Commencez à lire Jab, Jab, Jab, Right Hook sur votre Kindle dans moins d'une minute. Vous n'avez pas encore de Kindle ? Achetez-le ici Ou commencez à lire dès maintenant avec l'une de nos applications de lecture Kindle gratuites.

Envoyer sur votre Kindle ou un autre appareil

 
 
 

Essai gratuit

Découvrez gratuitement un extrait de ce titre

Envoyer sur votre Kindle ou un autre appareil

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
 
Agrandissez cette image
 

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World [Format Kindle]

Gary Vaynerchuk
5.0 étoiles sur 5  Voir tous les commentaires (3 commentaires client)

Prix conseillé : EUR 17,45 De quoi s'agit-il ?
Prix éditeur - format imprimé : EUR 24,94
Prix Kindle : EUR 11,81 TTC & envoi gratuit via réseau sans fil par Amazon Whispernet
Économisez : EUR 13,13 (53%)

App de lecture Kindle gratuite Tout le monde peut lire les livres Kindle, même sans un appareil Kindle, grâce à l'appli Kindle GRATUITE pour les smartphones, les tablettes et les ordinateurs.

Pour obtenir l'appli gratuite, saisissez votre adresse e-mail ou numéro de téléphone mobile.

Formats

Prix Amazon Neuf à partir de Occasion à partir de
Format Kindle EUR 11,81  
Relié EUR 18,60  
CD, Livre audio, CD --  


Descriptions du produit

Présentation de l'éditeur

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

Quatrième de couverture

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.


Détails sur le produit


En savoir plus sur l'auteur

Découvrez des livres, informez-vous sur les écrivains, lisez des blogs d'auteurs et bien plus encore.

Quels sont les autres articles que les clients achètent après avoir regardé cet article?


Commentaires en ligne

4 étoiles
0
3 étoiles
0
2 étoiles
0
1 étoiles
0
5.0 étoiles sur 5
5.0 étoiles sur 5
Commentaires client les plus utiles
4 internautes sur 4 ont trouvé ce commentaire utile 
Format:Relié|Achat vérifié
Dans son livre, l’auteur utilise l’analogie de la boxe pour décrire de manière imagée les éléments essentiels d’une stratégie social media gagnante.

D’abord, vous apprendrez à prêter attention au contexte et à créer un contenu qui résonnera auprès de votre audience ; un contenu pertinent, capable de susciter l’émotion, d’inspirer et de créer le word-of-mouth nécessaire pour atteindre vos objectifs business.

Ensuite, vous vous initierez à l’art de la boxe version ‘social media’ et vous verrez quand donner des « Jabs » (micro-contenus ayant pour objectif de divertir, informer, éduquer) et quand donner le « Right hook « (le call-to-action qui déclenchera la réalisation de votre objectif).

Enfin, vous explorerez au travers de nombreux exemples les caractéristiques des principales plateformes de réseaux sociaux et vous découvrirez comment raconter votre histoire en respectant leurs usages et en évitant les erreurs les plus courantes.
Avez-vous trouvé ce commentaire utile ?
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Good jab, Gary ! 11 décembre 2013
Format:Format Kindle|Achat vérifié
OK, let's acknowledge it : it is a powerful right hook, not a jab.
JJJRH gives you all the tools and insights you need if you are new in the Social Media Business.
The exemples are clear and well-chosen, you will think twice before posting anything on Facebook, Twitter or Pinterest !
This book is the perfect sequel to The Thank You Economy !
Avez-vous trouvé ce commentaire utile ?
5.0 étoiles sur 5 Des études de cas pour affiner votre stratégie digitale 30 décembre 2013
Format:Relié|Achat vérifié
Gary Vaynerchuk nous fait part de son expertise digitale avec ce livre. La plupart des "experts" considèrent les médias sociaux comme des canaux de distribution. La thèse défendue dans ce livre est que les médias sociaux sont des plateformes de storytelling dont les marques doivent se servir pour montrer leur côté humain.

Il faut donner un maximum pour ensuite espérer obtenir des ventes en retour (au lieu de chercher à vendre à tout prix comme on peut le voir presque partout aujourd'hui). L'auteur nous montre quels types de contenus publier sur les principales plateformes sociales à travers des dizaines d'exemples. C'est très enrichissant et on y apprend beaucoup.

L'étude du lancement du livre est aussi intéressante, vous pourrez y jeter un oeil ici : [...]

