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It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book (Anglais) Broché – 1 juin 2003

3 commentaires client

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  • It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book
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  • Damn Good Advice : (For People With Talent!)
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Descriptions du produit

Présentation de l'éditeur

Con questo libro Paul Arden intende fornire una guida concisa per rendere "pensabile l'impensabile e possibile l'impossibile" e consegna al lettore risposte a domande che si pongono giorno per giorno. Paul Arden ha lavorato a lungo in pubblicità.

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Détails sur le produit

  • Broché: 128 pages
  • Editeur : Phaidon Press (1 juin 2003)
  • Collection : Design
  • Langue : Anglais
  • ISBN-10: 0714843377
  • ISBN-13: 978-0714843377
  • Dimensions du produit: 12,1 x 1,3 x 17,8 cm
  • Moyenne des commentaires client : 3.7 étoiles sur 5  Voir tous les commentaires (3 commentaires client)
  • Classement des meilleures ventes d'Amazon: 1.635 en Livres anglais et étrangers (Voir les 100 premiers en Livres anglais et étrangers)
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Format: Broché
Rapide à lire, c'est un rôle de petit bouquin. Adressé au jeune publicitaire il parle en fait à tout le monde
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3 internautes sur 5 ont trouvé ce commentaire utile  Par agreoles le 2 mars 2011
Format: Broché
So disapoiting... It's a waste of money ... I did learn nothing and the font size (extremelly large) is a bit insulting.
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0 internautes sur 6 ont trouvé ce commentaire utile  Par Sonnenbluma le 4 juillet 2010
Format: Broché
J'ai bien recu l'article, rapidement en plus, et il est tout à fait comme prévu.
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Commentaires client les plus utiles sur Amazon.com (beta)

Amazon.com: 151 commentaires
84 internautes sur 91 ont trouvé ce commentaire utile 
It's Not How Bad the Book Is, It's How Good You Thought It Would Be 28 décembre 2010
Par designer.eb - Publié sur Amazon.com
Format: Broché
The title of this book had me very excited to read its content. I thought for sure I'd find some insightful commentary about building and exuding confidence in yourself and your work. Perhaps there would be some helpful tips on re-shaping your thinking and setting goals and ways to achieve aspirations you weren't entirely sure you could reach. Maybe there'd even be some creative tidbits to appeal to my designer self. I'm sad to say I found very few if any of these things in the book.

I've read some reviews of people complaining that the cover is mis-leading to those not within the advertising industry and I can certainly understand their point. Many of Arden's thoughts are framed from the perspective of an ad exec or creative director. This didn't deter me personally as I have a background in advertising though I've since moved into consulting and user experience design. What did bother me, however, was the old-school mentality of his advice. The advice perpetuates what many now consider to be harmful practices to the industry such as spec work and exaggerating in ways that seem smarmy-leading to consumers' mistrust in the ad industry. I even found some suggestions in this book to be downright offensive. For example, he suggests creating business cards for yourself which twist your title or company in very mis-leading ways. He suggests a "Pump Attendant" create cards for himself that tout "Petroleum Executive" and that a first-year student of architecture print cards which lead the recipient to believe they OWN an architectural firm. I suppose I can see his point if it's that we should not feel hindered by our current title but be willing to explain, with confidence, our true value or future value. But why can't you talk up your good qualities, willingness to learn, strong work ethic and do it all while being confident AND honest? I'd never want to work with someone that I felt intentionally deceived me about their position or status to get ahead.

And lastly, I don't feel the author went into enough depth on any of the topics in this book. His thoughts are sometimes disjointed and mostly superficial. I'd have rathered he choose one or two points in this book and give more in-depth analysis, personal anecdotes and solid advice based on his experiences. I did decide to give this book two stars because I found three or four morsels of valuable insight and there are some nice quotes in the back. I suppose if that's all you're looking for and you're willing to pay $10 for it, then this book isn't all that bad. But, for my expectations and for my money, it just wasn't enough.
82 internautes sur 89 ont trouvé ce commentaire utile 
Great motivation for anyone doing anything creative 19 août 2005
Par richard winchell - Publié sur Amazon.com
Format: Broché
Before you get confused by the "World's best selling book" tagline, read the title of the book again. "It's not how good you are, it's how good you want to be." Obviously, Arden aspires to have this be the world's best selling book.

