Internet Marketing: An Hour a Day (Anglais) Broché – 1 avril 2011
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Présentation de l'éditeur
If you′ve been seeking a practical, day–by–day, do–it–yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step–by–step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay–per–click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course–correct as you need.
- Provides step–by–step instruction to help you design, implement, and measure an internet marketing strategy
- Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers
- Breaks down intimidating topics into approachable, hour–a–day tasks
- Covers key topics in step–by–step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay–per–click strategies
- Offers expert guidance from an experienced and well–known internet marketer, Matt Bailey
Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll–up–your–sleeves guide!
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Commentaires client les plus utiles sur Amazon.com (beta)
This book breaks it down and with common sense approaches to all your marketing needs. Matt gives you a break down in a five part action plan that takes 18 weeks to complete. Part 1 addresses Understanding Today's Internet Marketing and provides a holistic approach on how to do it. Part 2 tells you how to Evaluate and Research and understanding key SEO, keyword, and principles of sales and marketing. Part 3 tells you how Develop Content that Converts. Part 4 tells you how to develop Good Site Architecture. Part 5 tells you how to Expand Your Reach and Measure Results. There is plenty more, but this is a quick summary of what Matt Bailey provides. This book is well worth the price.
I have read over 15 books on Internet marketing (information marketing too) in the last year and this rates as of the best. Great job Matt! Props from Inteljim dot com!
This books was different. From the first chapter I knew it was written by someone with extensive experience in the industry. Someone with a sound understanding of the basic principles of marketing and how they apply to the internet. A book that can guide you step-by-step from a total beginner to an advanced marketer.
I wish this book existed years ago and then perhaps I wouldn't have wasted so much time and resources on internet marketing strategies that just didn't really work.
Again, I cannot recommend this enough. If you want to holistic, actionable book that will greatly improve your understanding of internet marketing this should be your first port of call.