Bonne lecture si vous décidez de vous le procurer :)
Avez-vous trouvé ce commentaire utile ?
Commentaires client les plus utiles sur Amazon.com (beta)
Amazon.com: 4.7 étoiles sur 5  467 commentaires
219 internautes sur 238 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 be careful with the examples! (and don't buy kindle) 12 janvier 2014
Par Lindsay S. Nixon - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
I met Gary some years ago. We tweeted at each other for a while and then... lived our lives. I hadn't thought about Gary (or his work) in years (plural) until one day his team started tweeting at me, asking if I'd pre-ordered the book. I checked the book out but didn't desire it, and went on with my life til his team followed up again. Then guilt-trip Facebook ads by Gary popped up everywhere until I finally ordered it.

I've now read it, and while I rated his other books fairly well, I can't in good conscience do that again. If you just signed up for Facebook today -- you might find this book helpful, though, be VERY careful with some of the examples. A few of the examples for FB ads Gary gives are in violation of Facebook's terms and you can be deleted. Gary is only showing off what other pages did, but it irked me that he would show ads and praise them (knowing people will likely mimic them) without saying oh, BTW, doing this can get your page deleted forever.

You'll also find outdated or irrelevant information. For example, Gary spends a long time talking about EdgeRank on FB (which Facebook killed months ago, and this is old news). Gary himself then says this several pages later. THEN WHY DID YOU JUST SPEND 10 MINUTES TALKING ABOUT EDGERANK?

I admire what Gary does, and I don't discount he's a media maven and social star (and some of the points he makes are true) but unless you're truly a beginner, I can't see getting much use out of this book (and even then, please check the rules and terms of service for twitter, instagram, fb, etc before doing ANY of the examples).

UPDATE: I left this out of my original review, but would like to add: this book certainly had some valid and thought provoking points, but felt like it was mostly theory (his theory), which normally I wouldn't mind, except the marketing for this book, as well as the premise of the book, promises you'll know *exactly* what to do, but I found very few actionable steps. I didn't leave this book with any new ideas. It confirmed some thoughts I had (and you'll find I said the same thing about Gary's last book, that the book left me thinking my gut instincts and practices were right), and that's nice, but I just didn't get much out of it otherwise. I'm sorry I was so disappointed, but I do continue to recommend the other books by Gary to others, and I am a CrushIt! success story, so it does pain me to write this review.

KINDLE: Do not buy the kindle version unless you plan to read it on your computer. It's impossible to read any of the example images on a kindle or phone. They are so tiny and if you magnify them its too blurry to see what it is or read it anyway
70 internautes sur 78 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Crushed It. Thank You. 5 octobre 2013
Par Warren Rachele - Publié sur Amazon.com
Format:Relié|Commentaire client Vine pour produit gratuit (De quoi s'agit-il?)
The third volume in the Gary Vee library is the long-awaited `how' following his first two books that motivated readers to get in the game first and then figure out the rules of the sport second. In `Jab Jab', Gary tempers his unbelievable intensity and channels his depth of experience into page after page of tutoring on how to tell your brand's story on every major social media platform. This book is a [forgive me] knockout.

Vaynerchuk gets it. The temptation to hit your social media consumers with the big hit on every post is huge, but ineffective. The environment is not conducive to the constant pounding and a brand can be quickly tuned out by people who have the ability to filter the content they receive today like never before. The necessity of building a relationship with readers/viewers/media consumers is the foundation of Vaynerchuk's method. His Wine Library experience taught him well.

The most helpful component of the book is the Color Commentary section that concludes each platform's chapter. Viewing examples of what to do and not to do in the gospel of Gary gives legs to his explanation of the storytelling process. Buy the book and put it to work.
64 internautes sur 72 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Social Media Language 101 31 octobre 2013
Par Bradley Bevers - Publié sur Amazon.com
Format:Relié|Commentaire client Vine pour produit gratuit (De quoi s'agit-il?)
I have a ton of social media books on my shelves, but none of them work quite the same angle as this author. While many books focus on the 'how-to' of a specific platform, or even go into detailed accounts of exactly what to post, this book focuses on something much more interesting: storytelling.

The author argues that stories change with each platform, and then goes on to show how your story should change in each instance. His six rules for storytelling on social media platforms inform the more detailed advice he gives for Facebook, Twitter, Instagram, Pinterest, & Tumbler.

