M2 Best Books, 11 September 2002
Book Description
Reinvention and the Road Ahead
"No company better reflects the zeitgeist of the Internet bubble than Yahoo!, which grew from a part-time hobby cataloging Web sites to a $130 billion media company to just another dot.com struggling to remake its business model–all within a span of seven years. Karen Angel walks readers through the company’s history, which is less about geeks and technology than it is about making technology less geeky (i.e., more accessible) to regular people. Along the way, the company’s founders, David Filo and Jerry Yang, learned many invaluable lessons. Inside Yahoo! is not only an interesting book but also an important one."
—Adam L. Penenberg, investigative journalist and coauthor of Spooked: Espionage in Corporate America
"Inside Yahoo! is a drama about people, but it also describes how Yahoo! the brand reflected the impact of the Internet. Initially perceived as a fad, it soon became a part of our lives so that now it is as hard for anyone to imagine life without Yahoo! as it is to imagine life without electricity. Yahoo! helped make the technology become invisible–like the Cheshire Cat."
—John Taysom, founder and Managing Partner, RVC Reuters Greenhouse Fund
