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Imagine: How Creativity Works [Anglais] [Relié]

Jonah Lehrer
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Descriptions du produit

Revue de presse

Praise for How We Decide:

"Lehrer is a delight to read, and this is a fascinating book ... that will help everyone better understand themselves and their decision-making." —Publishers Weekly

"Substantive and elegantly written." —Los Angeles Times

"[Lehrer] is expert at both storytelling and hard science. How We Decide is always fascinating." —Washington Post

"Entertaining, insightful ... Lehrer's exhaustively researched and skillfully crafted book will appeal to anyone who wants to improve their decision-making skills." —Boston Globe

Praise for Proust Was a Neuroscientist:

"Pleasingly fluent . . . [introduces] art to scientists and science to artists. Solid science journalism with an essayist's flair." — Kirkus Reviews

"Entertaining and enlightening." — New York Magazine

"Precocious and engaging . . . Lehrer is smart, and there are some fun moments in these pages." —The New York Times Book Review

"His book marks the arrival of an important new thinker . . . wise and fresh." —The Los Angeles Times

Présentation de l'éditeur

Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output?

From the New York Times best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively.

Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.

You’ll learn about Bob Dylan’s writing habits and the drug addictions of poets. You’ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You’ll see why Elizabethan England experienced a creative explosion, and how Pixar’s office space is designed to spark the next big leap in animation.

Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world.


 http://www.jonahlehrer.com/ 


Détails sur le produit

  • Relié: 304 pages
  • Editeur : Houghton Mifflin Harcourt (19 mars 2012)
  • Langue : Anglais
  • ISBN-10: 9780547386072
  • ISBN-13: 978-0547386072
  • ASIN: 0547386079
  • Dimensions du produit: 21,1 x 14,7 x 2,8 cm
  • Moyenne des commentaires client : 3.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
  • Classement des meilleures ventes d'Amazon: 5.964 en Livres anglais et étrangers (Voir les 100 premiers en Livres anglais et étrangers)
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Commentaires client les plus utiles
3.0 étoiles sur 5 Interessants 9 décembre 2012
Format:Relié|Achat vérifié
De bons points de vue sur la créativité mais avec quelque fois des éclairages un peu limite sur l'utilisation d'enphetamine....
Avez-vous trouvé ce commentaire utile ?
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Amazon.com: 3.7 étoiles sur 5  206 commentaires
731 internautes sur 779 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 Just Contradictory Anecdotes 8 avril 2012
Par Tintin - Publié sur Amazon.com
Format:Relié
I'm intrigued by the subject matter, so having read several positive reviews and finding myself stuck in an airport, I paid list price for Jonah Lehrer's Imagine: How Creativity Works. I'd read Lehrer's How We Decide a couple of years ago, and enjoyed it. My anticipation, boosted by a recent NPR interview and one in The Economist, steadily disassembled as I read the book itself.

Lehrer does not cite the scientific literature well - there is no list of sources in the back and many claims have no clear references at all. He seems a little gullible (or sensational) in regard to some other studies. One showed that red backgrounds increase test-takers' accuracy and attention to detail, while blue backgrounds double their creativity. Were it so easy. And a neurologist can anticipate a puzzle solver's breakthrough 8 seconds in advance. And, he tells us that all the easy problems of the world have been solved, and that cultivation of athletes in the Unites States should be used as a model for cultivating creativity. Here's my favorite, from a footnote: "Urban areas and the human cortex rely on extremely similar structural patterns to maximize the flow of information and traffic through the system." (p183) There was no reference.

