How to Win at the Sport of Business: If I Can Do It, You Can Do It (Anglais) Broché – 17 juin 2013
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Mark Cuban shares his wealth of experience and business savvy in his first published book, How to Win at the Sport of Business.
One of the world’s wealthiest entrepreneurs, Mark Cuban has collected and updated the greatest material from his popular blog, “blog maverick,” to provide a handbook of insider knowledge on what it takes to become a thriving entrepreneur. Cuban’s story is a stunning tale of rags-to-riches, as he went from selling powdered milk and sleeping on friends’ couches to owning his own company and becoming a multi-billion dollar success story. Cuban’s business tips will be inspirational to entrepreneurs at any stage of their careers. His ideas may be unconventional, but Cuban shares why and how they’ve worked for him and will work for you, too.
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Thankfully, this book has been edited. The punctuation errors so common on his blog have been fixed, and most typos corrected (though there are still a few, and in some of the storytelling parts he changes from present tense to past tense). The blog posts have also been arranged in a logical way so that this book reads very comfortably as a complete book. That said, my biggest complaint about this book is also the editing. There is one blog post that appears twice (with different titles though). I don't know how someone misses something like that.
Small quirks aside, this book is a good, fast read filled with lots of valuable information. There is by no means anything earth shattering here, but there is plenty of useful information for anyone running a business or thinking of starting one.
What I have always found most impressive about Mark is how little he cares about what people think about and how passionate he is about getting 'IT' right. This book arranges his rags to riches tale in a chronological order that will be of great practical use to any entrepreneur.
One thing I've felt throughout this NBA Lockout and ever more so after reading this ebook is that Mark Cuban must be going absolutely insane sitting in these 'business meetings' over the NBA's labor issues with dinosaurs like Billy Hunter and David Stern. I'll borrow a quote from his post "Twelve Cuban Mantra for Success":
"11. Pigs get fat, hogs get slaughtered
This is one I got from my partner Todd Wagner. He is right on. Sometimes you have to go for the jugular, but more often than not, the biggest mistake people make is getting too greedy.
Every good deal has a win-win solution. There is nothing I hate more than someone who tries to squeez every last penny out of a deal. Who often raises the aggravation level to the point where it's not worth doing the deal. Which also raises the dislike level to the point where even if a deal gets done, you look for ways to never do business with that person or company again.
Business happens over years and years. Value is measured in the total upside of a business relationship, not by how much you squeezed out in any one deal."
hrrmm...wonder if this could apply to Dan Gilbert and MJ??
Well as I digress, I'll end this review with saying that rather than emailing links to my employees, friends and business associates, I'm going to buy this ebook for them.
This proved to be an excellent plan! Today a rep from the leading morning TV talk show in my city (Edmonton) called me. They want to feature my company on their show on April 13th. This is HUGE exposure.
Thanks so much for the inspiration. Reading this gave me the confidence to take publicity into my own hands.
Two things to remember though.
Cuban is smarter most people. So this whole If I can do it so can you is a little misleading.
Second thing to remember with Cuban is that luck (timing) had a huge part in him making his dough. Without which he would be just a rich dallas guy worth 10-20mm, no Mavs, no Celebrity, and I dare say no G5.
He definitely got out there and in the right position when he sold Broadcast, but make no mistake, Broadcast wouldnt be worth a plug nickel today. Cuban was smart enough to sell at the top, but it wasn't like he was a Rockefeller or Gates who created something with long term value (although he did this with the Mavs). He sold into the bubble right before it burst, and has been enjoying it even since. Well played sir.