All of the advice in this book comes out of Arden's experience in the advertising industry, but it has value for everyone doing work in creative fields. (And as many have said, business as a whole is a creative pursuit.) Even the advice that seems to be advertising-centric has wider relevance, if you open your mind a bit.

There's a lot of very good advice in this book, presented in a very easy to digest format. I come back to this book again and again whenever I need a pep talk, and every time it works. How are being unafraid of failure, having ambition, and being open to new ideas not relevant to your life?
8 internautes sur 8 ont trouvé ce commentaire utile 
Here's why this is a great book 28 janvier 2012
Par Laura Rodriguez - Publié sur Amazon.com
Format: Broché
Paul Arden's books are among my favorites.

Each time I feel the need for a moral boost, I reach out for "It's not how good you are ..." and the companion book " whatever you think, think the opposite."

Both books contain a collection of aphorism on business and creativity, nicely illustrated.

A lot of reviewers complain about this book . . . It's true that the author has a style that's polarizing -- but it's part of the jolt. This book is a kick in the pants, not an in-depth essay.

One-liners books (or books with quotes) are here to give instant rush of inspiration -- not help solve complex problem. In this context, this book works very nicely.

The first four pages pack serious punch -- they suggest that no matter where we start, it's up to us to make it happen. Arden destroys the idea that "if only we were different" we could succeed in our life. I found this very honest and refreshing.

Pros: fun, fast read, inspiring.
Cons: short, fast read

If you look for something in the same genre, I also recommend You Are a Circle: A Visual Meditation for the Creative Mind
13 internautes sur 15 ont trouvé ce commentaire utile 
Inspirational advice for creative individuals! 27 décembre 2004
Par Tim Burness - Publié sur Amazon.com
Format: Broché
"The world's best-selling book" (the tongue-in-cheek subtitle), is a great little collection of ideas, suggestions and practical advice from a man responsible for many successful British advertising campaigns over the last 25 years. Although there is a practical bias towards the business world of advertising and media, this book is likely to appeal to any individual who is interested in creativity and thinking for themselves. It is beautifully designed and very entertaining.

In the first few pages, Paul Arden encourages you to set your goals high and aim beyond what you believe you are capable of. Then there are "The Fundamentals" such as "Do not seek praise. Seek criticism", "Give away everything you know, and more will come back to you", "Don't promise what you can't deliver". My favourite is "It's right to be wrong", where Arden points out how anything is possible when you're not trying to be right. The risk is greater, you are in the unknown, but "there's more chance of it being amazing".

A combination of "common sense", awareness, business advice, communication skills, positive thinking, a few presentation tricks and some quirky strokes of genius. Great stuff.
6 internautes sur 6 ont trouvé ce commentaire utile 
A Great little book! With Pick-Me-Up again Quality 26 décembre 2005
Par Deremiah *CPE - Publié sur Amazon.com
Format: Broché
I picked it up because the title grabbed me but when I looked inside the pictures did too! Author Paul Arden has put together a highly illustrated book which integrates the words almost seemlessly with the images.

Definitely a book written with an advertising edge for anyone who is working in any field where creativity is needed (and that's in every job in any part of the world). Because it's small you can pick it up and drive through a few pages without any difficulty. Text is large enough to be read by anyone making it very easy on the eyes.

What is really moving is that the concepts are easy to grasp making it simple to apply the ideas Paul has shared. You'll appreciate this aspect if you're a busy person with hardly no time to read. And if you've read any of my other reviews you know how important and mind growing a book has to be for me to read. So yes, this book has all the right pieces in the construct for you to achieve great mental development and a few laughs along the way. You'll enjoy it if you like books with an upbeat and insightful nature.

Your Servant, Deremiah, *CPE
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