Présentation de l'éditeur
Innovation and entrepreneurship are increasingly relevant topics for teachers, researchers, managers, business executives, consultants, politicians and citizens. The crises, whether economic, financial, social or environmental, and rapid changes that affect organizations in most countries are undoubtedly related to the attention we pay to these topics. The book "Innovation and Entrepreneurship. From the Idea to the Organization" aims to answer recurring and new concerns about innovation and entrepreneurship. It relies on a broad knowledge, structured in three sections entitled: - Genesis Trajectory and Opportunities; - Configurations and Organizational Innovation Process; - Financial Resources and Strategies for Innovations. The uniqueness of the book is expressed through the diversity of industries explored (biotechnology, high technology, digital, retail, services, etc.). This diversity is seen through various frameworks of innovation as well as of entrepreneurship. International perspectives are also described and analyzed. Finally, and here we stop the list of the distinctive qualities of this book, we attempt to propose a transversal approach. Indeed, the three parts which structure the debate are based on various and complementary disciplines (strategy, marketing, finance, project management, sociology, etc.), reflecting current societal issues. This book, edited by Alain Bloch and Sophie Morin Delerm, is the fruit of collaboration and work with 29 professors and researchers of international renown in the fields of innovation and entrepreneurship: Pierre Angel, Sihem Ben Mammoud-Jouini, Alain Bloch, Sylvain Bureau, Valérie Charriere, Thierry Coville, Dominique Desjeux, Emmanuelle Dubocage, Alain Fayolle, Géraldine Galindo, Lise Gastaldi, Violetta Gerasymenko, Oliver Gottschalg, Romain Grandsart, Yasuyuki Hamada, Frédéric Iselin, Walid Lamine, Etienne Krieger, Emmanuel Le Nagard-Assayag, Delphine Manceau, Fanny Marteau, Karim Medjad, Christophe Midler, Sophie Morin Delerm, Jean-Pierre Nioche, Thomas Paris, Bernard Ramanantsoa, Elen Riot, and Philippe Silberzahn.
Biographie de l'auteur
Alain Bloch is currently a professor at the Conservatoire National des Arts et Métiers. He also teaches at HEC Paris, where he leads the major courses HEC Entrepreneurs. Author of works in the areas of marketing and entrepreneurship, he led with Anne Macquin, professor at HEC-CPA group, the edition of the Encyclopedia of the Sale and Distribution "(Economica, 2001). He directed with Delphine Manceau, professor at ESCP-Europe group, a collective work entitled "De l'Idée au Marché" (Vuibert, 2000). In 2011, he also led with Sophie Morin-Delerm the French version of this book entitled Innovation et Création d Entreprise (Eska Ed.). Sophie Morin Delerm is associate professor in Management Sciences. She teaches at the Conservatoire National des Arts et Métiers (CNAM-Paris) and is a member of the LIRSA-CNAM laboratory. Specialized in marketing and strategic marketing, she is very interested in predictive marketing tools when launching new products. She is also an expert of sustainable development. As a teacher and researcher, she has authored numerous articles, chapters and books, and participates in seminars and conferences on these subjects. In 2011, she directed the French version of this book entitled Innovation et Création d Entreprise (Eska Ed.).
