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It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book [Anglais] [Broché]

Paul Arden
3.0 étoiles sur 5  Voir tous les commentaires (2 commentaires client)
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Détails sur le produit

  • Broché: 128 pages
  • Editeur : Phaidon Press (1 juin 2003)
  • Collection : Design
  • Langue : Anglais
  • ISBN-10: 9780714843377
  • ISBN-13: 978-0714843377
  • ASIN: 0714843377
  • Dimensions du produit: 17,8 x 12,2 x 1,5 cm
  • Moyenne des commentaires client : 3.0 étoiles sur 5  Voir tous les commentaires (2 commentaires client)
  • Classement des meilleures ventes d'Amazon: 3.411 en Livres anglais et étrangers (Voir les 100 premiers en Livres anglais et étrangers)
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Commentaires client les plus utiles
2 internautes sur 4 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 Terrible book... I'd not recommend it to anyone 2 mars 2011
Par agreoles
So disapoiting... It's a waste of money ... I did learn nothing and the font size (extremelly large) is a bit insulting.
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0 internautes sur 3 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Très satisfaite 4 juillet 2010
J'ai bien recu l'article, rapidement en plus, et il est tout à fait comme prévu.
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Amazon.com: 4.0 étoiles sur 5  97 commentaires
71 internautes sur 78 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Great motivation for anyone doing anything creative 19 août 2005
Par richard winchell - Publié sur Amazon.com
Before you get confused by the "World's best selling book" tagline, read the title of the book again. "It's not how good you are, it's how good you want to be." Obviously, Arden aspires to have this be the world's best selling book.

All of the advice in this book comes out of Arden's experience in the advertising industry, but it has value for everyone doing work in creative fields. (And as many have said, business as a whole is a creative pursuit.) Even the advice that seems to be advertising-centric has wider relevance, if you open your mind a bit.

There's a lot of very good advice in this book, presented in a very easy to digest format. I come back to this book again and again whenever I need a pep talk, and every time it works. How are being unafraid of failure, having ambition, and being open to new ideas not relevant to your life?
49 internautes sur 53 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 It's Not How Bad the Book Is, It's How Good You Thought It Would Be 28 décembre 2010
Par designer.eb - Publié sur Amazon.com
The title of this book had me very excited to read its content. I thought for sure I'd find some insightful commentary about building and exuding confidence in yourself and your work. Perhaps there would be some helpful tips on re-shaping your thinking and setting goals and ways to achieve aspirations you weren't entirely sure you could reach. Maybe there'd even be some creative tidbits to appeal to my designer self. I'm sad to say I found very few if any of these things in the book.

I've read some reviews of people complaining that the cover is mis-leading to those not within the advertising industry and I can certainly understand their point. Many of Arden's thoughts are framed from the perspective of an ad exec or creative director. This didn't deter me personally as I have a background in advertising though I've since moved into consulting and user experience design. What did bother me, however, was the old-school mentality of his advice. The advice perpetuates what many now consider to be harmful practices to the industry such as spec work and exaggerating in ways that seem smarmy-leading to consumers' mistrust in the ad industry. I even found some suggestions in this book to be downright offensive. For example, he suggests creating business cards for yourself which twist your title or company in very mis-leading ways. He suggests a "Pump Attendant" create cards for himself that tout "Petroleum Executive" and that a first-year student of architecture print cards which lead the recipient to believe they OWN an architectural firm. I suppose I can see his point if it's that we should not feel hindered by our current title but be willing to explain, with confidence, our true value or future value. But why can't you talk up your good qualities, willingness to learn, strong work ethic and do it all while being confident AND honest? I'd never want to work with someone that I felt intentionally deceived me about their position or status to get ahead.

And lastly, I don't feel the author went into enough depth on any of the topics in this book. His thoughts are sometimes disjointed and mostly superficial. I'd have rathered he choose one or two points in this book and give more in-depth analysis, personal anecdotes and solid advice based on his experiences. I did decide to give this book two stars because I found three or four morsels of valuable insight and there are some nice quotes in the back. I suppose if that's all you're looking for and you're willing to pay $10 for it, then this book isn't all that bad. But, for my expectations and for my money, it just wasn't enough.
10 internautes sur 12 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Highly creative book about becoming more creative 25 juillet 2007
Par Robert Alan Black - Publié sur Amazon.com
This is a highly creative book about becoming more creative. It is filled with provoking thoughts and exercises. I recommend this book very much to anyone seeking to expand, enrich, widen their personal creativity. It could easily be a supplementary textbook for many courses in high school and college.
24 internautes sur 32 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 Lots of inspiring quotes but is it worth the price? 1 avril 2004
Par Hizon - Publié sur Amazon.com
This book is packed with wisdom and insights on how to succeed in any creative based business. It will inspire you and push you to heights you never knew you can reach However, the way it is written/presented makes it one of tthe greatest rip-offs of the year. It is basically a collection of one liners and phrases. Not that what's written are rubbish (it is very helpful) but some are obvious common sense. It is a very quick read, I managed to read the WHOLE book in a bookstore while standing. This where I balk at recommending this book for purchase. Borrow it from someone or wait when for it in the bargain bin or used books section because spending for the cover price is not worth the content.
9 internautes sur 11 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Title says all 10 décembre 2005
Par Michelle - Publié sur Amazon.com
I knew I had to buy the book when I looked through it at the store. It's pretty and designed well. It's dimensions are pleasing, and the size perfect for one sitting. Since Arden has experience in the advertising industry, he knows how to keep my attention. And that means it's not some how-to book with lots of text. The book is meant to stimulate you, not cram you full of advice. So, it's not "fluff."

Though my copy was taken from me, I still remember many parts of the book and plan to buy another. This book is indeed for everyone, not just those in advertising. Arden merely uses his own experience in his field to make a universal point.
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