-friendly devices throughout the book. They include checklists of key points from various sources such as a series of paragraph openers from Manuel G. Velasquez's Business Ethics (2011) in Chapter 13, "Be a stickler for continuity." Also, "NOT THIS" -- "BUT THIS" juxtapositions to illustrate a solution to a common problem and recaps of key points in each chapter.

These are among the passages that caught my eye, listed to suggest the scope of Garner's coverage:

o Know why you're writing (Pages 3-6)
o Divide the writing process into four separate tasks (13-17)
o Be relentlessly clear (43-48)
o Be plain-spoken: Avoid Bizspeak (57-65)
o Don't anesthetize your reader (91-97)
o Performance appraisals (133-138)
o Appendix C: Punctuation Rules You Absolutely Need to Know (153-161)
o Appendix F: A Primer of Good Usage (169-197)

If you need assistance in any of these and other areas, Garner's book will be of invaluable assistance now as well as in months and years to come.
6 internautes sur 6 ont trouvé ce commentaire utile 
The most helpful text among business communication publications! 29 août 2014
Par Surai Thaneemit - Publié sur Amazon.com
Format: Broché
I do much of my work over email and needed to improve my writing. After reading at least a dozen email netiquette and business writing texts, this book was the only 1 that had it all, suggestions, examples, rules of thumbs and common mistakes. The chapters flowed sensibly and the the advice easy to understand. I especially found the review on grammer useful.

Of the dozen books that I've read, this is the one I paid attention to and the one that I use.
3 internautes sur 3 ont trouvé ce commentaire utile 
I highly recommend it. 17 août 2014
Par J. Miller - Publié sur Amazon.com
Format: Broché
While initially an impulse buy, this book is now a critical resource that I consult often. For example, I used Gartner's breakdown of MACJ method to finish writing the final chapter of my dissertation. Do note that this book is aimed to develop general writing skills and only goes into the most common forms of business writing. If you need more specific advice, I suggest you supplement it with another book. That said, I highly recommend it for its brevity, clear organization, and actionable advice.
2 internautes sur 2 ont trouvé ce commentaire utile 
Easy to follow with excellent examples 2 avril 2013
Par Super Shopper - Publié sur Amazon.com
Format: Broché Achat vérifié
Bryan Garr has organized an easy-to-read, conversational book on better business writing. His before and after examples are especially effective, as is the grammar guide in the appendix.

Personally, I found the 4-step writing process a bit confusing in the initial chapter. He does explain it in-depth a few chapters later. Overall, a concise, easy-to-use guidebook to better writing!
1 internautes sur 1 ont trouvé ce commentaire utile 
Best Business Writing Book 14 novembre 2014
Par Houston Hottie - Publié sur Amazon.com
Format: Broché Achat vérifié
I bought this book for my husband but I read it and loved it and will need to buy him his own copy. This is short and easy to read but full of tips and reading recommendations. It's really a powerful little book that will make even the best writer sit up and take notice. Would be a good new job or graduation gift too for anyone at any level.
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