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International Marketing
Philip R. Cateora (Auteur), John M. Hess (Auteur) Moyenne des commentaires client : Voir les offres de ces vendeurs.
Book Description
International Marketing by Cateora is the market leader and through many editions set the standard by which other international texts are measured. This course covers both the marketing of consumer and industrial products/services in global markets. This book will remain a market leader by staying... Lire la suite |
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