But my main criticism is that the book relies almost exclusively on anecdote. He trots out case after case of well-known successes (masking tape, Bob Dylan, 3M, Pixar, etc.), and some unknown ones (a surfer, a bartender) --always in retrospect -- and draws out what he presents as yet another insight into creativity. But many of these are contradictory. For example, does creativity come out of isolation (p 19) or from teamwork (p120); from breaking convention (p 20) or submitting to its constraints (p 23)? Does it help to be in a positive mood (p32) or a depressed one (p76) or an angry state (161) or a relaxed one (50); does caffeine and other stimulants make the epiphanies less likely (33) or more likely (57)? Should stealing others' ideas should be encouraged (247) or discouraged (244)? Does broadening one's set of skills and interests increase creativity (41) or should one concentrate on a single goal (95)? Does relaxation stimulate creativity (p 45) or does difficulty do it better (54)? Does creativity drive toward perfection (p 63) or is it a celebration of errors? (87). Does insight come in a flash (p 17) or is it revealed slowly, after great effort (56)? Must a good poem be "pulled out of us, like a splinter," (p 56) or is it best "vomited." (19)

All of these, apparently.

The book boils down in the end to four vague conclusions which he calls "meta-ideas."
1. Education is necessary
2. Human mixing stimulates creativity
3. Creativity requires willingness to take risks
4. Society must manage the rewards of innovation

For me, the best revelation is on p 159: Brainstorming sessions, in which "there are no bad ideas" do not often result in good ideas, because criticism is essential. This is the key to the growth of knowledge, good government, and much more -- and a theme that is developed thoroughly in David Deutsch's The Beginning of Infinity. That's a much more stimulating and challenging read, which explains creativity (and much else) far better than this one does.
306 internautes sur 340 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Deserves a fuller examination of mental processes 1 février 2012
Par Eric Robert Juggernaut - Publié sur Amazon.com
Format:Relié|Commentaire client Vine pour produit gratuit (De quoi s'agit-il?)
`Imagine' is a light treatment on the creative process. Anyone familiar with Lehrer's previous work or that of other pop science writers will feel right at home with this book. Lehrer's writing is clear and his use of New Journalism to convey complex scientific ideas through stories makes what could be daunting material very accessible. As a result, the book spurs ideas on a number of levels--cognitive, artistic, and social. Of course, the style also means that the text is rather superficial and leaves the reader begging for a more penetrating study.

This is not due to the book's scope. It is aimed at explaining `how creativity works'--an awesome concept to be sure--but Lehrer does not provide a central thesis to this end. He surveys a number of fascinating aspects of the creative process--insight, novelty, hard work, team work, environment, and others--but seems to shuffle through them without truly grasping their essence. As a result, the various themes feel disparate and disconnected.

One example stands out: In the first chapter, Lehrer talks about the necessary condition one must be in for insight to arise and innovation to occur--a stress-free, relaxing environment. Then, in the third chapter, he talks about how this isn't necessary and how stimulants and other drugs help to narrow focus and thus lend to productivity. Some people are creative because they treat themselves to relaxation; some are creative because they plunge themselves into a stressful, energetic environment. As such, the reader has nothing to hold onto and so does not feel any closer to understanding.

This is reconciled to some degree in the fourth chapter when Lehrer explains how natural conditions such as mania and depression (and manic depressive syndrome) contribute to an organic push/pull of creativity. While it is certainly an interesting thought, the proof isn't quite complete.

More importantly, the theme deserves a more comprehensive foundation on the science of mental processes. While Lehrer does an admirable job of explaining psychological phenomena with physiological causes, the basics are left rather untouched. We know that the right hemisphere emits alpha waves to spark insight and that amphetamines increase the amount of dopamine transferred between neurons, but we don't know what a thought is, how we learn, and what is going on in the brain when we imagine something.

As an avid reader of popular neurology, I can say that most of this is far from being understood. But, if it is not understood, it would still help to acknowledge this fact and simply formulate the theory around that contingency. As it is, Lehrer makes it seem as though this foundation is irrelevant.

It must be said that this book is valuable for simply spurring these questions. It is clear that Lehrer has access to some of the best insight in popular science today. Read this book for that insight, and then use it to come up with your own theories on the creative process.
46 internautes sur 53 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 The Scandalous Creativity Book 13 décembre 2012
Par Laura Rodriguez - Publié sur Amazon.com
Format:Relié
It's very rare that a publisher removes a book from the shelves. And this what happened with Imagine, after the author was unmasked as a fabricator (i.e. liar) and was fired from his two jobs at Wired and the New Yorker. As it turns out, the author created his own reality by inventing quotes, pretending he had met people in person, and plagiarizing other people works. Ouch.

