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Implementing SugarCRM: 'A step-by-step guide to using this powerful Open Source application in your business.' [Anglais] [Broché]

Donald Gill Whitehead
2.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
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Description de l'ouvrage

20 janvier 2006
A step-by-step guide to planning, implementing, and using SugarCRM in your business. Focused on the needs of the enterprise, this book provides solution-driven approach for both business and IT specialists to get the most from this powerful and popular Open Source application. Small-medium business owners/managers with reasonable IT skills, who want to implement SugarCRM for themselves as either a first CRM or as a replacement for existing solutions. IT staff tasked with implementing, maintaining, or upgrading a SugarCRM installation. Existing SugarCRM users who want to broaden their understanding of the topic. No programming knowledge is required to use this book to implement, customise and use SugarCRM.

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Descriptions du produit

Biographie de l'auteur

Michael Whitehead is a leading authority on the design and implementation of Customer Relationship Management (CRM) systems. Michael's experience and expertise spans a thirty year career in software architecture, design and development as well as business management and ownership of multiple technology organizations. Among many other accomplishments Michael is the contributing author of the SugarCRM Open Source User Guide. Michael has authored this book for entrepreneurs and small/medium business leaders, like himself, to help propel the success of their businesses through the disciplined application of CRM best practices. More than just a practical guide for the implementation of SugarCRM, this book explores and explains the business implications-and benefits-of customer relationship management for the small/medium business. Michael is currently the founder and President of The Long Reach Corporation (www.thelongreach.com). Long Reach blends real world CRM expertise with commercial open source technologies to develop and deliver cost effective CRM solutions for small/medium business and divisions of large enterprises. Long Reach offers a full range of SugarCRM implementation, customization and training services. Long Reach is also the developer of Info At Hand¿, a complete, commercial-grade, customer-centric business management solution built on SugarCRM Open Source.

Détails sur le produit

  • Broché: 328 pages
  • Editeur : Packt Publishing Limited (20 janvier 2006)
  • Langue : Anglais
  • ISBN-10: 190481168X
  • ISBN-13: 978-1904811688
  • Dimensions du produit: 23,2 x 19 x 2,4 cm
  • Moyenne des commentaires client : 2.0 étoiles sur 5  Voir tous les commentaires (1 commentaire client)
  • Classement des meilleures ventes d'Amazon: 351.283 en Livres anglais et étrangers (Voir les 100 premiers en Livres anglais et étrangers)
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Dans ce livre (En savoir plus)
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Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
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Commentaires client les plus utiles
2.0 étoiles sur 5 Obsolète 27 décembre 2011
Format:Broché
Cet ouvrage traite plus de la CRM que de SugarCRM. Le peu de choses concernant Sugar concernent la version 4 maxi. Cet ouvrage est donc complètement obsolète. Il doit être mis à jour.
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Commentaires client les plus utiles sur Amazon.com (beta)
Amazon.com: 3.5 étoiles sur 5  8 commentaires
18 internautes sur 20 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 You will find much more substance in the Sugar documentation 16 décembre 2006
Par aj0408 - Publié sur Amazon.com
Format:Broché|Achat vérifié
OK, I generally do not write reviews when I like a product. I let others do that (since there are plenty of people who do write positive reviews). But I take it upon myself to let others know when the product sucks. This is one of those occasions.

I am very disappointed with this book for the following reasons:

1. With all the great reviews, I had thought that this would solve world hunger and then some. It went through this book in exactly 40 minutes, scanning over each chapter looking for something that I already did not know. I could not find anything. NOTHING. Nothing at all.

2. It has precious little information about installing, customizing and troubleshooting the application for your specific business needs, which will occur if you are doing anything useful with the application.

3. The documentation pdfs that the sugar folks have put together are much more involved and detailed, not to mention concise and free.

4. The price of this book suggests that it would be a detailed work. The author actually did no research/make any contribution to what already exists in public domain. I felt cheated. Looks like someones idea of making a quick buck. Disgusting.
14 internautes sur 18 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 Not what I was expecting 28 mars 2006
Par Marc D. Behr - Publié sur Amazon.com
Format:Broché|Achat vérifié
If you are looking for a book that describes what a CRM is, why you would want one, how you can use one and how SugarCRM may be right for you, then this is a great reference.

But, if you know what a CRM is and why you need/want one and are hoping to learn how to add features/functions to SugarCRM to meet your specific business needs, then this is not your book, especially because of its price.
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Rare book 16 octobre 2006
Par Armen Khrimian - Publié sur Amazon.com
Format:Broché
I rate this book with 5 stars because:

1. It presents clear, very clear explanation what a CRM for a small- mid-size business is.

2. The author has background as small- mid-size business manager/owner so he speaks not from technology geek point of view but from business owner/manager point of view. All goals are first of all business goals, not some technological gains.

3. Very clear explanation of open-source SugarCRM.

4. Interconnection of all items (CRM, SMB needs, SugarCRM abilities) together under excellent examples of imaginary small business implementing SugarCRM.

Overall very rare book in these days which speaks about business first of all and speaks with authority of "been there done that". As SugarCRM user myself I find this book extremely useful.
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Implementing SugarCRM 31 mars 2006
Par Timothy Haley - Publié sur Amazon.com
Format:Broché
We're now in the process of implementing SugarCRM in our business and I've found this book to be an invaluable tool in helping us during this process.

The writing is clean and clear and the author has added some flavor to what can be a dry subject.

I would highly recommend it to anyone using or considering using SugarCRM in their business.
1 internautes sur 1 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 Not my first choice 18 novembre 2009
Par A. Maro - Publié sur Amazon.com
Format:Broché|Achat vérifié
I was surprised that nearly a third of the book had absolutely nothing to do with implementing SugarCRM, and the remaining sections were truly vague. If you want a book that describes generic concepts about what a CRM is and why you might want one, this book is for you. If you don't have a clue what a CRM system is, this book is a nice primer. In fact for the first third of the book, I believe it mentions other CRM products more often than Sugar.

If you are actually trying to implement SugarCRM and expect this book to show you how to change a single setting to customize it your way, you will be sorely disappointed. There are vague references to things like "use the admin panel to change user permissions" but nothing more detailed than that simple phrase - and very little of that.
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