How Disruption Brought Order
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Descriptions du produit
In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.
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Commentaires client les plus utiles
Par Williatte
Format:Relié
J'enseigne la communication depuis qqs années, et même si ce livre ne réinvente pas la poudre, il a l'immense mérite de dire de manière trés claire (même en anglais pour moi qui ne suis pas bilingue!) ce qu'il faut pour comprendre la comm d'aujourd'hui, les dernières tendances et qqs bons exemples aussi. Et puis, ça fait toujours du bien de savoir comment sont nés les grandes idées comme "think different" : j'en ai même fait un titre d'un de mes cours sur la comm alternative. A lire donc.
Commentaires client les plus utiles sur Amazon.com (beta)
Amazon.com:
5.0 étoiles sur 5
2 commentaires
3 internautes sur 3 ont trouvé ce commentaire utile
5.0 étoiles sur 5
Enviable
12 février 2008
Par Robert M. Kincey
- Publié sur Amazon.com
Format:Relié|Achat authentifié par Amazon
The content is great and the book flows nicely.
Better yet, the Disruption technique, the stories and the examples are lively and impressive.
Best of all... it really works.
I recently had the pleasure of visiting TBWA in São Paulo - a client had hired me to scout for an Agency. Luis Grottera, Cibar Ruiz and Andrea Lang gave a brilliant agency presentation and showed me how Disruption works. Their enthusiasm and the results they showed me were clear and effective.
In fact their enthusiasm sent me to Amazon and I've read this book and two others by Jean Marie.
I would love to have worked in this agency.
Congratulations to Jean Marie and all his "accomplices" at TBWA.
I feel excitingly healthy envy.
Better yet, the Disruption technique, the stories and the examples are lively and impressive.
Best of all... it really works.
I recently had the pleasure of visiting TBWA in São Paulo - a client had hired me to scout for an Agency. Luis Grottera, Cibar Ruiz and Andrea Lang gave a brilliant agency presentation and showed me how Disruption works. Their enthusiasm and the results they showed me were clear and effective.
In fact their enthusiasm sent me to Amazon and I've read this book and two others by Jean Marie.
I would love to have worked in this agency.
Congratulations to Jean Marie and all his "accomplices" at TBWA.
I feel excitingly healthy envy.
1 internautes sur 2 ont trouvé ce commentaire utile
5.0 étoiles sur 5
Great Book on How A Great Agency Make Clients Heros!
7 juillet 2008
Par Bruce
- Publié sur Amazon.com
Format:Relié|Achat authentifié par Amazon
How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising
Over my career I have the good fortune to work with the folks at Chiat/Day in their Marina Del Rey (Los Angeles) office. They do great work and have a unique approach to capturing the big idea that connect consumers to brands. This book is a wonderful summary of some of the overall work done by the agency around the world that makes them not only smart - but fun to work with.
Over my career I have the good fortune to work with the folks at Chiat/Day in their Marina Del Rey (Los Angeles) office. They do great work and have a unique approach to capturing the big idea that connect consumers to brands. This book is a wonderful summary of some of the overall work done by the agency around the world that makes them not only smart - but fun to work with.
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