If you want to know the details, simply google "Jonah Lehrer scandal."

So this book is interesting because it's a reflection of our society as a whole. Our desire for fast solutions, our thirst for scientific breakthroughs, our need to follow a know-it-all guru.

And Imagine delivers perfectly on this--it's all there: the science, the sound bites, the eye opening realizations. But there a catch: some of it is fake.

The other major problem is to look at creativity from the "science" angle. It can't be done (duh!)--imagine scientist explaining "love" by analyzing chemical responses . . . sounds silly, right? Same thing with creativity.

I think there are way better book on the subject: Dan PInk, Tyla Tharp, and my new favorite: You Are a Circle: A Visual Meditation for the Creative Mind

I still will keep my copy of Imagine as a reminder of what not to do.
120 internautes sur 151 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 The Story Of How We Imagine 28 janvier 2012
Par Bradley Bevers - Publié sur Amazon.com
Format:Relié|Commentaire client Vine pour produit gratuit (De quoi s'agit-il?)
This book is an excellent treatise on creativity and the brain. It is filled with fascinating anecdotes, just enough neuroscience to keep it interesting for the layperson, and enough everyday application to make it worth your time. I am the first to admit that I have a weakness for applied psychology books that are heavy on stories, but this is one of the best.

What separates this book from other books on creativity is the carefully examined science behind the creative magic. There are other books that focus on creativity and you can learn more techniques from them, but if you want to learn why they really work then this book is a great place to start. The author is a great writer (he could put most modern fiction writers to shame), but the real value is the story and the science behind the imagination.

Some of my favorites parts of the book include:

* Chapter 1, "Bob Dylan's Brain" has the story of how Dylan wrote his most celebrated song. Favorite quote from Chapter 1: "It's often only at this point, after we've stopped searching for the answer, that the answer often arrives. (The imagination has a wicked sense of irony." And when a solution does appear, it doesn't come in dribs and crabs; the puzzle isn't solved one piece at a time. Rather, the solution is shocking in its completeness." (7)

* Chapter 2, "Alpha Waves (Condition Blue)" gives 3M's creative rules. First, the Flexible Attention Policy. Second, Horizontal Sharing. Great chapter, worth the price of the book if you manage a company of ten or more. Also: find out whether or not its best to edit your work in a blue or red room.

* Chapter 3, "The Unconcealing" explains why you should write when you are sad. (77)

* "Picasso once summarized the paradox this way: 'Every child is an artist. The problem is how to remain an artist once we grow up.'" (109)

* Chapter 6, "The Power of Q" has the fascinating story of Pixar and how they make movies. Explains the value of groups versus bringing in new people.

* Learn the science behind why you can think more creatively when you first wake up.

* Learn why an outside perspective is so important, and what inspired the Barbie Doll.

* Learn why Shakespeare was as much a product of his time as he was a genius.

* Pages 227-240 may be my favorite section in the book. The author explains how two different schools foster creativity in students and how we can replicate the results. Important reading for any parent.

This is a great book, and you are bound to learn something no matter what you have already studied on creativity. Highly Recommended.

Note: If you are interested in practical approaches to creative thinking and how to come up with great ideas after reading this, check out Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition) and Mindhacker: 60 Tips, Tricks, and Games to Take Your Mind to the Next Level. Thinkertoys is the best out there on actual technique by a long shot and Mindhacker is both an example of creative problem solving and a great source for practical techniques.
42 internautes sur 51 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 Bummer, I was just reading this book when I found out Mr. Lehrer is a liar... 30 juillet 2012
Par zvido - Publié sur Amazon.com
Format:Relié
According to the New York Times 07/30/12 Mr. Lehrer made up quotes in this book attributed to Bob Dylan and as such had to resign from his position at the New Yorker. God only knows what else in this book he made up.

[...]
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