Inside the Publishing Revolution: The Adobe Story (Anglais) Relié – 16 septembre 2002
Descriptions du produit
Quatrième de couverture
Tech journalist Pamela Pfiffner explores the rich history behind the modern publishing revolution, as seen through the lens of one of its most important players. In the past 20 years, Adobe Systems has become synonymous with great design tools, and the company's impact on how we work in publishing, graphic arts, and on the Web is unmatched. Join Pfiffner on a colorful journey from the roots of the desktop publishing revolution through the rise of the Web and interactive design. Along the way, you'll witness the birth and evolution of PostScript, the explosion of the Photoshop market, the realization of the paperless office, and other events that have shaped the way we communicate.
Inside the Publishing Revolution is not one of those dull historical tomes you know and loathe from high school. Pfiffner packs its pages with lively, insightful interviews with world-class designers and illustrators, as well as personal insights and recollections from John Warnock, Chuck Geschke, Jonathan Seybold, and other publishing luminaries. Richly illustrated and beautifully designed, the book features galleries of historically significant work by leading artists and rare photographs from the Adobe archives. For added perspective, Pfiffner walks you through an illustrated timeline of the publishing revolution. As with history, the final chapter of the Adobe story remains to be written, so the book ends with an eye toward the future: an exclusive overview of the company's vision of publishing in the next decade.
Biographie de l'auteur
Pamela Pfiffner's 14-year career in publishing encompasses print, Web, and television. She has been editor in chief of such magazines as MacUser and Publish, working to extend the publications' brands to the Internet. She joined the launch team of the 24-hour cable television station ZDTV (now TechTV) in 1997 as executive producer of its dynamic media Web site. In 1999 she launched creativepro.com as an independent portal for creative professionals.
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Commentaires client les plus utiles sur Amazon.com (beta)
While most people recognize the contributions Apple and Microsoft made to computers, few realize how much Adobe was right in there with those other companies.
This book tells that story--and does so with humor, behind-the-scenes gossip, and inside information. What were the "Font wars" of 1989? What were Adobe's original plans for Photoshop? What was the original purpose for the Acrobat PDF format?
Even better the quotes from industry greats. What did Steve Jobs think the first time he saw PostScript added to a printer? How did designers such as Roger Black and Louis Fishauf feel about products such as Illustrator and Photoshop?
The book is filled with tons of candid photos of those early days. You'll gasp as you see the much-younger versions of today's famous speakers and industry giants. My favorite is the extremely young Steve Jobs (in a tie and jacket!) at the debut of the PostScript LaserWriter.
The author must have been given quite a bit of leeway with the writing because she also describes those times Adobe didn't get it exactly right. What were the mistakes Adobe made in their first Web page-creation program? What was the problem with the original distribution of Acrobat Reader? And who was the only person at Adobe who could easily use the original Illustrator Pen tool?
And in an age of trade paperbacks, this book is a physical joy--a beautifully bound embossed-hardcover book with a varnish-coated dust jacket. The inside pages are exquisitely designed, with full-color photos throughout the book.
This is the sort of book you pick up and read, then pick up again, then again, then again. There's always one more little tidbit to laugh or smile over.
It answered many questions that came up in my 10+ years of experience as a graphic design professional. Why Adobe this and how Adobe that.
The great thing about the book that it made me re-live my experiences; the advent of the mac and the LaserWriter, early releases of the software (it is quite touching to see pictures of the first, say, Illustrator), the successes and the failure the company went through. Those of us (graphic designers) who have pasted photostated type on the blue outline grid by hand will relate.
The book is about what and how things happened to allow us (graphic designers) to work the way we do today; it is, however, also about how Adobe changed the publishing world and global communication altogether.
Thumbs up on this one. Thank you Pamela Pfiffner for a great piece of research and writing. Thank you Adobe for the perseverance in bringing it all together towards the age of Network Publishing.