Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can’t put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives readers: - Practical insights to create user habits that stick. - Actionable steps for building products people love. - Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products. "Hooked gives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will." - Matt Mullenweg, Founder of WordPress "Nir's work is an essential crib sheet for any startup looking to understand user psychology.” - Dave McClure, Founder 500 Startups ""When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user." - Andrew Chen, Technology Writer and Investor. "You'll read this. Then you'll hope your competition isn't reading this. It's that good." - Stephen P. Anderson, Author of “Seductive Interaction Design” “I’ve learned a great deal from Nir, and you will too. He’ll help you design habits to benefit your users, and your company.” - Dr. Stephen Wendel, author Designing for Behavior Change Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Détails sur le produit
Broché: 168 pages
Editeur : CreateSpace Independent Publishing Platform (26 décembre 2013)
Commentaires client les plus utiles sur Amazon.com (beta)
Amazon.com:4.9 étoiles sur 5 17 commentaires
4 internautes sur 4 ont trouvé ce commentaire utile
5.0 étoiles sur 5If you're looking to build the next big thing, this book is a must!3 mai 2014
Par Stan Oleynik - Publié sur Amazon.com
I've read 60+ different business books and "Hooked" is in my personal top 3 (the other 2 are "Good to Great" and "Think & Grow Rich").
Nir provides a fascinating process for creating habit-forming products and technologies based on human psychology, habits, needs, etc.
If you're a web or app developer looking to create the next big thing, this book is a must read because it will give you a good idea whether your idea might work, the things you should work on & improve, etc.
Do NOT launch your product before you read this book - it might save you a lot of time and money, it's that good!
3 internautes sur 3 ont trouvé ce commentaire utile
5.0 étoiles sur 5Learn an extremely necessary but lesser known side of entrepreneurship16 avril 2014
Par David Sherry - Publié sur Amazon.com
If you've ever wondered why the Facebook's and Pinterest's of the world take up so much of your free time, Hooked not only explains the phenomenon but it gives you the keys to build a similar addictive experience into whatever company you're working on. Hooked covers the psychological side of business, but does so for the modern tech entrepreneur and business owner, not for the modern psychologist (although I'm sure they'd find it interesting as well). He's created a process and model for you to follow which makes it easy to understand and implement, and he gives many very current examples to further illustrate his point. Nir is very straightforward in how he explains his theories, making it easy to understand and follow. This will for sure be one of those books that I keep opening up every so often to go back to when trying to create a sustainable flow of customers or subscribers for my projects.
2 internautes sur 2 ont trouvé ce commentaire utile
5.0 étoiles sur 5Must Read!!! Great for Product Managers8 avril 2014
Par someday is today - Publié sur Amazon.com
At first I was a little skeptical about this book and what I could learn that I haven't already read or heard about, but I was wrong. This book is packed with great information and examples. The layout of the book is straight forward and to the point. Nir tells you what he's going to talk about and then presents the information in concise steps. The book is only around 140 pages long, but I'm going to read it over and over. Unlike most business books that I read and resell or pass along, this one is going to remain in the book shelf as long term reference. If you're a product manager you really should get a copy of this book, it'll give you a different perspective on how to approach developing new products and functionality. My only complaint is that I wish it was available in hardcover as the cover of this book is already getting worn out from me reading it so much. I look forward to your next book Nir!
1 internautes sur 1 ont trouvé ce commentaire utile
5.0 étoiles sur 5Interesting book13 mai 2014
Par Emily - Publié sur Amazon.com
I found this book to be very interesting, informational and easy-to-read. My only complaint with it is a minor one in that, at one point, the author started a sentence with a number written numerically. You should never do that.
5.0 étoiles sur 5Helpful book19 juin 2014
Par PEDRO LOPEZ SANSON - Publié sur Amazon.com
I really enjoyed the book for it gets into the rationale of how to build engaging tech products (note that I am definitively not an expert on the industry).