The six rules of outstanding content:

1. It's native.
2. It doesn't interrupt.
3. It doesn't make demands - often.
4. It leverages pop culture.
5. It's micro.
6. It's consistent and self-aware.

Simple rules, but implementing them without some guidance would be daunting. Gary spends time on each of the five platforms and shows exactly what works and what doesn't. The case studies at the end of each chapter are worth the price of the book alone.

Concluding thoughts:

* The Facebook & Twitter chapters were the most helpful
* You will learn something here that will improve you social media presence
* Engaging, easy read
* Great idea

If you own or work in any business, this is a great place to start. It's not a how-to and the author expects some media savvy on the part of the reader, but what you will learn about storytelling on different platforms will be invaluable for your company if you apply it appropriately. Highly recommended.
19 internautes sur 19 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Get Measurable Results! 3 janvier 2014
Par Aaron Babcock, Editor - Publié sur Amazon.com
Format:Format Kindle|Achat vérifié
My company has had a lot of success with social media the past couple of years. However, by implementing some of the strategies in this book, we immediately saw a 240% increase in reach over our best posts from the previous 3 months. Hard to imagine a brand that wouldn't benefit from this book.
41 internautes sur 49 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 Nothing New For The Experienced. 10 décembre 2013
Par Quirky Girl - Publié sur Amazon.com
Format:Relié|Commentaire client Vine pour produit gratuit (De quoi s'agit-il?)
I wish I could lie about this review because I love Gary V. I love his spirit and his enthusiasm. He arrived on the social media scene and embraced it when most people swore it was a passing fad or couldn't be bothered (the same people who now must hold up the waitress by "checking in" on Foursquare before they can give their drink order).
That said, this book was a failure for me. (Edit to add - I am very very picky when it comes to business books)
The first fail was comparing social media/engaging with customers to boxing. I just couldn't get past the vision of "knocking out" customers. This seems odd, I know -and I love hockey, and a great hockey fight, so I'm not opposed to sporting violence, but "jabbing" customers, right hooking customers, etc - it would make my brain pause, take me OUT of the message because it seemed to contradict the message of engaging - instead of "embracing" the customer, you "knock them out" which to me, is NOT a good thing.
The other big fail is much of the advice.
For me, Gary was an inspiration because he was learning and didn't seem to have a "Plan" - he was just being Gary. Now, I feel like he's falling into the trap of advertising - instead of embracing your quirks and just being yourself, he wants you to "plan" on how to best produce and distribute to knock out your customer.
He gives some examples and, as being a consumer, I feel what he is advising doesn't work (at least, for me). Facebook, for example, he advises not to constantly sell. I totally agree with that - however, he advises to, instead of sell, post something (a gorgeous photo of nature with and inspiring quote and then somehow link your product to that) - which is BORING and I, as a consumer, am sick of all the brands on FB constantly posting. I turned them ALL off except for Bluntcard because they are funny and they only post when there is new content.
Perhaps this is for "newbies" to social media, branding, or business. But for me, this was nothing new. As a matter of fact, it seemed to fly directly against what I always thought Gary V stood for (authenticity).
One book that changed me and really inspired me was The Tipping Point by Gladwell. I always feel I'm looking for books similar to The Tipping Point, something that challenges everything you've ever learned. One of the most recent books that I loved and had so many AH HA moments was Unconscious Branding by Douglas Van Praet. It's not a "how to manual" but offers fascinating insight that an entrepreneur could easily channel into their business.
I'd give him 5 stars for his personality (which I feel didn't come through in his book, actually) and spirit, but this book, for me, was no stars (but I just couldn't bring myself to give him 1 star).
If you read business books, this one offers nothing new, so you can sleep well knowing you saved a few bucks and some time. Perhaps if you're new - this might be for you?
Ces commentaires ont-ils été utiles ?   Dites-le-nous
Rechercher des commentaires
Rechercher uniquement parmi les commentaires portant sur ce produit

Discussions entre clients

Le forum concernant ce produit
Discussion Réponses Message le plus récent
Pas de discussions pour l'instant

Posez des questions, partagez votre opinion, gagnez en compréhension
Démarrer une nouvelle discussion
Thème:
Première publication:
Aller s'identifier
 

Rechercher parmi les discussions des clients
Rechercher dans toutes les discussions Amazon
   


Rechercher des articles similaires par rubrique