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Internet Marketing: An Hour a Day [Anglais] [Broché]

Matt Bailey

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Description de l'ouvrage

1 avril 2011
Proven, task–based approach to developing winning internet marketing campaigns If you′ve been seeking a practical, day–by–day, do–it–yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series , this book gives you step–by–step instruction and clear action plans for all crucial aspects of successful internet marketing:  SEO, website optimization, integration of social media and blogs, and pay–per–click strategies.  Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course–correct as you need. Provides step–by–step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour–a–day tasks Covers key topics in step–by–step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay–per–click strategies Offers expert guidance from an experienced and well–known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll–up–your–sleeves guide!

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Descriptions du produit

Quatrième de couverture

A Step–by–Step Guide This is the ultimate comprehensive guide to do–it–yourself Internet marketing. Using the popular An Hour a Day approach, this smart, proven plan for Internet marketing success gives you a day–by–day, step–by–step plan that covers all aspects of successful online marketing. Learn how to optimize your site for users and search engine rankings, craft compelling content, develop winning pay–per–click campaigns, use and react to website analytics, and leverage the power of social media to put your marketing efforts over the top. Inside, find everything you need to increase your website′s rankings, visitors, and sales. Evaluate your current website, figure out what you want visitors to do, and set goals Understand basic SEO, on– and off–page ranking factors, and keywords Create content that converts your visitors to paying customers Learn ten old–school sales techniques that work like a charm on websites Apply keyword research strategies that will be a foundation for a total marketing plan Master the power of the technology—links, redirects, dynamic URLs, e–commerce, and more Get control of social media—learn which types work best for you and adapt them to your business Take the organic view of pay–per–click marketing and avoid the five biggest PPC mistakes Measure with analytics, see what′s working, respond to market trends, and identify improvements You′ll also find: Essential hints, tips, and techniques for everyone from one–person shops to Fortune 500 companies Real–world case studies that illustrate successes to learn from and mistakes to avoid Praise for Internet Marketing: An Hour a Day "In the sea of Internet marketing books, this one rises to the top for its clarity and focus on generating ROI. It should be required reading for all business owners."—Eric Greenberg, Faculty Chair, Center for Management Development, Rutgers University "Matt Bailey does a phenomenal job making the complex simple. He gives you the master plan to follow so you can develop the core skills to drive traffic to your website, analyze what that traffic is doing, and persuade that traffic to take more actions on your website."—Bryan Eisenberg, bestselling author and professional speaker "Even the most time–strapped technophobe can understand Matt′s easy–to–follow steps, implement his suggestions, and drive qualified website traffic."—Heather Lloyd–Martin, former chair, Direct Marketing Association Search Engine Marketing Council,and CEO, SuccessWorks Search Marketing "If you have a struggling site and can′t figure out why it isn′t performing?better, or if you just got your first PC and know your new business needs a Web presence, this book will more than repay you. It will build your business."—Charles Prescott, Editor, Prescott Report, and Director, Direct Marketing Association

Biographie de l'auteur

Internet marketing expert Matt Bailey is founder and President of SiteLogic Marketing, where he has more than 15 years of experience helping such companies as Goodyear, Hilton International, Samsonite, American Greetings, Proctor & Gamble, Eaton Corporation, and Google create, implement, and measure comprehensive strategies for search engine marketing, website analytics, website usability, and social media. He speaks regularly at such key trade shows as Search Engine Strategies (SES), Direct Marketing Association (DMA), and the American Advertising Federation. He also is an instructor for the DMA′s Online Marketing Academy, an adjunct faculty member at Rutgers University, and faculty member of Market Motive. Matt also serves on the Advisory Board of Search Engine Strategies and maintains a popular blog on Internet marketing (sitelogicmarketing.com/blog).

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Dans ce livre (En savoir plus)
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Couverture | Copyright | Table des matières | Extrait | Index | Quatrième de couverture
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Amazon.com: 4.6 étoiles sur 5  18 commentaires
16 internautes sur 18 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 A must read for any online marketer. 5 avril 2012
Par jvalequin - Publié sur Amazon.com
Format:Broché
Last year I took on an adjunct teaching position at Western Kentucky University to teach a course titled: Marketing on the WWW. When I began my search for a text to accompany the class, I thought I had my work cut out for me. Luckily, I stumbled upon this book at Barnes and Noble. I knew from scanning the first few chapters that Matt was offering exactly what I needed to supplement my course. What I did not know was just how much this book would go on to challenge some of my own assumptions about SEM, SEO, and website design. I can say, without a doubt, my understanding of this subject is now fundamentally different and exponentially better.
4 internautes sur 4 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Valuable Handbook for Successful Internet Marketing. 5 août 2012
Par Erik Holladay - Publié sur Amazon.com
Format:Broché|Achat vérifié
Matt Bailey is a true, authentic, holistic authority on web marketing. Matt's approach is to take his experience and expertise and apply it for practical, tangible, results. His book "Internet Marketing: An Hour a Day" fits this useful philosophy precisely. He provides a fantastic overview on the key factors involved in successful internet marketing... then dives in to teach the details and effective steps and actions... the vital "how to" needed in order to make things happen and so you can WIN at internet marketing. This is a book you should read if you are involved with Internet Marketing, at any level. I hope my competitors never read this book!
6 internautes sur 7 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Best book I have read on Internet Marketing! 29 novembre 2011
Par J. Latour - Publié sur Amazon.com
Format:Broché
Matt Bailey has done all entrepreneurs a great service by writing this book. I initially read the e-book version, but just ordered the hard copy, so I can have it on my reference shelf. Bailey's book is not only entertaining, but it keeps your interest. If you are new to the "Internet Marketing" scene, then you need to read his book. If you are a seasoned pro, then you need to read it too!

This book breaks it down and with common sense approaches to all your marketing needs. Matt gives you a break down in a five part action plan that takes 18 weeks to complete. Part 1 addresses Understanding Today's Internet Marketing and provides a holistic approach on how to do it. Part 2 tells you how to Evaluate and Research and understanding key SEO, keyword, and principles of sales and marketing. Part 3 tells you how Develop Content that Converts. Part 4 tells you how to develop Good Site Architecture. Part 5 tells you how to Expand Your Reach and Measure Results. There is plenty more, but this is a quick summary of what Matt Bailey provides. This book is well worth the price.

I have read over 15 books on Internet marketing (information marketing too) in the last year and this rates as of the best. Great job Matt! Props from Inteljim dot com!
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Internet marketing 18 janvier 2013
Par Jeff McLeod - Publié sur Amazon.com
Format:Broché|Achat vérifié
Complete and easy to understand...it gives me a competitive advantage. It will help you get a deeper understanding of the subject starting from zero.
2 internautes sur 3 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Credible, useful, actionable... 3 janvier 2012
Par richard kerr - Publié sur Amazon.com
Format:Broché
I am very impressed with this book. I have been working in the web design industry for the past 5 years and I have always found it extremely difficult to find credible, useful, actionable information on internet marketing.

This books was different. From the first chapter I knew it was written by someone with extensive experience in the industry. Someone with a sound understanding of the basic principles of marketing and how they apply to the internet. A book that can guide you step-by-step from a total beginner to an advanced marketer.

I wish this book existed years ago and then perhaps I wouldn't have wasted so much time and resources on internet marketing strategies that just didn't really work.

Again, I cannot recommend this enough. If you want to holistic, actionable book that will greatly improve your understanding of internet marketing this should be your first port of call.
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