Présentation de l'éditeur
For undergraduate courses in International Business.
This Forecast 2003 update of International Business, Third Edition is designed to help students stay up-to-date with the critical changes occurring in the global economy�??to understand how the decisions and the choices facing businesspersons and consumers around the world are influenced by events and issues such as political upheavals, spread of new technologies, fluctuations in exchange rates, etc. Also, it shows them that which changes someone thinks are �??important�?? depends to a large extent on who they are and where they're from.
Quatrième de couverture
Bring the world into focus...
Forecast 2003 updated edition�??offers new examples throughout the text and additional coverage including international networking, the effects of 9/1 1, the introduction of the euro and more!
From supply chains to retail outlets, business activities are increasingly wired and global. To be prepared for this international marketplace, you must understand traditional business functions as they are influenced by geography, culture, and technology.
In the third edition of their internationally popular text, Ricky W. Griffin and Michael W. Pustay illustrate how successful managers must function in a competitive world.
FEATURES- Forty cases, many updated, plus eight comprehensive cases integrated throughout the book.
- New! Coverage of cultural and political forces affecting business.
- More than forty maps, plus updated tables and graphs.
- New! Three content boxes�??"Wiring the World," "Venturing Abroad," and "Bringing the World into Focus"�??highlight coverage of current issues related to technology, entrepreneurship, and doing business with a global perspective.
- Four "Point-Counterpoint" features provide opposing perspectives on controversial business topics�??global tobacco marketing, for example�??and serve as launch pads for student discussion and research into hotly debated contemporary issues.
- New! Updated student exercises, plus an FT.com activity.
- FINANCIAL TIMES World Business Newspaper. Discounted student subscription rates to the Financial Times newspaper, free to adopting instructors.
- GLOBE: Global Landscape of Business Environment, an optional CD ROM that can be packaged with the book, offers an electronic atlas with a variety of political and physical maps. Each of the nine geographic sections features content pertinent to students learning about international business, such as interactive exercises based on statistical data, culture and economics, plus a Geoconcepts section focusing the impact of geography on business decision making. (ISBN: 0-13-016285-X).
- Companion Website, www.prenhall.com/griffin, offers students and faculty current news articles, an interactive study guide, downloadable supplements, and more.
