Descriptions du produit
Book Description
The Most Comprehensive Monograph on the Pioneering Swiss Graphic Designer Ever Published
"A visual poet, a resourceful designer, and a pioneer in education--across all forms his creations spoke with the same unified harmony of line, color, and image. He taught discipline, clarity, honesty, and integrity through example. In a profession critically short on such values, his life and work continue to personify the ideal of a committed, humane, and conscientious designer." Kerry William Purcell, author
Josef Müller-Brockmann (1914-96) was one of the most important and prolific voices of graphic design who created many of twentieth century's most significant and memorable posters. He was a leading practitioner and theorist of the Swiss Style, which emphasized cleanliness, readability, and objectivity. Beginning with the opening of his own studio in Zurich in 1936 and working until his death in 1996, the mark he left behind is immeasurable.
JOSEF MÜLLER-BROCKMANN by Kerry William Purcell, is the most comprehensive monograph on the graphic designer ever published--including over four hundred images culled from the designer's personal archive. Presenting the entire range of Müller-Brockmann's career, ranging from his most famous works to never before seen projects, this volume is essential for design students, professional designers, or anyone interested in the history of graphic design.
Müller-Brockmann's work ranged from social/civic projects such as posters for the Swiss Automobile Club and Zürich Police to commercial projects for IBM (for whom he was the design advisor in western Europe), Rosenthal, and Hermes Typewriters. He was also an influential mentor to contemporary designers, writing a number of books on graphic design and its history. His contributions to magazines such as "New Graphic Design," his design philosophies, and his ability to create design systems secure his status as a key figure in spreading the Swiss design ethic internationally.
Müller-Brockmann began his career as an illustrator, where his keen awareness for the quality of forms first emerged. He is perhaps best-known as graphic design's foremost proponent of grid systems to assist in functional and objective design. The grid system allowed him to organize his subject matter to create the most effective design. Even his designs that appear free of structure were rigidly organized by Müller-Brockmann beneath the surface. Müller-Brockmann was also an accomplished photographer, often integrating experimental photography, photomontages, and light paintings into his design work. The grid system, industrial typefaces, and the use of photographic images rather than illustrations were Müller-Brockmann's trademark and, ultimately, the classic emblems of Swiss graphic design.
This new book offers readers the ability to approach Müller-Brockmann's work from several points of view, resulting in an extension of his influence on graphic design beyond his familiar poster work. Illustrated by images of the final designs, sketches, and production drawings from his archive--and with long captions explaining in detail the design structure and the client's instructions--this extraordinary monograph traces Müller-Brockmann's life from his childhood through early training, rarely seen designs for the theater, famous posters for the Zurich art scene, corporate design work for clients, and, finally his efforts to educate young designers.
About the author
Kerry William Purcell is a writer, lecturer, and design historian. His work has appeared in such magazines as Baseline and Eye. His previous books for Phaidon include Alexey Brodovitch (2002) and Weegee (2004). He lives in Kent, United Kingdom.
Détails sur le produit
Souhaitez-vous compléter ou améliorer les informations sur ce produit ? Ou faire modifier les images?
|
En savoir plus sur l'auteur
Découvrez des livres, informez-vous sur les écrivains, lisez des blogs d'auteurs et bien plus encore.
› Consultez la page Kerry William Purcell d'Amazon
› Consultez la page Kerry William Purcell d'Amazon
Associer des mots-clés à ce produit(De quoi s'agit-il ?)Considérez votre mot-clé comme une sorte d'étiquette définissant parfaitement ce produit.
Les mots-clés aident les clients à organiser et trouver leurs articles favoris. |
Vendre une version numérique de ce livre dans la boutique Kindle.
Si vous êtes un éditeur ou un auteur et que vous disposez des droits numériques sur un livre, vous pouvez vendre la version numérique du livre dans notre boutique Kindle.
En savoir plus
Commentaires en ligne
Commentaires client les plus utiles
Format:Relié
Muller-Brockmann is rightly regarded as one of the leaders of the Swiss school of graphic design which had a huge influence on other designers, especially in Europe but also in North America and Kerry Purcell has written, what will probably be considered, the definitive biography.
