Book Description
This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
JA Majors Book Info
Addresses global issues & describes concepts relevant to all international marketers, regardless of the extent of their international involvement. DLC: Export marketing.
--Ce texte fait référence à une édition épuisée ou non disponible de ce titre.