Large in size and published by Phaidon I was expecting something that would put his work in context and in particular I wanted to see extensive examples of this creative output which I had seen in many other books and magazines but being able to see them all in one place would be fascinating.
I found the book disappointing though, both in the editorial and production. There are too many pages devoted to his early life, upbringing, paintings and especially graphic design up to the fifties and Muller-Brockman (when he was thirty-five) considers much of this work mediocre. I think his output really only becomes interesting from the early fifties onwards with a series of stunning concert posters and the sort of work shown in New Graphic Design magazine. Issue seven had a long (thirty-seven pages) article he wrote called `A Training System for the Graphic Designer' and I would have expected to see more than just the one spread from this article shown on page 149 of the book. The covers to four of his books are shown but not spreads from inside, the distinctive brochure work for Rosenthal ceramics has too few examples to really convey the beauty of the work he did for them. The concert posters, fortunately displayed large, do look a treat, though here it might have been useful for readers to have seen more than just the one grid Muller-Brockmann created for them.
My other disappointment is with the book's production and perhaps not surprisingly so. Phaidon in the past have created a reputation for publishing quality art books but in recent years I think they have become hopelessly over-designed. This book is a good example of this. They can't even get a little thing like page numbers right. Throughout the book they appear in three different positions on the outer margins of left and right-hand pages, three different positions when next to each other near the book's spine, the index pages has another position for them. Picture captions likewise meander across spreads and usually tend not to be near the relevant image. Text columns fall short on many pages because there are no paragraph indents, a line space is used instead. Pictures are too small despite there being huge amounts of empty page space.
This is just trendy designers doing their own thing and taking no interest in providing information to the reader with legibility and clarity. The surprising thing, to me as a publication designer, is that no one queried any of this and the book was published.
As I said earlier this will probably become the standard work about Muller-Brockmann, a pity because I think he deserves something much better.
Large in size and published by Phaidon I was expecting something that would put his work in context and in particular I wanted to see extensive examples of this creative output which I had seen in many other books and magazines but being able to see them all in one place would be fascinating.
I found the book disappointing though, both in the editorial and production. There are too many pages devoted to his early life, upbringing, paintings and especially graphic design up to the fifties and Muller-Brockman (when he was thirty-five) considers much of this work mediocre. I think his output really only becomes interesting from the early fifties onwards with a series of stunning concert posters and the sort of work shown in New Graphic Design magazine. Issue seven had a long (thirty-seven pages) article he wrote called `A Training System for the Graphic Designer' and I would have expected to see more than just the one spread from this article shown on page 149 of the book. The covers to four of his books are shown but not spreads from inside, the distinctive brochure work for Rosenthal ceramics has too few examples to really convey the beauty of the work he did for them. The concert posters, fortunately displayed large, do look a treat, though here it might have been useful for readers to have seen more than just the one grid Muller-Brockmann created for them.
My other disappointment is with the book's production and perhaps not surprisingly so. Phaidon in the past have created a reputation for publishing quality art books but in recent years I think they have become hopelessly over-designed. This book is a good example of this. They can't even get a little thing like page numbers right. Throughout the book they appear in three different positions on the outer margins of left and right-hand pages, three different positions when next to each other near the book's spine, the index pages has another position for them. Picture captions likewise meander across spreads and usually tend not to be near the relevant image. Text columns fall short on many pages because there are no paragraph indents, a line space is used instead. Pictures are too small despite there being huge amounts of empty page space.
This is just trendy designers doing their own thing and taking no interest in providing information to the reader with legibility and clarity. The surprising thing, to me as a publication designer, is that no one queried any of this and the book was published.
As I said earlier this will probably become the standard work about Muller-Brockmann, a pity because I think he deserves something much better.
Listmania!
|
|
Rechercher des articles similaires par rubrique
Rechercher des articles similaires par thème
Commentaires
Souhaitez-vous compléter ou améliorer les informations sur ce produit ? Ou faire modifier les images?
|
